Aim of the course

The aim of the subject – to provide students with essential knowledge of modern marketing theory as well as practical application skills thus creating a market-oriented thinking basis.

Learning outcomes

• Understand the added value of marketing to organizations and its evolution.
• Be able to analyse and research micro and macro environments, perceive the most important marketing threats and opportunities for an existing or newly created business unit, product or service.
• Be able to envisage market opportunities and offer goods or services to the market that meet consumer needs.
• Define the main segmentation criteria, be able to identify the market segment based on the basic methods of segment identification, choose the target market and the most appropriate market coverage method.
• Be able to adapt the elements of the marketing complex to the target market, considering the micro and macro environments, product life cycle and company capabilities.
• Be able to make estimates of marketing expenses and income for one year.
• Be able to work in a team, effectively and creatively solve practical marketing problems, be able to present the results of group work in writing and orally, as well. Be able to argue the proposed solutions.

Aim of the course 

This final bachelor thesis/ project will require students to apply knowledge, various methods, concepts and skills they have learned in multiple disciplines during the programme and apply them to the development of new service/product/essential improvement at the approved company or to the new venture creation. Thus, students are provided with two options for writing their bachelor thesis:

Option 1: Thesis on a new service/product development/essential improvements at the approved company.
Option 2: A business project: Development of own business: full business and finance plan, MVP/service, traction.

Learning outcomes for Option 1:

• To be able to define the research problem and the main goals of a Thesis in a concise way. Be able to integrate the theoretical knowledge obtained in the bachelor studies.
• Be able to apply the knowledge to identify a business relevant problem. To be able to perform a review of academic literature, relevant to the problem-area and the main goals of a thesis.
• To be able to prepare and conduct (on an individual basis) an empirical research in order to suggest managerial solutions. Be able to present a testable hypothesis, consistent with assumptions derived from literature review.
• Be able to collect quantitative and/ or qualitative data and perform appropriate empirical analysis to solve the research problem.
• Be able to formulate, select, analyze and generalize the information relevant for managerial solutions. Be able to demonstrate proficiency in academic writing, proper literature citation and compilation of a reference list.
• Be able to demonstrate ability to present findings of the thesis to an academic and business community.

Learning outcomes for Option 2:

• Will be able to select an area of entrepreneurship that relates to, influences and/or underpins the entrepreneurial practice.
• Will be able to demonstrate knowledge and the practical skills in researching, planning, and executing a business plan for a new venture.
• Will be able to exhibit an ability to assess the risks and opportunities in operationalizing a business plan.
• Will be able to compile a research paper on an entrepreneurial construct that may help in building your envisaged career path.
• Will be able to demonstrate the knowledge of the requirements for the academic paper.
• Will be able to effectively present and discuss their work with the audience.
• Students will demonstrate ethical awareness on issues such as confidentiality, anonymity, different forms of consent, plagiarism.

Aim of the course

The course focusses on strategic aspects of implementing innovations through projects, programs/products and portfolios. Multiple learning formats are used throughout the course, including lectures, workshops, group work assignments and classroom presentations. During workshops, in an intensive group work environment students develop real-life innovation project plans. Results of the group work are discussed and presented in a predefined format. Learning process also includes analysing and discussing contemporary innovation management practices described in academic and professional publications.

The course has two main aims:

1. It is designed to develop the insights and skills necessary to critically analyse, assess and improve innovation-related project work in organizations. To achieve this a particular focus on understanding an agile framework (i.e. ‘navigating in unknown’) in relation to planning and executing projects will be given.
2. Thinking into the future of online planning and collaboration, the students will learn and practice online collaboration tools, such as Trello, Jira, Planview, Excel, Balancing Iron Triangle: Time, Resources, Cost.

Learning outcomes

• Have a critical awareness of the models, roles, responsibilities and functions of innovation project management.
• Can illustrate the difference among operational, organizational and strategic project management.
• Demonstrate the gained operational project management skills.
• Able to apply process-oriented organizational project management models.
• Analyze strategic alternatives based on innovation portfolio management.
• Display teamwork skills and understand people side of project management.
• Critically assess the value of lessons learned in project work.
• Analyze and implement innovation project management concepts in organizational setting.

