Verslo vadyba ir rinkodara

Aim of the course

 This course aims to develop skills for mathematical modelling of basic economic, financial, managerial and engineering problems.

Learning outcomes

• Ability to operate the main concepts, laws, and techniques of linear algebra, linear programming, differential and integral calculus.
• Ability to apply these concepts, laws and techniques in economic, financial, managerial analysis and engineering.
• Analytical thinking, active learning and learning strategies, complex problem-solving, critical thinking and analysis, initiative (see Annex II).

The module analyses both traditional business models (product-to-cash) and the new models and value creation principles emerging in the networked world. To deliver a clear and transparent understanding of the marketing process, the core themes of the module correspond to the neoclassical marketing planning stages. Initially, students are given strong fundamentals of market analysis; they learn to use market information creatively

Aim of the course

This course introduces students to supply chain management, with a particular focus on its global nature and its impact on sustainability. Key functional areas of supply chain management including sourcing and procurement, production and inventory maangement, transportation, warehousing and reverse logistics are covered in an integrated framework. The course also introduces students to supply chain performance measurement and risk management, and to the role of supply chain strategies in supporting business goals.

Supply Chain Management has eveolved into a critical business function. The aim of this course is to familiarise students with the fundamental concepts of supply chain activities and the decisions managers face in sourcing, planning, making and delivering their goods and services effectively and efficiently. The course provides students with the language, concepts, and tools to deliver value to stakeholders with sustainable supply chain actions.

Learning outcomes

• Ability to understand the role of supply chain management as a key function in corporate strategy. Impact of supply chain management on sustainability.
• Ability to understand and discuss the main concepts and  terminology of supply chain management.
• Ability to model and analyze key problems in supply chain including procurement, production and logistics.
• Ability to see an organization as a system of interrelated processes.

Aim of the course

The course aims to introduce students to the main concepts of law, ethics, corporate social responsibility and sustainable development. The recent Global Financial Crisis and COVID-19 pandemic increased the spotlight on ethical matters and has raised the question of how the economic and social environment have to be designed in order to contribute to the needs of the society. Whereby the idea of self-regulation and corporate social responsibility plays an important role in Anglo-Saxon Countries, regulation by the state is emphasized more in the European Context. Most business representatives prefer the idea of strengthening the concept of Corporate Social Responsibility (CSR) as it shifts decision-making power from the state towards corporations. On the other hand, NGOs and representatives by the society favor a more active role by the government. The course will not follow any ideology but will discuss various approaches. Moreover, a focus will be put on the stakeholder theory – the role of employees, consumers and society in a globalized World.

Learning outcomes

• Introduce students to the core concepts of business ethics and social responsibility in practice.
• Discuss and analyse issues within the area of ethics in economics and business.
• Assess and analyse ethical dilemmas.
• Develop a general orientation in social and moral business dilemmas of our times.
• Understand ethics as a key of the soft skills elements in an international context.
• Apply critical thinking and problem-solving skills in a changing environment.
• Demonstrate knowledge and ability to evaluate and assess ethical theories by appealing to realistic scenarios.
• Explain the relevance of modern ethical theory towards business managers and economists as a tool that guarantees that business serves primarily the interests of society.

The operations, contracts, finances, and marketing practices businesses depends on all need to be well thought out as well as fully compliant with business law regulations. These regulations are varied and complex, and different laws may apply to businesses depending on its structure.

Aim of the course

• Communicate effectively, which may include various academic, professional, or civic situations.
• Construct valid/strong arguments.
• Provide a solid basis for the Bachelor thesis writing process.

Learning Outcomes

• Identify basic principles of rhetoric and develop an understanding of written texts as arguments generated for particular purposes, audiences, and rhetorical contexts.
• Construct and analyse deductive and inductive type arguments.
• Identify and avoid the use of logical fallacies.
• Effectively refute arguments.
• Develop original arguments for a range of academic purposes.

Dalyko anotacija

Tai praktinis kursas, skirtas pritaikyti žinias ir įgūdžius, įgytus studijų metu praktiniams vadybos uždaviniams spręsti. Kurse dėmesys kreipiamas į tuos praktinius vadybos momentus, kurie studentams dažnai nėra akivaizdūs dėl jų santykinai nedidelės praktinės veiklos patirties.

