Jeigu galvojant apie komunikaciją ir verslą tau sužiba akys, ši programa tau. Studijų metu verslo pasaulį pamatysi iš visų pusių – komunikacijos, rinkodaros, socialinės atsakomybės, tarptautinės ekonomikos. Paskaitų metu susipažinsi su pasaulio ekonomika, nagrinėsi politinių lyderių priimamus sprendimus ir jų poveikį ekonomikai bei verslo procesams, tokius kaip Donaldo Trumpo politika ar „Brexit“. Programa tave paruoš karjerai tarptautinėse kompanijose rinkodaros, komunikacijos, viešųjų ryšių, pardavimų, personalo specialisto pozicijose.
Baigęs studijas gebėsi spręsti šias problemas:
Kaip pristatyti užsienio prekės ženklą Lietuvos rinkoje?
Tarptautinės kompanijos, korporacijos, paslaugų centrai
Kaip pritraukti užsienio kompanijas investuoti į Lietuvą?
Vyriausybės institucijos
Į kurią užsienio rinką pirmiausia turėtume bandyti įeiti pirmiausia?
Verslas
Kaip užmegzti tarptautinę partnerystę su ne pelno organizacija?
Įvairios organizacijos
Išankstinis priėmimas jau prasidėjo!
„Labiausiai ISM dėkoju už ne lengvai pateikiamus atsakymus, o nuolatos ugdomą suvokimą, kritinį mąstymą, gyvenimiškas pamokas, dėkoju už įskiepytą norą imtis atsakomybės ir galimybę būti apsuptai žmonių, kurie nenustoja pranokti patys save bei prasmingomis idėjomis keisti pasaulį!“
Brigita Kavaliauskaitė
ISM absolventė
„Euromonitor” International įmonės komunikacijos vadybininkė
„Labiausiai ISM dėkoju už nuolatos ugdomą suvokimą, kritinį mąstymą, gyvenimiškas pamokas, dėkoju už įskiepytą norą imtis atsakomybės ir galimybę būti apsuptai žmonių, kurie nenustoja pranokti patys save bei prasmingomis idėjomis keisti pasaulį!“
Indrė Asipavičiūtė
ISM studentė
ISM „Rinkodaros klubo“ ir „Erasmus Student Network“ narė, studijuoja su „100 talentų“ stipendija.
„Studijos ISM man buvo ypač vertingos dėl suteiktų tarptautinių galimybių: tai dvišaliai mainai, Dvigubo diplomo programa, stažuotės užsienyje bei kiti tarptautiniai akademiniai projektai. Tokių patirčių pripildytą gyvenimo aprašymą itin vertino ne tik darbdaviai, tačiau ir pasaulyje plačiai žinomos aukštojo mokslo institucijos, į kurias stojau vėliau.“
Greta Lenartavičiūtė
ISM absolventė, būsima Columbia universiteto studentė
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Šios programos absolventai dirba
Didžiausių Lietuvoje veikiančių užsienio kapitalo įmonių vadovai pagal suteikiamo išsilavinimo kokybę geriausiai vertina ISM Vadybos ir ekonomikos universitetą.
2019 m. IV ketvirčio Lietuvos investuotojų pasitikėjimo indekso tyrimas
Tavo pasirinkimas: pusmečio studijos pasirinktame užsienio universitete arba tarpautinė praktika!
Sustiprinsi tarpkultūrinės komunikacijos ir lyderystės įgūdžius
Mokysiesi iš tarptautinių verslo ekspertų
Įgysi tarptautinės verslo patirties
Išmoksi efektyviai komunikuoti kitose rinkose ir priimti sprendimus
„Praktikos metu studentai susipažins, kodėl BITĖ nuolat pelno TOP darbdavio įvertinimus, įsitikins, jog startuolio principus galima išlaikyti net ir turint daugiau nei 500 darbuotojų, ir prisidės prie realių projektų, kurių naudą jaučia šimtai tūkstančių BITĖS klientų.“
Pranas Kuisys
„Bitė Lietuva“ Vykdomasis direktorius
„Moody’s“ organizacijoje tikime, kad kultūra, kurioje vyrauja dalijimasis žiniomis ir patirtimis, padeda i mums siekti savo tikslo – padėti žmonėms priimti geresnius sprendimus. Mes didžiuojamės, kad esame įvairialypė komanda ir investavimą į bendruomenes, kuriose dirbame, laikome svarbiu prioritetu. Čia įdedame daug pastangų. Ir tikrai ne vien genami ambicijų pritraukti ir išlaikyti geriausius talentus ateityje. Bendradarbiaudami su ISM esame pasiryžę padėti jauniems lyderiams atskleisti visą savo potencialą.“
Mariano Andrade Gonzalez
„Moody’s” padalinio Lietuvoje vadovas
„Veržlioje ir nuolat besimokančioje „Versli Lietuva” komadoje turime ne vieną ISM alumną tiek verslumo ir eksporto skatinimo, tiek startuolių ekosistemos stiprinimo stityse. Kviesdami prisijungti prie „Verslios Lietuvos” sakome, kad jeigu trūks specifinių žinių – išmokysime, tačiau drąsą turi atsinešti, išmintį turi būti sukaupęs, o pasiaukojimą dirbti Lietuvai reikia turėti savo širdyje. Nekantraujame susipažinti ir dirbi su nauja ISM talentų karta!”.
