This programme empowers you to communicate in the same language with top marketing professionals worldwide, transforming your ambitions into reality and infusing your determination with meaning. It covers a wide spectrum, from understanding consumer behaviour to mastering its measurement, and utilizing these insights to innovate new products and impactful campaigns. Ultimately, this program positions you at the forefront of the industry
Integrated Marketing Communications is the strategic glue that binds all elements of a marketing campaign into a powerful, unified message for maximum impact.
This course advances students' knowledge of marketing by diving into digital and social media strategies from a brand's viewpoint. You'll learn key skills like managing online content, growing a social media presence, and using native ads and viral marketing. We also cover the shift of power from brands to consumers and how to engage audiences effectively. Finally, we explore how social media fits with other digital marketing efforts. The course aims to provide you with actionable skills for the modern marketing landscape.
Services Marketing is all about understanding how businesses provide services, like banking, healthcare, or even your favorite coffee shop experience. What makes it exciting is that services are different from selling physical goods. In this course, you'll learn how to create great relationships with customers, how to fix things when they go wrong, and even how to take these skills worldwide. It's a hands-on course where you'll work on real-life cases and discussions, giving you the tools to succeed in the exciting world of service marketing