Praktikos metu studentai dirba pasirinktoje įmonėje. Yra galimi 2 įmonės pasirinkimo variantai:

• praktikos vietą susiranda pats studentas;
• praktikos vietą padeda susirasti ISM karjeros centras.

Dirbdami įmonėje, studentai gilinasi į įmonės veiklą įtakojančius vidinius ir išorinius veiksnius. Tuo tikslu jie renka bendrą informaciją apie įmonę bei atlieka įmonės išorinių ir vidinių veiksnių strateginę analizę. Praktikos tvarkaraštyje nustatytu laiku studentas studijų skyriui pateikia praktikos ataskaitą (2 egz.) bei į e-mokymo sistemą įkelia kolegos darbo recenziją.

Bendra praktikos apimtis – 15 ECTS (405 valandos), iš kurių:

1. praktika įmonėje – 360 valandų;
2. auditoriniai užsiėmimai – 10 valandų;
3. savarankiškas studento darbas – 35 valandos.

Dalyko tikslai

Verslo vadybos praktika skirta praktiniams verslo aspektams įsisavinti. Praktikos tikslai:

• Patikrinti ir pagilinti studijų metu įgytas specialybės žinias.
• Įgauti savarankiškos profesinės veiklos įgūdžių.
• Susipažinti su praktikos institucijos struktūra, funkcijomis bei teikiamomis įsidarbinimo galimybėmis.
• Atlikti praktikos institucijos vidinių ir išorinių veiksnių strateginę analizę.
• Identifikuoti Bakalauro baigiamajame darbe numatomą analizuoti problemą, surinkti duomenis bakalauro baigiamajam darbui.

Dalyko studijų siekiniai

• Gebėti atlikti įmonės vidinių veiksnių strateginę analizę.
• Gebėti atlikti strateginę rinkos analizę.
• Gebėti identifikuoti pasirinktos funkcinės verslo srities problemą.
• Gebėti pristatyti savo darbo rezultatus raštu ir žodžiu, gebėti argumentuoti priimtus sprendimus.
• Gebėti kritiškai analizuoti verslo problemas, teikti pastabas.

Anotacija

Akademiniai darbai ir darbų pristatymas priklauso mokslo darbų sričiai, todėl turi atitikti bendruosius tokio tipo darbų reikalavimus tiek struktūros, pristatymo ir įforminimo, tiek turinio atžvilgiu. Kokybiški akademiniai darbai rašomi ir pristatomi moksliniu stiliumi, taisyklinga, aiškia ir tikslia lietuvių kalba. Akademinio rašymo ir prezentacijų kurse aptariama akademinių darbų struktūra (įvadas, dėstomoji dalis, išvados), mokslinio teksto struktūra. Studentai mokosi analizuoti mokslinį tekstą ir pristatymus, juos redaguoti ir tikslinti, įsisąmonina normas, ir mokosi kurti savo individualų mokslinį tekstą, juos įforminti pagal bendruosius darbų reikalavimus, įvertinti teksto kokybę  ir išsakyti ir pagrįsti savo nuomonę. Aptariamos mokslinio stiliaus stilistinės ypatybės: abstraktumas, tikslumas, objektyvumas, logiškumas, jų lingvistiniai požymiai ir raiška tekste ir žodinėje prezentacijoje.

Dalyko tikslas

Kurso tikslas – įgyti žinių apie akademinių darbų struktūrą, svarbiausias mokslinio stiliaus ir rašymo ypatybes, specifines mokslinio stiliaus raiškos priemones ir tų darbų įforminimą, žodinį pateikimą, tobulinti įgūdžius kuriant individualų mokslinį tekstą, jį tinkamai įforminti ir pristatyti.

Dalyko studijų siekiniai

• Žinios ir jų taikymas. Studentai gebės identifikuoti pagrindinius retorikos principus bei išvystys gebėjimą suprasti rašytinių tekstų argumentavimą fokusuotą į tam tikrą tikslą, auditoriją ir retorinį kontekstą.
• Gebėjimai vykdyti tyrimus. Studentai gebės kurti logišką pastraipų seką teigdami, aiškindami ir apibendrindami turimą ir naują informaciją bei perfrazuoti, integruoti ir susisteminti informaciją atliepiant nagrinėtą mokslinę literatūrą.
• Specialieji gebėjimai. Studentai gebės surasti ir įvertinti spausdintinius ir elektroninius šaltinius tinkamus akademiniam tekstui bei pateikti originalius argumentus paremtus akademinio tikslo siekiniu, kritiškai mąstyti ir naudoti tinkamą informacija rengiant rašto darbus.
• Socialiniai gebėjimai. Studentai gebės kritiškai vertinti jų pačių ir kitų rašto darbus ir efektyviai bendradarbiauti su kolegomis rašymo proceso metu.
• Asmeniniai gebėjimai.  Studentai gebės organizuoti savo rašymo procesą ir savarankiškai rengti raštinius projektus. Studentai supras akademinę atsakomybę ir integralumą.