Valdonė Ugianskienė
„Versli Lietuva“ personalo vadovė
„ISM studentai turi reikiamas savybes: moka analizuoti problemas, aiškiai dėsto mintis, moka dirbti su skaičiais, greitai mokosi, gerai bendrauja, yra proaktyvūs, nebijo atsakomybės. Turime ne vieną pavyzdį, kaip ISM studentas per savo karjerą „Civittoje“ nuo jauno analitiko tampa patyrusiu ekspertu, kurio analizes ir patarimus vertina įmonių ir organizacijų vadovybės.“
Justė Pačkauskaitė
„Civitta“ Vadovaujanti partnerė
„ISM studentus ir absolventus vertiname ne tik mes, bet ir mūsų klientai. Svarbios yra ir kompetencijos, ir asmeninės savybės. Verslo pagrindų supratimas, pozityvus požiūris, puiki anglų kalba, sugebėjimas spręsti skirtingas situacijas yra svarbiausi dalykai, kuriais dažniausiai pasižymi ISM studentai ir absolventai.“
Andrius Francas
„Alliance for Recruitment“ Partneris
„Geriausi talentai – mūsų įmonės koziris. Be stiprios komandos sunkiai būtume ten, kur esame dabar. Partnerystė su ISM yra svarbus žingsnis siekiant dalintis tiek turima mūsų sukaupta patirtimi auginant profesionalus, tiek juos vėliau įtraukiant į darbo rinką ir tampant mūsų kolegomis.“
Tomas Okmanas
Vienas „Tesonet“ įkūrėjų
„Vertiname ISM studentų ir absolventų profesinį paruošimą ir universalumą – jų turimos žinios yra aktualios, grįstos naujausiomis tarptautinėmis praktikomis ir lengvai pritaikomos realioms verslo problemoms spręsti. Džiaugiamės, kad pritraukiame energingus žmones, kurių noras tobulėti ir siekti geriausių rezultatų leidžia įgyvendinti ambicingiausias verslo idėjas.“
Monika Statulevičienė
„Ignitis grupė“ Darbdavio įvaizdžio ir talentų pritraukimo vadovė
„Mūsų grupėje veiklos yra visiems – ieškome ne tik inžinerinių studijų absolventų, bet didelį dėmesį skiriame ir projektų valdymo, finansų ar komunikacijos studijas pasirinkusiems jaunuoliams. Iniciatyvumas, kritinis mąstymas ir gebėjimas prisitaikyti greitai kintančioje aplinkoje – šios savybės mūsų organizacijoje yra būtinos, manau, tokias ir įgyja visi ISM studijuojantys žmonės.“
Vaidotas Misevičius
„Lietuvos geležinkelių“ Talentų valdymo skyriaus vadovas, ISM alumnas
„ISM studentai ir absolventai turi savo ypatybių ir išskirtinumų: jie drąsūs, pasitikintys, aktyvūs, atviri ir įvairiapusiški. Pasižymi erudicija ir žingeidumu. Jei ieškote darbuotojų, iš kurių tikitės ne tik elementaraus užduočių vykdymo, bet kūrybiškumo ir kompleksinio problemų sprendimo, nebijote inovacijų ir netradicinio požiūrio – jums turėtų būti pakeliui su ISM studentais ir absolventais.“
Rita Karavaitienė
„CV-Online“ Marketingo vadovė
„Jau keletą metų, ypač nuolat kintančioje verslo aplinkoje visame pasaulyje, mes ieškome darbuotojų, turinčių stiprias asmenines kompetencijas tokias kaip lankstumas, kūrybiškumas, gebėjimas prisitaikyti prie pokyčių ir lyderystė. Noras mokytis ir emocinis intelektas yra raktas į sėkmingą karjerą tiek SEB banke, tiek ir kitose organizacijose.“
Morta Grigaliūnaitė
„SEB banko“ Baltijos šalių talentų pritraukimo partnerė
„EY į savo komandą priima žmones, kurie yra smalsūs, gebantys dirbti komandoje ir įkvėpti kitus, turi tikslų, sugeba mąstyti plačiai bei susitelkti į detales, noriai ir drąsiai inicijuoja pokyčius. Per daugelį metų, bendradarbiaujant su ISM matome, kad ISM studentai pasižymi šiomis ir daugeliu kitų asmeninių savybių, kurios ugdomos šiame universitete per užsiėmimus, paskaitas ir įvairias papildomas studentams suteikiamas veiklas. Prisijungę prie EY, tokie studentai / absolventai labai greitai tobulėja, kyla karjeros laiptais bei tampa sėkmingi ir vertinami specialistai, vadovai, lyderiai“
Rasvydė Gustaitė
„EY“ Atrankų vadovė Lietuvoje
Bendra informacija
Mokymosi trukmė
3 m. + bakalauro darbas
Mokymosi kalba
Suteikiamas kvalifikacinis laipsnis
Verslo vadybos bakalauras
Išskirtinė galimybė – dvigubo diplomo programa prestižiniuose Europos verslo universitetuose
Studijų forma
Dalis studijų Lietuvoje, dalis – Norvegijoje arba Prancūzijoje
Universitetai – partneriai
vidutiniškai didesnis atlyginimas metai po studijų nei baigusių kitus LT universitetus
Vyriausybės strateginės analizės centro duomenys, ekonomikos, finansų, verslo ir vadybos krypčių studijos, 2017 m.