Aim of the course

The course introduces key concepts related to Emotional Intelligence and explores the different ways emotion is socially and discursively constructed, and how emotions manifest in everyday human interactions with technology and each other, and organizational life. Students will learn about emotional expressions, emotions’ control, abuse/bullying, compassion, stress, and burnout; how emotion norms are formed in teams and organizations. Students will learn and practice emotional hygiene activities including reflection and meditation; micro-practices as emotional labour, social support, compassion, and empathy, and engagement through face-to-face activities, and mediated interaction, storytelling, venting, joking, and advice-giving. The course will also deal with the role of being emotionally intelligent during the digital transformation process in the organization. The course is based on numerous practical real-life cases, examples, and managerial tools.

Learning outcomes

• Students understand the concept of Emotional Intelligence and related EQ skills.
• Able to identify and name prevailing feelings and emotions of his own and other people, can reflect on it.
• Students understand the impact of bullying and other negative emotions on other people and can elaborate an action plan for restraining them.
• Aware of tools and technics for “being” emotionally intelligent and able to grow their empathy and compassion level.

Aim of the course

The course focuses on the practical application of theory, models, tools in the process of business development. All other modules are designed to support students on their journey of understanding and practicing sustainable exponential businesses.
They will follow the Lean Startup cycle BUILD-MEASURE-LEARN and apply critical thinking and creativity in defining the problems worth solving, ideating and creating solutions, prototyping them and testing, building business and monetization models, business plans, creating promotion strategy and attracting investments.

Learning outcomes

• Will be able to demonstrate the ability to integrate knowledge from different disciplines.
• Will be able to demonstrate academic writing skills in report writing.
• Will be able to demonstrate argumentation skills.

Aim of the course

The course focuses on understanding of the main principles of Artificial Intelligence and its applications in business and other environments. This course is designed to provide holistic knowledge for business students about Artificial Intelligence supported decision making systems. Course is designed to create and invent future of work and intelligent working environments.

Learning outcomes

• To be able to define Artificial intelligence.
• To be able to understand AI technologies and its application for digital business development.
• To able understand main AI principles and its working elements.
• To be able to analyse company problems and identify AI technologies, to solve them.
• Will be able to understand ethical implications of AI and will be able to apply sustainable and responsible business principles in technological business.
• Develop critical thinking ability and problem-solving skills through experiential learning.

Aim of the course

The module will introduce to the legal principles that govern various business situations and apply those principles to an issue to determine the outcome when the law is applied to the facts of a scenario. In this module, we continue our discussion of contract law by focusing on the enforcement of agreements. The module will examine who can enforce contracts, then discuss when contracts can be enforced in court, and end by looking into what types of awards courts will grant when a party has been the victim of a breach of a contract. you will learn the foundations of the laws governing employees and employers. The module will introduce on the law of agency, which underpins all employment relationships, the forms of setting up businesses, law regulating intellectual property.

Learning outcomes

• Will be able to describe legal system in Lithuania and business legal environment.
• Will be able to identify the main laws regulating business legal environment.
• Will be able to identify legal sources, the system of courts in Lithuania, the main procedures for resolving business disputes, and alternative ways to solve business disputes.
• Will be able to describe the main forms of business organization, to name their advantages and disadvantages.
• Will be able to understand the main principles of contract, employment, customer protection, intellectual property, and civil responsibility principles.
• Will be able to describe the principles of commercial international law and unification of law on the international level.
• Will be able to analyze and resolve practical legal issues common for business organizations.

Aim of the course

The course introduces key concept related to the topic of entrepreneurship starting with the goals and context of entrepreneurship and how it fits with innovation all the way to creating new ventures, exploiting knowledge and intellectual property and thus generating and capturing new value. The material is explicitly linked to the place of technologies and societal challenges for entrepreneurship. The course is based on numerous practical real-life cases, examples and managerial tools.

Learning outcomes

• To be able to recognize and to describe different entrepreneurial paths.
• To be able to recognize the main parts of an entrepreneurial discovery.
• To be able to recognize the main sources of ideas for development.
• To be able to see the big innovation picture from a technological and corporate perspective.
• To be able to link entrepreneurship opportunity to advancements in technology, internal organizational and individual development.

Aim of the course

The main aim of the course is to prepare students for the change management issues related with digital transformation at the strategic and organizational levels Students will be able to project and implement digital transformation changes at various organizational levels.