Aim of the course 

The goal of the course is to provide students with the theoretical knowledge and practical skills necessary for the analysis of economic and political data.  At the end of the course the students should be able to identify and apply the key methods of data analysis, carry out the analysis using specialized software, and to interpret the results.

Learning outcomes

• To understand the basic terminology used in statistics.
• To understand the basic principles of descriptive statistics.
• To understand the basic concepts of probability.
• To understand the basic principles of inferential statistics.
• To be able to utilize the correct statistical test based on sample, and hypothesis.
• To understand the difference between parametric and nonparametric tests.
• To be able to apply basic descriptive statistics to an available data base.
• To be able to apply the appropriate basic inferential statistics to the decision making process.
• To be able to make generalizations about a population based on a sample from that population.
• To be able to apply statistical techniques to evaluate basic business hypothesis.

Course annotation

This course provides an introduction to analysis of economic behavior. The ability to predict market outcomes is indispensable not only for a sound business strategy but also for a meaningful public policy. The main focus of the course is on optimal decision making, understanding determinants of demand and supply, market equilibrium, strategic behavior, and welfare analysis. Introduction to choice under uncertainty and the general equilibrium analysis is also covered.

Aims of the course

The course should teach an analytical approach to the functioning of the market mechanism, economic behavior of market participants, market environment impact on competition, and business strategies. Students should acquire the skills and the ability to apply microeconomic analysis and optimization methods to a large variety of economic problems.

Learning outcomes

• Understand the main theories in microeconomics.
• Analyze and model microeconomic phenomena.
• Evaluate governmental policy as it relates to microeconomics.
• Graphically model microeconomic situations.
• Relate real economic experiences to theory.
• Identify economic situations at the firm and personal level.
• Develop researching skills.

Annotation

The contents of the Macroeconomics course cover the basic objectives of macroeconomics, and an understanding about basic macroeconomic indicators – gross national product, gross domestic product, and national income. Topics under discussion in this course include aggregate demand and supply, Keynesian and classic views on aggregate amounts, monetary and fiscal policies, unemployment and inflation, economic growth, and issues in international trade. The major macroeconomic problems of Lithuania and EU will be discussed for the practical part of the class.

Aim of the course

This is a course in intermediate macroeconomics, designated for students with knowledge in basic economics. Its objective is to present theoretical knowledge and practical skills required for studying the overall economic structure of a country. Students will know how to analyze the most important macroeconomic phenomena, and the impact of governmental macroeconomic policies on participants in the economy. This course trains skills in comprehension and analysis of macroeconomics policies.

Learning outcomes

• Understand the main theories in macroeconomics.
• Analyze and model macroeconomic phenomena.
• Evaluate governmental fiscal and monetary policy.
• Graphically model macroeconomic situations.
• Relate real economic experiences to theory.
• Identify economic situations at the national and global level.
• Develop researching skills.

Aim of the course

To provide students the fundamental knowledge of current marketing theory and to put backgrounds for market oriented thinking, both strategically as well as tactically. It also aims to train skills in analysing business situations, written and oral presentations. the course is that students will be able to analyze various business situations.

Learning outcomes

• To name major marketing concepts, analyse marketing evolution and its current role in business.
• To analyze and research micro and macro environments, by determining the major marketing threats and opportunities for acting of new business establishment or product.
• To identify market opportunities and propose products or services that meet consumer expectations to the market.
• To name the major segmentation criteria, to identify market segment on the basis of custom segmentation principles, to select target market and the most appropriate market coverage method.
• To adapt marketing mix elements for target market having regard to micro and macro environment, product life cycle and company’s resources.
• To draw basic annual marketing budgets.
• To work in a team, to present work results in written or oral form, to argue decisions.