vidutinis absolventų atlyginimas „į rankas“ 2-3 m. po studijų baigimo
ISM absolventų apklausa, 2019 m.
absolventų rekomenduotų studijas draugams ar šeimos nariams
absolventų dirba pagal specialybę
dėstytojų iš užsienio
turi savo verslą
Rodyti daugiau Rodyti mažiau
Programos kodas
MNG173
Kreditai
6
Aim of the course
Professional success and management of organizations, in any context, require agreement and collaboration with other people. While this is true for any type of transaction anywhere, it is even truer when the people who interact in order to reach an agreement are from different cultures. Because of a faster and more intense globalization, the ability of reaching agreements, effectively collaborate, and resolve conflicts within a multicultural context, is more and more needed today. Organizations of any industry and sector, today, are increasingly embracing diversity in all aspects and this requires cultural intelligence, sensitivity, communication and negotiations skills to reach synergy and mutually beneficial outcomes. Success in diverse and dynamic environments partly depends on how well each of us knows how to negotiate. These negotiations are very peculiar because they include more variables and may entail complex cross-cultural dynamics. International negotiations, indeed, require a different series of frameworks that have be to be mastered in order to succeed in the global arena. Negotiating internationally requires intercultural awareness, effective cross-cultural communication skills, and specific techniques. Some of the concepts covered in this course are: basic principles of international negotiations, negotiation styles, cultural differences, values and etiquettes, cross-cultural dynamics, conflict analysis and resolution.
Learning outcomes
Dėstytojai
MNG140
This course provides a balanced analysis of international communication challenges, strategies and practices crucial to modern business organizations which operate in an increasingly globalized environment. The course will familiarize students with the core principles of corporate communication, public relations, stakeholder approach to management and the set of competences and skills required from communication professionals and communication savvy leaders in order to solve internal and external business communication and client communication issues.
MNG108
The course aims to introduce students to the main concepts of international business. In the new millennium, the drive of most businesses is to „go global.“ The trade and investment barriers have been easing and we are witnessing the emerging of more companies into international markets. However, with such expansion, there are opportunities as well as challenges that students of international studies need to understand. In this course, students will familiarize themselves with various controllable and uncontrollable business environments and will develop an understanding of managing international businesses in such environments. Furthermore, students through various cultural dimensions will be able to understand the multicultural aspects of international businesses as well as the ethical responsibilities of international firms.
MNG124
This course aims to provide students with a strategic perspective of the role of marketing in international context. It explores how daily lives of global consumers are shaped by products from all over the world. Subsequently, the course discusses how international brands should consider the diversity of their consumers into consideration, when designing their products and services, in order to enhance their international competitiveness. Special emphasis is put on the application of emerging marketing paradigms – including experiential and transformational marketing – at international scales.
MNG111
Aims of the course
The course aims to introduce students to the main concepts of law, ethics, corporate social responsibility and sustainable development. The recent Global Financial Crisis has increased the spotlight on ethical matters and has raised the question of how the economic and social environment have to be designed in order to contribute to the needs of the society. Whereby the idea of self-regulation and corporate social responsibility plays an important role in Anglo-Saxon Countries, regulation by the state is emphasized more in the European Context. Most business representatives prefer the idea of strengthening the concept of Corporate Social Responsibility (CSR) as it shifts decision-making power from the state towards corporations. On the other hand, NGOs and representatives by the society favour a more active role by the government. The course will not follow any ideology, but will discuss various approaches. Moreover, a focus will be put on the stakeholder theory – the role of employees, consumers and society in a globalized World. This course has a special section, which will introduce students to the ethical and professional standards set by the CFA Institute.
ECO104
Annotation This course is an introduction into the contemporary debate on the changing patterns of global economy and challenges the world is facing. The course deals with three major aspects of the global economy, firstly the trans-national economic flows, such as trade in goods and services, migration, financial transactions and investment. The problems are discussed before the background of international micro- and macro-economy. The aspects covered are balance of payments dynamics, exchange rate regimes, national income accounting, terms of trade, etc. Secondly the course deals with the downsides of economic globalization such as the underlying reasons for crises and their effects on the economy, poverty and environmental degradation. Thirdly the course looks at the actors in the global economy: international organizations, national governments, non-governmental organizations, multinational corporations and regional integration initiatives. Hereby the motives, interest and interaction of the actors is scrutinized and furthermore the development of the global economic governance system is discussed.
Aims of the course The Global Economics course aims to equip students with necessary analytical tools for analyzing and critically assessing the current dynamics of global economy and challenges the nation states face in their pursuit of economic welfare.
• Distinguish various conceptualizations and theories of the (economic) globalization phenomenon. • Analyze global trade and finance governance structures and assess their policies and role in a global economy. • Examine strategies and techniques of trans-national corporations in a global economy. • Determine the key issues and future challenges for the globalized world economy of the 21st century. • Identify causes and consequences of change in international labor, trade and financial flows. • Recognize the underpinnings of the global financial system. • Debate the causes and policy actions surrounding economic crises.
1 metai
1 semestras
2 semestras
2 metai
3 metai
4 metai
MNG242
This course introduces students to communication theories and the research methods associated with each. Of particular emphasis is the application of these theories to personal, professional, and mediated settings. At the end of the course, students should be able to use the terminology associated with communication theories and apply them to communication events. Students should demonstrate spoken and written communication competence, analyze communication phenomenon from different perspectives as well as apply knowledge of communication theories to “real world” issues.