Learning outcomes

• To be able to define and understand digital transformation issues and definition.
• To be able to critically evaluate business needs for digital transformation.
• To be able understand specific digital partnership ecosystems and their use for company transformation.
• Will be able to create digital transformation plan for business enterprise.
• Develop critical thinking ability and problem-solving skills through experiential learning.

Aim of the course

The course is designed for practical application of knowledge and skills that were acquired during studies. The major focus in the course is on identification of organizational challenges related to digital transformation and application of new technologies, and roles.

During the internship students work in a selected company. There are two ways of finding a company for an internship:

1. Place of internship is found by a student
2. ISM Career Center provides support in finding an internship place.

While working in a company, students collect general information on a company and implement strategic analysis for the entire company or selected product/brand/branch. Students submit the internship report to the Study department on appointed time and present (defend) it in class on appointed time.

Overall scope of internship is 15 ECTS (405 academic hours). These consist of:

•  360 academic hours in a company;
• 10 academic hours in-class lectures, consultations and feedback on a report;
•  35 hours are student‘s self-study: preparation of an internship report.

Learning outcomes

• To perform analysis of internal and external company factors.
• To pursue PESTEL analysis, consumer needs, market assessment, positioning analysis for the company (SBU); to frame findings into SWOT analysis.
• To demonstrate understanding of organizational challenges related to digital transformation.
• To be able to identify major stakeholders and roles involved in tackling digital transformation challenges.
• To suggest strategic guidelines for the company (SBU): to transform SWOT into TOWS and suggest particular actions.
• To present findings in written form, reasoning proposed decisions.
• To familiarize with company’s practical activities, to assure everyday fluent tasks’ completion as assigned by direct supervisor in the company.

Aim of the course

The course focuses on the practical application of theory, models, tools in the process of business development. All other modules are designed to support students on their journey of understanding and practicing sustainable exponential businesses.
They will follow the Lean Startup cycle BUILD-MEASURE-LEARN and apply critical thinking and creativity in defining the problems worth solving, ideating and creating solutions, prototyping them and testing, building business and monetization models, business plans, creating promotion strategy and attracting investments.

Learning outcomes

• Will be able to design and execute crowdfunding project/scout investment for the business idea.
• Will be able to demonstrate solid rapid prototyping skills.
• Will be able to demonstrate effective presentation skills.

Aim of the course 

The goal of the course is to provide students with the conceptual understanding and practical skills necessary for the collection, wrangling, handing, usage and visualisation of data and especially Big Data. At the end of the course the students should be able to identify and apply the key methods of data analysis, carry out the analysis using specialised software, and to interpret and visualise the results.

Learning outcomes

• To understand the basic terminology and principles used in data analytics.
• To understand the basic concepts of data gathering, wrangling and cleaning.
• To understand the basic principles of data mining.
• To be able to utilise various analytical tools.
• To be able to apply basic tools to available data.
• To be able to apply the tools to the decision-making process.
• To be able to make the most suitable visualisations of available data.

Aim of the course

The course focuses on the practical application of theory, models, tools in the process of business development. All other modules are designed to support students on their journey of understanding and practicing sustainable exponential businesses.
They will follow the Lean Startup cycle BUILD-MEASURE-LEARN and apply critical thinking and creativity in defining the problems worth solving, ideating and creating solutions, prototyping them and testing, building business and monetization models, business plans, creating promotion strategy and attracting investments.

Learning outcomes

• Will be able to create a website / social media page for testing communication.
• Will be able to develop Video presentation (up to 5 min) of personal reflection on learning process and results.

Aim of the course

Practice the Lean startup cycle “Ideate-build-measure-learn”.
Students will learn how to pivot and test business ideas and models in a short period of time.
Students will learn the two most popular Agile approach to business development Lean Startup and Google Sprint.

Learning outcomes

• To understand and to be able to develop Lean Startup Canvas for business idea.
• To understand Google Sprint methodology and build a workshop plan.
• 3 To be able to use one of those frameworks to solve an emerging problem in a short period of time during the Hackathon.
• To be able to understand what information is needed to support business development and being able to gather it.
• To be able to link human needs, possibilities of technology, and requirements for business success.