Aim of the course

The main goal of this course is to impart knowledge and skills necessary for conducting and evaluating business research. The course will begin with the introduction to the fundamental principles that underlie approaches to research and the practical implications of these principles, including formulation of research questions, concepts of validity and reliability, and issues of research ethics. We will then proceed to unpack the main qualitative and quantitative methods used in business research. Conducting their own research projects will help develop students’ practical research skills, and analysis of published research and other students’ research projects will sharpen their ability to critically evaluate the information coming from research conducted by others. Presentation of their own research findings and discussion of others’ research will also serve to refine the students’ presentation and communication skills. Students who have successfully completed the course and all its assignments will be able to define the research question, formulate the research design, choose the appropriate methods for data collection and analysis, present and apply their findings, and critically evaluate other researchers’ output. Finally, the skills and knowledge gained in this course will also be employable during the preparation of BA theses.

Learning outcomes

• The student is able to understand the purpose and scope of empirical research.
• The student can identify and understand potential ethical, empirical and analytical problems plaguing the research process and ways to overcome them.
• The student is able to identify a business problem/ need, translate it into a research question, and design an appropriate way to answer it.
• The student is able to formulate empirically testable hypotheses and choose the most appropriate tools for testing them.
• The student is able to identify and understand the main qualitative and quantitative methods of business research, their advantages and disadvantages and appropriate application areas.
• The student develops skills in choosing suitable case studies, sampling, measurement, questionnaire and interview guide design, conducting interviews and surveys, leading focus groups, processing and analyzing collected data.
• The student is able to communicate research findings and their implications in a clear and well organized way, both orally and in writing.
• The student is able to critically evaluate the quality of own and other people’s research findings and the process used to obtain them.
• The student is able to work as a member of a research team, communicate, share tasks, and keep themselves and teammates accountable for their performance throughout the process of conducting research.

Aim of the course

The course aims to introduce students to the main concepts of international business. In the new millennium, the drive of most businesses is to „go global.“  The trade and investment barriers have been easing and we are witnessing the emerging of more companies into international markets. However, with such expansion, there are opportunities as well as challenges that students of international studies need to understand.  In this course, students will familiarize themselves with various controllable and uncontrollable business environments and will develop an understanding of managing international businesses in such environments. Furthermore, students through various cultural dimensions will be able to understand the multicultural aspects of international businesses as well as the ethical responsibilities of international firms.

Learning outcomes

• Introduce students to internal and external forces influencing international businesses.
• Identify dynamics and direction of international trade and foreign direct investment.
• Compare and contrast various trade theories that explain the benefit and challenges of international trade and foreign direct investment.
• Explain multicultural aspects of international business and the cultural dimensions that indicate the cultural behavior of international business organizations.
• Analyze objectives of international business assignments and explain the role of expatriates in today’s global business environment.
• Examine the role of International organizations and institutions that affect international business operations.
• Explain intellectual property rights and other legal forces.
• Examine assessment techniques and entry modes into international markets.

Course description

At the heart of marketing lies the consumer and their journey through the stages of awareness, intent, conversion and retention. In this elective course, we will learn how digital and new rules of media have transformed the interactions between businesses and consumers along this journey. The course is designed to get students to think like digital marketing professionals, to establish the habits for keeping up to date on emerging digital technologies and to provide the experience with industry-relevant assignments and exercises. Central to the hands-on orientation of the course is a client project where students will work in small groups with a company on their digital marketing efforts.

Course aim

The course aims at providing balanced and well-designed training in the principles of digital marketing. The syllabus provides a combination of theoretical knowledge and practical skills. By the end of this course, the students will be able to understand the core processes of planning, executing and measuring a digital marketing strategy by employing the major online channels.

Learning outcomes

• The student is able to explain and apply the key terms, definitions and concepts relating to digital marketing.
• The student can analyse and discuss the trends and critical issues brought on by digital technologies and how it affects business.
• The student is able to work in a team, to present work results in written or oral form, to be able to argue decisions.
• The student can understand the measures allowing to evaluate the digital marketing effectiveness.
• The student can build an actionable digital strategy that aligns with organizational goals based on consumer and market insights.

Aim of the course

During this course students will address the key themes of the subject material as well as ethical dilemmas in organizations via theoretical study discussions in seminars. Organizational behavior module will be analyzed and discussed in three levels: individual, group, and organization. At individual level the elements of personality, social perception, learning, motivation and attitudes, theories and their application possibilities in the management of our own and other people’s working behavior will be analyzed. At group and organizational levels, the processes occurring in workgroup that influence the relationships of group members and their work results, personal and organizational means of improving group performance will be discussed. The last part is dedicated to show relations between organizational behavior and human resource management practices.