MNG243
This course introduces students to supply chain management, with a particular focus on its global nature and its impact on sustainability. Key functional areas of supply chain management including sourcing and procurement, production and inventory maangement, transportation, warehousing and reverse logistics are covered in an integrated framework. The course also introduces students to supply chain performance measurement and risk management, and to the role of supply chain strategies in supporting business goals.
Supply Chain Management has eveolved into a critical business function. The aim of this course is to familiarise students with the fundamental concepts of supply chain activities and the decisions managers face in sourcing, planning, making and delivering their goods and services effectively and efficiently. The course provides students with the language, concepts, and tools to deliver value to stakeholders with sustainable supply chain actions.
MNG239
The course aims to introduce students to the main concepts of law, ethics, corporate social responsibility and sustainable development. The recent Global Financial Crisis and COVID-19 pandemic increased the spotlight on ethical matters and has raised the question of how the economic and social environment have to be designed in order to contribute to the needs of the society. Whereby the idea of self-regulation and corporate social responsibility plays an important role in Anglo-Saxon Countries, regulation by the state is emphasized more in the European Context. Most business representatives prefer the idea of strengthening the concept of Corporate Social Responsibility (CSR) as it shifts decision-making power from the state towards corporations. On the other hand, NGOs and representatives by the society favor a more active role by the government. The course will not follow any ideology but will discuss various approaches. Moreover, a focus will be put on the stakeholder theory – the role of employees, consumers and society in a globalized World.
MNG240
The operations, contracts, finances, and marketing practices businesses depends on all need to be well thought out as well as fully compliant with business law regulations. These regulations are varied and complex, and different laws may apply to businesses depending on its structure.
MNG241
3
• Communicate effectively, which may include various academic, professional, or civic situations. • Construct valid/strong arguments. • Provide a solid basis for the Bachelor thesis writing process.
Learning Outcomes
HUM108
The course aims at providing training in the principles of academic writing and presentations. The syllabus is a combination of theoretical knowledge and practical skills. By the end of this course, the students will be able to understand the core concepts and requirements of writing academic texts and apply the requirements in writing course assignments, and giving presentations.
FUN114
THE AIM OF THE COURSE
This course aims to develop skills for mathematical modelling of basic economic, financial, managerial and engineering problems.
MNG155
15
The course is designed for practical application of knowledge and skills that were acquired during studies. The major focus in the course is on managerial and business elements that are usually not evident to during classes. Students are expected to apply a number of carious managerial tools to a specific company situation and draw reasonable solutions out the analysis.
During the internship students work in a selected company. There are two ways of finding a company for an internship:
While working in a company, students get knowledge on the factors that affect international activity of a company. Therefore, they collect general information on a company and implement strategic analysis for the entire company or selected product/brand/branch in the foreign market. Students submit the internship report to the Study department on appointed time and present (defend) it in class on appointed time.
Overall scope of internship is 15 ECTS (405 academic hours). These consist of:
ECO101
The course should teach an analytical approach to the functioning of the market mechanism, economic behavior of market participants, market environment impact on competition, and business strategies. Students should acquire the skills and the ability to apply microeconomic analysis and optimization methods to a large variety of economic problems.
ECO102, TVK
This is a course in macroeconomics, designated for students with knowledge in basic economics. Its objective is to present theoretical knowledge and practical skills required for studying the overall economic structure of a country. Students will know how to analyze the most important macroeconomic phenomena, and the impact of governmental macroeconomic policies on participants in the economy. This course trains skills in comprehension and analysis of macroeconomics policies.
MNG157
The Final Bachelor Thesis (FBT) is an independently prepared thesis, which summarizes the knowledge, abilities, and skills acquired in the course of studies and serve as a substantiation of the international business qualification awarded.
Students have to write the FBT about the same company in which the Internship was taken before. This shall ensure the practical approach of the FBT. Any exception has to be confirmed by the Program Director (PD) and is only granted in the following cases:
Due to the International scope of the study program, an international aspect has to be an essential element of the FBT. Generally speaking – internationalization is defined as business that covers aspects of more than one (national) market. The nationality of the student, the country of origin of the company or the country where the company is legally registered is hereby irrelevant. In case the topic fails to fulfil any of the requirements – permission from the PD has to be obtained. Examples of “international aspects” are:
Foreign market entrance; Assessments of new geographical market; Introduction of a product in a new market; Internal and external communication aspects, which involve two or more international markets/ business units; Comparative brand attitudes among markets; Global or regional brand portfolio management; Adaptation of global strategy to a specific national market, International human resource management.
A relevant problem of a company/institution should be analyzed in the FBT. Aim of the work is to provide solutions to this relevant problem. The FBT is prepared during the seventh semester of studies and grants 15 ECTS credits.
FUN107
The goal of the course is to provide students with the theoretical knowledge and practical skills necessary for the analysis of economic and political data. At the end of the course the students should be able to identify and apply the key methods of data analysis, carry out the analysis using specialized software, and to interpret the results.
FIN101
The aim of this course is to provide knowledge and practical skills required to understand and analyze the financial information of a company. The course adopts a decision-maker perspective of accounting by emphasizing the relation between accounting data and the underlying economic events that generated them. The course focuses initially on how to record economic events in the accounting records and how to prepare and interpret the primary financial statements that summarize a firm’s economic transactions.