Aim of the course

The course aims at providing balanced and well-designed training in the principles of digital marketing, especially focusing on inbound and outbound marketing, various online platforms, tools and techniques, such as Google, social networks, and influencers. A particular focus will be given to tracking success in digital marketing and growth hacking, as a new field in marketing focused on growth.

The syllabus is a combination of theoretical knowledge and practical skills. By the end of this course, the students will be able to understand the core processes of planning and executing a digital marketing strategy by employing the major online channels and be able to apply growth hacking techniques in developing their business ideas.

Learning outcomes

• The student is able to explain and apply the key terms, definitions and concepts relating to digital and social marketing.
• The student can analyze and discuss the trends and critical issues brought on by digital technologies and how it affects business.
• The students are able to identify the best tools to manage and measure the performance of social and digital media content and campaigns.
• The student can build an actionable digital strategy that aligns with organizational goals based on consumer and market insights.
• The students can assess the ethical and legal environment in which social and digital media operates.
• The students can understand the principles of engaging content for different social and digital media channels.

Aim of the course

The course aims to give the students the foundations for the development of a webpage (including a mobile version) and a mobile application, using a range of technologies. A particular emphasis is placed on the usability and accessibility and the fact that one does not need to have deep technological skills and be fluent in programming language to develop an attractive and well-functioning we/app. The syllabus is strongly focused on the application of practical skills and knowledge. By the end of this course, the students will be able to put a website or a development a social media app present for the idea they are developing as part of their Complex Project as part of the overall BA programme.

Learning outcomes

• The student is able to apply gained knowledge to build basic website and mobile app.
• The student can discuss the trends and critical issues between different approaches used in web development.
• The student can create the content that attracts attention and leads to future monetary returns.
• The student can build an actionable approach to web/app development based on consumer and market insights.

Aim of the course

• Ideate-build-measure-learn cycle.
• Students will learn how to ideate and prototype using various tools, how to formulate a falsifiable hypothesis that can be tested through an experiment in UX Design.
• Students will learn about the ethical challenges of UX design solutions and professional ethical standards and legal aspects of UX Design.
• The course will focus on three main areas: Ideation, Prototyping, and Experimentation.

Learning outcomes

• To be able to develop user-centered design suggestions by creating digital and analog prototypes.
• To be able to analyze people’s behaviors and reasoning in order to identify design improvements.
• To be able to communicate complex and abstract information in a convincing, inviting and memorable manner.
• To be able to understand what information is needed to support decisions and gather it.
• To be able to link human needs, possibilities of technology, and requirements for business success.

Aim of the course

The main aim of the course is to focus on building a solution to a specific issue, in the form of a product or service company concept. The course focuses on the practical application of theory, models, tools in the process of new ideas search and problem analysis. The course is based on Silicon Valley best practices and practical approaches. It provides basic understanding and skills needed for initial business start.

Learning outcomes

• The student can envision and articulate the resolution to some portion of a complex global problem that will become their business concept.
• The student demonstrates their ability to present the concept orally and manage the Q&A discussion around said concept.
• The student can assess risks associated with specific decision(s) tied to their business concept
• The student demonstrates use of repeatable process(es) to collect and understand market feedback and apply to decisions on their business concept.
• To effectively and powerfully communicate using multimodal communication tools and channels (written, oral, video, graphic) with professional and other audiences.

Aim of the course

The course objective is to introduce students to the main elements, methods, and principles of finance. It will provide basic knowledge and skills applicable to personal and managerial finance. Course starts with a general overview of finance, introduces to financial concepts, instruments, and techniques used in financial decision making. The first part of the course focuses on basic financial data, financial statements, cash flows, also main financial concepts as time value of money, risk and return, interest rates. The second part of the course deals with financial management.

Learning outcomes

• Explain financial system elements and their activities and functions via systemic approach.
• Explain and analyse saving and investing, financial assets, interest rate concepts and their importance in financial market.
• Analyse goals of the firm and role of the financial manager in financial decision making.
• Prepare and explain financial statements: Balance sheet, Income statement, Cash flow statement.
• Evaluate proforma financial statements and budgets.
• Critically comment on financial activities of firms from ethical point of view.

Aim of the course

The main aim of the course is to provide knowledge and understanding of group dynamics processes and principles of effective team development. The course is designed to help students in developing both intellectual and emotional understanding of many aspects of personal and group dynamics. It is designed to help you develop strategies, skills, and techniques to improve interpersonal and group dynamics in classroom settings as well as in the real world. Students will develop action plans to improve your interactions in your everyday life.