Learning outcomes

• Knowledge and its application. Describe the main organizational behavior theories and apply them to the practical issues.
• Analysis. Analyze a company as an integral unit, which strives for certain goals in a market and social environment.
• Research skills. Conduct the analysis of a company internal and external situation by employing data analysis frameworks: SWOT, PESTEL, etc.
• Special abilities. Apply a systematic, critical and constructive thinking in problem identification and solving.
• Social abilities. Communicate and work effectively in an intercultural and interdisciplinary group.
• Personal abilities. Demonstrate independent learning skills necessary to continue studies on a higher level.

Course Description

Entrepreneurship by Design provides a framework whereby students working in small and agile teams will (1) learn a repeatable process to successfully start a company; (2) acquire and apply skills in ideation, creativity, problem identification, and design methods, to learn to create, deliver and capture value in a startup venture context; (3) learn to successfully motivate resources such as team members, funders, advisors, and mentors; and (4) make measurable progress in taking an idea toward a real business. The course will provide students with a set of resources that will help them launch a new business venture. Where appropriate, the course will include discussions of ethics in entrepreneurship. The skills learned can be applied in a startup or in working for a company.

Aims of the course

The course aims to emulate the process of building a startup using modern startup tools and design methods. The course aims to provide students with the opportunity to identify a real, meaningful problem. The course aims to provide students with an opportunity to develop a plausible solution. The course aims to give students the opportunity to engage real prospective users and customers with their own proposed solution.  Finally, the course aims to teach the students to present their new venture idea in the form of a compelling startup funding presentation.

Learning outcomes

• To understand the theory and practice of entrepreneurship.
• To understand and develop an entrepreneurial mind set.
• To apply a repeatable process to create a valid business idea.
• To present a business model and startup venture opportunity in a compelling way.

Aim of the course

The course is intended to provide knowledge for students to discuss critical issues that determine the success of e-commerce projects. Students will be able to identify different e-commerce models and apply them in practice. E-marketing and its effect on customers will be also touched during this class. Therefore by the end of the course students will be able to come up with ideas and initiatives to better plan, develop, manage and operate effective and efficient e-businesses.

This course provides a balanced analysis of e-commerce theory and business strategies. The first half of the course focuses on e-commerce models and their applicability in practice. Second half of the course aims to investigate how businesses are using e-commerce tools to achieve success. Mainly HBR articles and case studies will be used as reading materials. Students will be encouraged to apply newly developed skills to develop individual or team projects.

Learning outcomes

• Provide students with basic understanding of e-commerce concepts, its evolution.
• Enhance students abilities to analyze and research e-commerce cases, to identify major demand-side threats and opportunities for acting of new business establishment or product.
• Enable students to identify e-commerce opportunities.
• Enable students to start own e-commerce projects.
• Expand students understanding about the role of social marketing.
• To be able to work in a team, to present work results in written or oral form, to be able to argue decision.

Aim of the course

The course objective is to introduce students to the main elements, methods and principles of finance. It will provide basic knowledge and skills applicable to personal and managerial finance. Course starts with the general overview of finance, introduces to financial concepts, instruments, and techniques used in financial decision making. The first part of the course focuses on basic financial data, financial statements, cash flow, also main financial concepts as time value of money, risk and return, interest rates. The second part of the course deals with financial management.

Learning outcomes

• Explain financial system elements and their activities and functions via systemic approach.
• Explain and analyse saving and investing, financial assets, interest rate concepts and their importance in financial market.
• Analyze financial markets and their environment.
• Analyze financial planning process elements in household finance: personal financial life cycle, financial statements and ratios.
• Apply concepts of time value of money to solve various problems.
• Analyze goals of the firm and role of the financial manager in financial decision making.
• Prepare and explain financial statements: Balance sheet, Income statement, Cash flow statement. Evaluate proforma financial statements and budgets.
• Understand and evaluate relationships among financial decisions. Understand difference between short and long financing decisions.

Aim of the course 

Strategic Management course focuses on the concept of strategy development and implementation by exploring the functions and nature of general management. Strategic management concepts and techniques are studied. The course serves as an opportunity to develop skills for strategic thinking and analysis, understanding of the major strategic problems of an organization, formulating business level strategies. The pedagogical approach includes lectures, computer simulation, practices, group and individual work by students.