MNG103
To provide students the fundamental knowledge of current marketing theory and to put backgrounds for market oriented thinking, both strategically as well as tactically. It also aims to train skills in analysing business situations, written and oral presentations. the course is that students will be able to analyze various business situations.
FUN118
This is a practical course dealing with the mathematical models supporting decision making in various fields of social sciences and practical environment, i.e. management, economics, and politics. In particular, what-if analysis, forecasting, optimization and multi-criteria decision making are dealt in the course. Computer spreadsheets are used all over the course.
MNG165
The main goal of this course is to impart knowledge and skills necessary for conducting and evaluating business research. The course will begin with the introduction to the fundamental principles that underlie approaches to research and the practical implications of these principles, including formulation of research questions, concepts of validity and reliability, and issues of research ethics. We will then proceed to unpack the main qualitative and quantitative methods used in business research. Conducting their own research projects will help develop students’ practical research skills, and analysis of published research and other students’ research projects will sharpen their ability to critically evaluate the information coming from research conducted by others. Presentation of their own research findings and discussion of others’ research will also serve to refine the students’ presentation and communication skills. Students who have successfully completed the course and all its assignments will be able to define the research question, formulate the research design, choose the appropriate methods for data collection and analysis, present and apply their findings, and critically evaluate other researchers’ output. Finally, the skills and knowledge gained in this course will also be employable during the preparation of BA theses.
MNG107
During this course students will address the key themes of the subject material as well as ethical dilemmas in organizations via theoretical study discussions in seminars. Organizational behavior module will be analyzed and discussed in three levels: individual, group, and organization. At individual level the elements of personality, social perception, learning, motivation and attitudes, theories and their application possibilities in the management of our own and other people’s working behavior will be analyzed. At group and organizational levels, the processes occurring in workgroup that influence the relationships of group members and their work results, personal and organizational means of improving group performance will be discussed. The last part is dedicated to show relations between organizational behavior and human resource management practices.
MNG154
The course is intended to provide knowledge for students to discuss critical issues that determine the success of e-commerce projects. Students will be able to identify different e-commerce models and apply them in practice. E-marketing and its effect on customers will be also touched during this class. Therefore by the end of the course students will be able to come up with ideas and initiatives to better plan, develop, manage and operate effective and efficient e-businesses.
This course provides a balanced analysis of e-commerce theory and business strategies. The first half of the course focuses on e-commerce models and their applicability in practice. Second half of the course aims to investigate how businesses are using e-commerce tools to achieve success. Mainly HBR articles and case studies will be used as reading materials. Students will be encouraged to apply newly developed skills to develop individual or team projects.
FIN114
The course objective is to introduce students to the main elements, methods and principles of finance. It will provide basic knowledge and skills applicable to personal and managerial finance. Course starts with the general overview of finance, introduces to financial concepts, instruments, and techniques used in financial decision making. The first part of the course focuses on basic financial data, financial statements, cash flow, also main financial concepts as time value of money, risk and return, interest rates. The second part of the course deals with financial management.
ECO121
The International Economics and Trade course aims to equip students with necessary analytical tools for analyzing and critically assessing the current dynamics of global economy and challenges the nation states face in their pursuit of economic welfare.
MNG109
Strategic Management course focuses on the concept of strategy development and implementation by exploring the functions and nature of general management. Strategic management concepts and techniques are studied. The course serves as an opportunity to develop skills for strategic thinking and analysis, understanding of the major strategic problems of an organization, formulating business level strategies. The pedagogical approach includes lectures, computer simulation, practices, group and individual work by students.
This course integrates all the knowledge acquired from various functional courses, coupled with new strategic management techniques learned, to chart the future direction of different organizations into a coherent view of an organisation. As such it requires the use of materials and knowledge gained during previous studies various disciplines of management.
MNG101
This is an introductory course of basic micro- and macroeconomic concepts, as well as of fundamentals of management theory. Topics include supply and demand theories, market structures/ factors, the determinants of business strategy and various aspects business organization. The course will have a focus on international economics and global business behavior. It will stress on preparing students for a successful career, using economic and business concepts in a market-oriented society. It shall also serve as a foundation upon which students can build advanced studies in economics. The objective of Principles of Economics for Business and Management syllabus is to provide students with a basic understanding of how the economy as a whole works. The participants shall be exposed to basic economic concepts, to gain a framework for viewing and interpreting the economic and business world around them. This course acts as prerequisite for the Microeconomic and Macroeconomic courses.
• Define and explain how basic concepts of microeconomics (such as elasticity, scarcity or choice) can be used to explain the behaviour of individuals, household or firms. • Represent supply and demand, in graphical form, including the downward/upward slope of the curves and what shifts/moves along the curves. • To understand the importance of market structures, on the question of the stability and failure of markets. • Describe and explain how basic macroeconomic policies (such as fiscal or monetary) can be used to analyse the economy as a whole. • Explain basic management, business and marketing principles to be able to continue studies on a higher level. • To understand the role of PESTLE factors on the SWOT of corporations, in the domestic and the international business environment.