Learning outcomes

• Can apply theories and models of person perception, communication and group dynamics to analyzing and improving workplace relationships and groups.
• To be able to critically evaluate own leadership style and skills for further development as an effective team member.
• To able to reflect upon and apply various collaboration and conflict solving technics in various group settings.
• Can identify an interpersonal problem and design a change plan based on an understanding of social science theories or models.

Aim of the course

The main aim of the course is to provide knowledge and understanding of core elements of a business model and to explore each of them: its contents, entrepreneurial implications, real world composition. The students will be asked to fill templated enabling them to build a business model kit replicable in their real business in the future.

Learning outcomes

• To be able to understand business model core components.
• To be able to evaluate entrepreneurship and human capital needs for the business model.
• To be able to understand business funding sources, properties and process.
• To be able to evaluate chosen business model revenue, costs and capital need.
• Develop critical thinking ability and problem-solving skills through experiential learning.

Aim of the course

The main aim of the course is to focus on building a solution to a specific issue, in the form of a product or service company concept. The course focuses on the practical application of theory, models, tools in the process of new ideas search and problem analysis. The course is based on Silicon Valley best practices and practical approaches. It provides basic understanding and skills needed for initial business start.

Learning outcomes

• The student can envision and articulate the resolution to some portion of a complex global problem that will become their business concept.
• The student demonstrates their ability to present the concept orally and manage the Q&A discussion around said concept.
• The student can assess risks associated with specific decision(s) tied to their business concept.
• The student demonstrations use repeatable process(es) to collect and understand market feedback and apply to decisions on their business concept.

Aim of the course

The course focuses on understanding the Design Thinking approach and various frameworks, and the application of the design thinking approach in business development, creating services and products in order to sustain competitive advantage. After describing the concept of Design Thinking, the course will focus on three main areas: planning research, executing field research, and summarizing data for decision making.

Learning outcomes

• To be able to define the design thinking process.
• To be able to formulate business/user-related assumptions and define a research plan to verify assumptions and gather information is needed to support decisions.
• To understand the advantages and disadvantages of various qualitative and quantitative research methods and be able to conduct research using relevant tools.
• To be able to link human needs, possibilities of technology, and requirements for business success.
• To identify and understand potential ethical, empirical, and analytical problems plaguing the research process and ways to overcome them.
• To be able critically evaluate the quality of other people’s research findings and the process used to obtain them.

Aim of the course

The main aim of the course is to provide knowledge and understanding of exponential technologies and its application for the development of sustainable digital business. The course discusses various contemporary ethical issues and risks related with the exponential technology applications.

Learning outcomes

• To be able to define the exponential technologies.
• To be able to critically evaluate exponential technologies and its importance to the digital business and innovation activities.
• To able understand digital technologies ecosystem and its role in business development.
• To be able to identify and analyse technology trends and emerging technologies.
• Will be able to understand ethical implications of exponential technologies and will be able to create sustainable and responsible technological business.
• Develop critical thinking ability and problem-solving skills through experiential learning.

Aim of the course

This is one of first courses in the undergraduate programme paving the foundation of the thinking around the modern world the students will have to develop their lives and work around. The key purpose of the course is not only to present the challenges of the global world and how these are undressed in the UN Sustainable Development Goals but also to discuss how these challenges can present various opportunities for future personal and professional development and innovation.

Futures Thinking is a multidisciplinary method for thinking constructively and creatively about the future, starting from the assumption that the future is not something that will happen to us tomorrow but is being created by us today. Students will be introduced to the major changes that will occur in the next 10, 20 or more years, including global warming, inequality, global health, and the future of work, among others. In each area, students will understand how experts have created scenarios to cope with uncertainty, identify dynamics, develop policy choices, assess alternatives, and ultimately, make decisions. Students will be immersed in Futures Thinking through discussing and debating influential reports – for example, by the Intergovernmental Panel on Climate Change, the OECD, the United Nations, and McKinsey Global Institute. Students will then work collaboratively to assess the potential local impact of these global trends and evaluate local examples of Futures Thinking.