This course integrates all the knowledge acquired from various functional courses, coupled with new strategic management techniques learned, to chart the future direction of different organizations into a coherent view of an organisation. As such it requires the use of materials and knowledge gained during previous studies various disciplines of management.

Learning outcomes

• To develop an understanding of the elements of the Strategic Management process, research and theories.
• To be able to analyze micro and macro environments; implement an industry analysis and be able to apply strategic evaluation tools to understand how a business is operating.
• To be able to describe and to analyze the impact of economic, social, political, and cultural variables which affect a business operation.
• To learn how to apply the Strategic Management process to real life business cases and develop recommendations to help firms create and sustain competitive advantage.
• To be able to summarize the options available for the company, to defend the recommendations. Evaluate the strategic rationale for each alternative and assume the risks of an organization.
• To be able to work in a team, to present work results in written or oral form, to be able to argue decisions.

Anotacija

Šio kurso turinys – matematinių modelių sudarymas ir analizė verslo, ekonomikos ir kitų socialinės bei politinės sferos sričių sprendimų priėmimo uždaviniams spręsti. Čia nagrinėjami kiekybiniai variantų atrankos, prognozavimo, optimizavimo, rizikos alternatyvų atrankos bei duomenų analizės metodai. Analizuojami pavyzdžiai apima daugelį veiklos sričių, kuriose kiekybinės analizės metodais grindžiamas veiklos alternatyvų pasirinkimas. Reikiami skaičiavimai atliekami kompiuterine skaičiuokle.

Dalyko tikslas

Šiuo kursu siekiama išlavinti:

• struktūrinės ir algoritminės veiklos valdymo elgsenos pagrindus;
• problemos modelio sudarymo ir analizės įgūdžius: suformuluoti problemą kaip uždavinį, apibrėžti jo tikslus ir parametrus, parinkti ir sukurti tinkamą uždavinio modelį, perkelti jį į kompiuterinę skaičiuoklę ir kiekybiškai pagrįsti problemos sprendimo alternatyvas;
• duomenų analizės įgūdžius;
• kompiuterinių skaičiuoklių vartojimo įgūdžius.

Dalyko studijų siekiniai

• Gebėti sudaryti ekonomikos, finansų, verslo ir kitų socialinės sferos problemų matematinį modelį.
• Gebėti pritaikyti tinkamus metodus matematiniam modeliui analizuoti, daryti kiekybiškai argumentuotas išvadas ir pasirinkti optimalią alternatyvą.
• Gebėti matematinį modelį analizuoti kompiuterine skaičiuokle.
• Gebėti kompiuterine skaičiuokle analizuoti didelius duomenų masyvus.

Dalyko anotacija

Dalyko turinys apima ekonominių įvykių identifikavimą, analizę, registravimo apskaitoje metodikas, apskaitos procesą, finansinių ataskaitų rinkinių parengimą. Finansinės apskaitos žinios yra būtinos visiems įmonių vadybininkams, ekonomistams, analitikams, vadovams, kurie naudoja finansinės apskaitos informaciją įvairiems sprendimams priimti. Finansinės apskaitos kursas pradedamas nuo svarbiausių apskaitos terminų analizės, sampratos, finansinių ataskaitų esmės. Vėliau detaliai supažindinama su trumpalaikio ir ilgalaikio įmonės turto, savininkų nuosavybės ir įsipareigojimų apskaitos metodais. Kurso pabaigoje yra analizuojami finansinių ataskaitų rinkiniai.

Dalyko tikslas

Pagrindinis finansinės apskaitos dalyko tikslas – suteikti profesines žinias visiems, kurie naudoja finansinių ataskaitų rinkinių informaciją: suprasti finansinės apskaitos sąvokas, suprasti apskaitos procesą, mokėti analizuoti finansinę informaciją, išmokti identifikuoti ekonominius įvykius ir parengti finansinių ataskaitų rinkinius. Išaiškinama kaip nustatyti įmonėje atliekamų ūkinių operacijų įtaką jos finansinei būklei ir apskaičiuoti veiklos rezultatus.