HUM165
Futures Thinking is a multidisciplinary method for thinking constructively and creatively about the future, starting from the assumption that the future is not something that will happen to us tomorrow but is being created by us today. Students will be introduced to the major changes that will occur in the next 10, 20 or more years, including global warming, inequality, global health, the future of work, among others. In each area, students will undertand how experts have created scenarios to cope with uncertainty, identify dynamics, develop policy choices, assess alternatives, and ultimately, make decisions. Students will be immersed in Futures Thinking through discussing and debating influential reports – for example, by the Intergovernmental Panel on Climate Change, the OECD, the World Health Organisation, and McKinsey Global Institute. Students will then work collaboratively to assess the potential local impact of these global trends and evaluate local examples of Futures Thinking.
HUM164
To reach excellence as a student and as a (future) leader, it is not only necessary to develop hard skills, but also to master soft skills through which we can develop and improve ourselves, and our relationships with others. Taking on an explicit psychological perspective, this course aims to provide students with the necessary theoretical knowhow and practical tools that should enable them to both understand and apply pathways to (inter)personal, and intellectual success and to emotional flourishing. Topics that will be covered are: “self and personality”, “creativity”, “critical thinking”, “self-presentation” and “self-branding”. At the end of this course students are expected to have become acquainted with and have mastered/applied a range of soft skills that are quintessential for personal development and that are valued by, and sought after by employers.
MNG246
Our warming planet is transforming the natural world and our societies, and it is doing so in alarming ways. To understand climate change, we need to acknowledge its many aspects and study it in a holistic, multidisciplinary way. Accordingly, this course aims to address the climate change issue in a collaborative way by bringing together the perspectives of all of ISM’s undergraduate study programmes – communications, management, technology, finance, politics, and economics. We will address several important questions: what is the basic science behind climate change? What are the sources of emissions? What are scientists predicting about the changes in climate? What will the impact be on human well-being and the natural world? How might climate change affect Europe and specifically Lithuania and the Baltic region? Do we have moral obligations to the planet and to future generations? How can we effectively communicate these issues to the public and mobilise climate action? What technologies exist, or might be invented, to slow climate change? Is sustainable development possible? What can we do individually, locally, and in business settings.
MNG270
International business is as old as the world. However, free trade has increased since the 1980s. Trade tariffs were eliminated, China reformed its economy, and the Internet made communication easier. It led to globalisation and more international business. Hence, international business is affected by political economic and technological developments. From a western society perspective, the production of goods and services was transferred to other continents. Most firms started outsourcing non-core activities leading to more complex, transcontinental business relations characterised by multi-cultural business relationships. Soon, technological developments will change international business when the autonomisation of production processes, 3D printing and cyber-physical systems take over. The Covid pandemic and the Suez Canal blockade have shown the need to mitigate supply chain risk and strengthen resilience. Production will partly return to Europe. This course focuses on international business trends, barriers and enablers, and establishing international business relationships.
MNG229
This Public Relations course represents a comprehensive introduction to the theories and practices of the public relations industry. Beginning with a short outline of the history and development of public relations, we distinguish between marketing and corporate communication and focus on the latter. How to communicate with media? How to conceptualize a communication strategy? How to communicate in times of crises? Those are some of the question to be addressed in this course.
MNG236
To provide students the fundamental knowledge of corporate communication and brand management principles by evoking goal-oriented thinking that combines creativity and analytical skills.
MNG225
This course aims to provide the student with a supervised experience that involves gaining special expertise in a specific area of interest, to analyse in-depth a topic in economics, politics or management that is only broadly covered in the general curriculum.
Learning outcomes:
MNG247
To gain a competitive advantage in a fast paced and evolving business environment, organizations need to connect, engage, and involve their most important asset – employees. Considering that employees are involved in public relations in some form or the other, an organization’s true culture and character is shaped by how employees are equipped to interact, collaborate, and express themselves. This course will cover internal communications theories and practices, digital media, engagement, change and executive communication among others. It aims to empower students with transferable skills to succeed in one of the fastest growing management and communication disciplines. Also, to navigate change as an employee, manager or leader irrespective of the role they play or the industry they work in the future.
MNG253
A rising wave of global interest from consumers and corporations in solutions to sustainable issues is creating opportunities for sustainable brands and products in all business sectors. Marketing has a vital and unique role to play in this by forming a more sustainable society as most of consumers’ material needs and many of their psychological needs are met through marketing systems. Sustainable marketing is the process of creating, communicating, and delivering value to customers in such a way that both environment and human capital are preserved or enhanced throughout.
The ability to adapt marketing strategies to sustainable products and services is becoming an important skill set for entrepreneurs, marketers and future business leaders. This course will focus on the marketing skills needed to meet sustainable market needs and opportunities. The course is focused on the concepts, challenges and approaches for global marketing of sustainable products, services and brands. The course includes principles of sustainability, sustainable business strategy, green consumption, green branding, greenwashing, etc.
This course aims to provide a broad range of tools and frameworks for understanding how business can interact with issues related to sustainability, taking a strategic business and marketing perspective. In particular, we examine how traditional marketing strategies can be incorporated into and/or modified in domains in which sustainability is critical. By necessity, it is essential to not only account for the role of firms and customers, but of government, non-profit organizations, employees, and other stakeholders.
MNG106, TVK
This course aims to offer students an in-depth and critical overview of cutting-edge research in the field of consumer behaviour.
MNG169
The course presents the impact of the knowledge-based environment on the management process through its fundamental functions of leading and controlling in a new era organization. At the turn of the 21st century, organizations are facing the internet revolution, which imposes on top management new and different conceptual requirements. In the age of the knowledge-based economy, the process of management is undergoing radical changes in all dimensions of basic management functions. Learning organizations build their sustainable competitive advantages on knowledge and intellectual capital, which also represents the only economic source of the modern organization.