Learning outcomes

• Students will be familiar with the methods of ‘futures thinking’ and scenario approaches to problem solving.
• Students will understand the basics of key global issues facing governments, businesses, and individuals.
• Students will interpret and critically assess key influential reports about future scenarios from international organisations and research institutions.
• Students will place global issues in a local context and evaluate local responses and decisions on these issues.

Aim of the course

• Communicate effectively, which may include various academic, professional, or civic situations.
• Construct valid/strong arguments.
• Provide a solid basis for the Bachelor thesis writing process.

Learning Outcomes

• Identify basic principles of rhetoric and develop an understanding of written texts as arguments generated for particular purposes, audiences, and rhetorical contexts.
• Construct and analyse deductive and inductive type arguments.
• Identify and avoid the use of logical fallacies.
• Effectively refute arguments.
• Develop original arguments for a range of academic purposes.

Aim of the course

The course aims at providing training in the principles of academic writing and presentations. The syllabus is a combination of theoretical knowledge and practical skills. By the end of this course, the students will be able to understand the core concepts and requirements of writing academic texts and apply the requirements in writing course assignments, and giving presentations.

Learning outcomes

• Students will identify basic principles of rhetoric and develop an understanding of written texts as arguments generated for particular purposes, audiences, and rhetorical contexts.
• Students will be able to employ analytical reading to summarize, paraphrase, draw evidence from, synthesize, and respond to the scholarship of others.
• Students will learn to find and evaluate print and electronic source materials appropriate for academic research projects.
• Students will be able to develop original arguments for a range of academic purposes and demonstrate critical thinking skills and using information in writing and oral presentations.
• Students will be able to critically evaluate their own and others’ work and collaborate effectively with other writers throughout the writing process.
• Students will be able to organize their learning process and work autonomously on writing projects. They should also demonstrate understanding of academic responsibility and integrity.

Aim of the course 

The course focuses on how to manage innovation in today’s competitive era and how firms should manage innovation-related activities at the strategic, organizational and managerial levels in order to sustain competitive advantage. After describing the concept of innovation and understanding why innovation is important for the competitiveness of the firm, the course will focus on three main areas: innovation strategy, organizational antecedents for innovation and the innovation management process.

Learning outcomes

• To be able to recognize and to describe the different sides of innovation.
• To be able to recognize what are the main parts of an innovation strategy.
• To be able to describe what are the main organizational antecedents of innovation.
• To be able to recognize what are the main sources of innovation.
• To be able to see the big picture from corporate perspective.
• To be able to relate to internal organisational and individual development.

Aim of the course

The aim of the course is to learn essential programming skills and get hands-on experience by solving real-life problems. The course aims the need for leaders to understand the principles of IT products’ development for effective decision making.

Learning outcomes

• To be able to process information and operate at multiple levels of abstraction.
• To be able to decompose IT problems into parts and solve them efficiently.
• To be able to demonstrate proficiency in a software development environment.
• To be able to assess the correctness, design, and style of code.
• To be able to evaluate the project’s complexity and estimate required resources.

Aim of the course

This is an introductory course of basic micro- and macroeconomic concepts, as well as of fundamentals of management theory. Topics include supply and demand theories, market structures/ factors, the determinants of business strategy and various aspects business organization. The course will have a focus on international economics and global business behavior. It will stress on preparing students for a successful career, using economic and business concepts in a market-oriented society. It shall also serve as a foundation upon which students can build advanced studies in economics. The objective of Principles of Economics for Business and Management syllabus is to provide students with a basic understanding of how the economy as a whole works. The participants shall be exposed to basic economic concepts, to gain a framework for viewing and interpreting the economic and business world around them. This course acts as prerequisite for the Microeconomic and Macroeconomic courses.

Learning outcomes

• Define and explain how basic concepts of microeconomics (such as elasticity, scarcity or choice) can be used to explain the behaviour of individuals, household or firms.
• Represent supply and demand, in graphical form, including the downward/upward slope of the curves and what shifts/moves along the curves.
• To understand the importance of market structures, on the question of the stability and failure of markets.
• Describe and explain how basic macroeconomic policies (such as fiscal or monetary) can be used to analyse the economy as a whole.
• Explain basic management, business and marketing principles to be able to continue studies on a higher level.
• To understand the role of PESTLE factors on the SWOT of corporations, in the domestic and the international business environment.