Dalyko studijų siekiniai

• Gebėti įvardinti esminius buhalterinės apskaitos bruožus ir  pagrindinius finansinės apskaitos tikslus bei juos įgyvendinti.
• Suvokti apskaitos procesą ir jo organizavimą.
• Gebėti apskaityti pajamas, sąnaudas, ilgalaikį turtą, trumpalaikį turtą, nuosavą kapitalą ir įsipareigojimus. Nustatyti grynųjų pardavimų ir pirkimų koregavimo veiksnius. Gebėti atskirti pobalansinius įvykius ir juos atspindėti finansinių ataskaitų rinkiniuose.
• Gebėti parinkti įmonės apskaitos politiką, atskiriant tris aspektus: organizacinį, techninį ir metodinį.
• Gebėti sudaryti finansinių ataskaitų rinkinius ir įgyti praktinių kasdieninio apskaitos tvarkymo ir organizavimo įmonėje žinių.

Aim of the course

This is an introductory course of basic micro- and macroeconomic concepts, as well as of fundamentals of management theory. Topics include supply and demand theories, market structures/ factors, the determinants of business strategy and various aspects business organization. The course will have a focus on international economics and global business behavior. It will stress on preparing students for a successful career, using economic and business concepts in a market-oriented society. It shall also serve as a foundation upon which students can build advanced studies in economics. The objective of Principles of Economics for Business and Management syllabus is to provide students with a basic understanding of how the economy as a whole works. The participants shall be exposed to basic economic concepts, to gain a framework for viewing and interpreting the economic and business world around them. This course acts as prerequisite for the Microeconomic and Macroeconomic courses.

Learning outcomes

• Define and explain how basic concepts of microeconomics (such as elasticity, scarcity or choice) can be used to explain the behaviour of individuals, household or firms.
• Represent supply and demand, in graphical form, including the downward/upward slope of the curves and what shifts/moves along the curves.
• To understand the importance of market structures, on the question of the stability and failure of markets.
• Describe and explain how basic macroeconomic policies (such as fiscal or monetary) can be used to analyse the economy as a whole.
• Explain basic management, business and marketing principles to be able to continue studies on a higher level.
• To understand the role of PESTLE factors on the SWOT of corporations, in the domestic and the international business environment.

Dalyko anotacija

Akademiniai darbai ir darbų pristatymas priklauso mokslo darbų sričiai, todėl turi atitikti bendruosius tokio tipo darbų reikalavimus tiek struktūros, pristatymo ir įforminimo, tiek turinio atžvilgiu. Kokybiški akademiniai darbai rašomi ir pristatomi moksliniu stiliumi, taisyklinga, aiškia ir tikslia lietuvių kalba. Akademinio rašymo ir prezentacijų kurse aptariama akademinių darbų struktūra (įvadas, dėstomoji dalis, išvados), mokslinio teksto struktūra. Studentai mokosi analizuoti mokslinį tekstą ir pristatymus, juos redaguoti ir tikslinti, įsisąmonina normas, ir mokosi kurti savo individualų mokslinį tekstą, juos įforminti pagal bendruosius darbų reikalavimus, įvertinti teksto kokybę ir išsakyti ir pagrįsti savo nuomonę. Aptariamos mokslinio stiliaus stilistinės ypatybės: abstraktumas, tikslumas, objektyvumas, logiškumas, jų lingvistiniai požymiai ir raiška tekste ir žodinėje prezentacijoje.

Darbo tikslas

Kurso tikslas – įgyti žinių apie akademinių darbų struktūrą, svarbiausias mokslinio stiliaus ir rašymo ypatybes, specifines mokslinio stiliaus raiškos priemones ir tų darbų įforminimą, žodinį pateikimą, tobulinti įgūdžius kuriant individualų mokslinį tekstą, jį tinkamai įforminti ir pristatyti.

Dalyko studijų siekiniai

• Gebėti struktūruoti akademinio darbo tekstą;
• Gebėti kurti logišką pastraipų seką teigdami, aiškindami ir apibendrindami turimą ir naują informaciją;
• Gebėti tinkamai cituoti ir atpasakoti kitų autorių mintis tekste;
• Gebėti laikytis bendrinės kalbos ir mokslinio stiliaus normų;
• Gebėti tinkamai įforminti akademinius darbus pagal jiems taikomus bendruosius reikalavimus;
• Gebėti savarankiškai analizuoti savo pristatymus bei parengti tikslingą pristatymą, gebėti argumentuoti priimtus sprendimus; pristatyti savo darbo rezultatus raštu ir žodžiu;
• Gebėti dirbti individualiai ir komandoje.