MNG118
Course Aim
This course provides the critical element of analytical and intellectual examination and reflection of certain core issues in the practice of leadership. These objectives will be achieved through open discussion, honest self-assessment, experiential exercises, and observation of real-life leadership practice.
MNG162
The course focuses on how to manage innovation in today’s competitive era and how firms should manage innovation-related activities at the strategic, organizational and managerial levels in order to sustain competitive advantage. After describing the concept of innovation and understanding why innovation is important for the competitiveness of the firm, the course will focus on three main areas: innovation strategy, organizational antecedents for innovation and the innovation management process.
MNG228
To provide students the fundamental knowledge of B2B concepts and techniques; to enable students to identify key problems in a complex, competitive situation. The major responsibility of students in this course to make rational marketing decisions and present well supported recommendations for future action while justifying them through oral and written communication.
MNG163
Course aim
The course is designed to develop the insights and skills necessary to complete projects effectively, on time, and within budget. It also introduces students to organizational project management process, with special emphasis on its life cycle, and the tools used in managing and delivering projects. Upon successful completion of the course, students should have a solid understanding of contemporary project management and its benefits for their professional and personal life.
„ISM universiteto studentai turi galimybę klausytis užsienio dėstytojų paskaitų, bendrauti su kurso draugais iš viso pasaulio, bent dalį studijų praleisti užsienio partnerių universituose, kurių ISM turi daugiau nei 100. Būtent šios suteiktos galimybės leidžia jauniems žmonėms tinkamai pasiruošti tarptautinei karjerai.“
Prof. dr. Maik Huettinger
Tarptautinio verslo ir komunikacijos programos direktorius,
dėstęs JAV bei 4 kartus išrinktas ISM metų dėstytoju
Studijų kaina
Kreditų skaičius
210
Semestro kaina
2640 €
Semestro kaina su valstybės studijų stipendija
1326 €
Pagalba finansuojant studijas
(8 galimybės)
Pilnai finansuojamos studijos stojantiems į pirmą kursą
Dalinai finansuojamos studijos stojantiems į pirmą kursą
Paskola lengvatinėmis sąlygomis – už studijas mokėk tik po baigimo
Stojantiems ir studijuojantiems
Studijuojantiems
Atvykite į susitikimą ir mes jums padėsime suprasti, kaip gauti maksimalų finansavimą
A. Šeškaitė, J. Paulevičiūtė, A. Tamulytė, G. Narauskaitė, Portugalija
Būti čia – kaip sapnuoti atmerktomis akimis! Išvykome į Portugaliją, nes norėjome įgauti patirties, susipažinti su nuostabia šalies kultūra ir įgyvendinti savo „Porto svajonę“. Universitete jau pirmomis akimirkomis jautėmės, kaip namuose – mus pasitiko nuolatos besišypsanti universiteto bendruomenė ir profesionalūs dėstytojai.Laisvu laiku lankome banglenčių pamokas, ragaujame vietinio maisto ir gėrimų.
Visos patirtys
Mariam Davituri, Kolorado valstija, JAV
Tarptautinių mainų programos galimybės yra viena svarbiausių patirčių, kurios studentai neturėtų praleisti. Buvau išrinkta dvišaliams mainams Kolorado valstijoje, JAV, ir turėjau puikią galimybę plėsti savo žinias ir kultūrų įvairovę.
Simona Rybakovaitė, Australija
Mainų programa Australijoje – geriausia, kas nutiko per visą mano gyvenimą: susipažinau su begalę skirtingų žmonių su kuriais iki šiol palaikau labai artimą ryšį, pamačiau nuostabią Australijos gamtą, miestus ir susipažinau su jų kultūra. Dalyvavau įsimintinuose vakarėliuose ir festivaliuose, kurie atrodo, kad vyksta tik TV ekrane!
Patrikas Feiferas, Kinija
Pažinčių tinklo mezgimas – viena esminių šių dienų gyvenimo dalių, o kur geriau sutikti tiek įdomių, šviesių ir kitaip nei tu mąstančių žmonių, jeigu ne studijų užsienyje metu.
Po studijų gebėsite
Paaiškinti ar rinkodaros priemonės turėtų būti standartinės, ar pritaikytos skirtingoms kultūroms
Paaiškinti
Tobulinti įmonės išorinę ir vidinę komunikacijos strategiją
Tobulinti
Taikyti praktikoje imonių verslo planavimo, motyvacijos valdymo teorijas ir modelius
Taikyti
Prognozuoti tarptautinių rinkų ir verslo sektorių plėtrą
Prognozuoti
Plėtoti sėkmingą įmonės strategiją siekiant plėstis į tarptautines rinkas
Vystyti
Iki išankstinio priėmimo pabaigos: ?
Šiuo metu vyksta priėmimas
:
Išankstinis priėmimas:
2022-01-01 – 2022-01-01
Ieva Vasarytė
Tarptautinis verslas ir komunikacija
*protected email*
Kitos bakalauro studijų programos
Suprasi ir analizuosi ekonomikos procesus visais lygiais – nuo vartotojo elgsenos iki pasaulinių ekonomikos tendencijų. Studijos tau atvers kelią į bankus, tarptautines investicinės, audito, draudimo bendroves bei ministerijas.
Dėstytojai iš garsiausių Amerikos ir Europos universitetų padės tau suprasti, kokią įtaką viena kitai daro ekonomika, politika ir verslas. Po mokslų tavęs lauks analitiko, vadovo arba mokslininko karjera.
Įgysi žinių, kurios spartėjant darbo vietų automatizavimui bus itin paklausios. Būsi pasiruošęs vadovauti technikų, programuotojų ir inžinierių komandoms įgyvendinant inovacijų projektus.
Tapk finansų ekspertu! Įgysi įgūdžius, atliepiančius technologinius pokyčius ir pasaulinės rinkos tendencijas. Būsi geidžiamas ekspertas bet kurioje pasaulio šalyje bei įmonėje.
Gausi stiprius vadybos pagrindus, lavinsi analitinius gebėjimus ir spręsi realias problemas, su kuriomis susiduria įmonės. Įsigilinsi į rinkodarą, žmogiškuosius išteklius, finansus ir procesus.
Asmenybės ir karjeros vystymas (HUM164)
Duomenų gavybos metodai verslo analitikai (IT101)
Dirbtinis intelektas (IT102)
Finansų pagrindai (FIN114, EN)
Formalioji logika (FUN133, LT)
Programavimas (IT103)
Tarptautinė ekonomika ir prekyba (ECO121)
Valstybės finansai (FIN104)
Statistinė duomenų analizė (FUN107, E, EP, F)
Politinė ekonomija (POL138)
Organizacijų ekonomika (ECO107)
Mikroekonomika (ECO101, F, EP, ITV)
Matematiniai metodai ekonomikoje (FUN105, LT)
Matematinė analizė (FUN101, LT)
Makroekonomika (ECO102, E, EP, ITV)
Makroekonomika II (ECO129)
Kiekybiniai sprendimų metodai (FUN118, LT)
Gerovės ekonomika (ECO122)
Finansų rinkos ir institucijos (FIN105)
Ekonominių teorijų istorija (ECO103)
Ekonominis prognozavimas (ECO108)
Ekonomikos, verslo ir vadybos pagrindai (MNG101)
Ekonometrija (ECO105)
Diskrečioji matematika (FUN103, LT)
Bakalauro baigiamasis darbas (ECO116)
Akademinių darbų rašymas ir pristatymas (HUM108, LT)
Globalūs iššūkiai ir ateities mąstymas (HUM165)
Simuliacijų kūrimas ir taikymas (POL142)
Taikomoji žaidimų teorija: politikos ir verslo modeliavimas (POL121)
Akademinių darbų rašymas ir pristatymas (HUM108, EN)
Formalioji logika (FUN133, EN)
Praktika (POL116)
Matematiniai metodai ekonomikoje (FUN105, EN)
Matematinė analizė (FUN101, EN)
Kiekybiniai sprendimų metodai (FUN118, EN)
Diskrečioji matematika (FUN122)
Bakalauro baigiamasis darbas (POL117)
Lyginamoji politika (POL103)
Tarptautiniai santykiai (POL104)
Politinių idėjų istorija (POL137)
Politikos įvadas (POL101)
Socialinių tyrimų metodai (FUN108)
Globalios tiekimo grandinės valdymas (MNG243)
Verslo etika ir tvarumas (MNG239)
Techninė grafika (FUN134)
Bendrovių valdysena ir verslo teisė (MNG240)
Praktika (MNG213)
Duomenų valdymas (FUN119, EN)
Bakalauro baigiamasis darbas (MNG214)
Taikomoji matematika socialiniuose moksluose (FUN114, EN)
Statistinė duomenų analizė (FUN107, TVK, ITV, VVA)
Finansų apskaita (FIN101, EN)
Rinkodaros principai (MNG103)
Valdymo apskaita (FIN103, EN)
Organizacijų elgsena (MNG107)
Technologinis projektas (MNG211)
Inovacijų valdymas (MNG162)
Gamybos technologijų pagrindai (FUN126)
Fizika (FUN131)
E-komercija (MNG154)
B2B rinkodara (MNG228)
Finansų pagrindai (FIN114)
Strateginis valdymas (MNG109)
Finansų ir verslo etika (MNG237)
Praktika (FIN119)
Mikroekonomika (ECO101, E, VVR)
Makroekonomika (ECO102)
Įmonių finansai (FIN117)
Finansų apskaita II (FIN118)
Diskrečioji matematika (FUN103, EN)
Bakalauro baigiamasis darbas (FIN120)
Asmeniniai finansai (FIN115)
Investicijų valdymas (FIN107)
Reklama ir pardavimų skatinimas (MNG245)
Klientų santykių valdymas (MNG244)
Neurorinkodara (MNG238)
Loginė argumentacija (MNG241)
Praktika (MNG144)
Bakalauro baigiamasis darbas (MNG120)
Verslo tyrimų metodai (MNG165)
Skaitmeninė rinkodara (MNG234)
Finansų apskaita (FIN101, LT)
Komunikacijos teorijos (MNG242)
Praktika (MNG155)
Mikroekonomika (ECO101, TVK)
Makroekonomika (ECO102, TVK)
Bakalauro baigiamasis darbas (MNG157)
Tarptautinės derybos (MNG173)
Tarptautinė verslo komunikacija (MNG140)
Tarptautinė rinkodara (MNG124)