International Marketing and Management

Become a marketing expert with this in-depth, market-oriented programme designed to arm you with knowledge and skills for career in marketing! We have the current updates from market professionals and globally-minded academics. It is the best-rated marketing study programme in Lithuania among master's and bachelor's study programs (SKVC, 2021).

About the program

English
1.5 year + 6 months Master thesis
Weekdays 6 pm to 9:15 pm
Masters of Business Management
120 ECTS

Program benefits

Value creation, customer knowledge and effective communication
Meeting the best Lithuanian marketing and management experts
Exclusive attention from international experts and lecturers
Latest knowledge in marketing and management
“The programme provides an exciting value-added education experience. Different interactive study methods such as discussions, cases, projects and simulations equip students with a modern approach to studies and teach them to communicate efectively.”
Lineta Ramonienė
International Marketing and Management programme director

Program structure

1 semester
2 semester
3 semester
4 semester

What will I learn?

You will understand how service marketing differs from product marketing
You will delve into ethics and sustainability
You will understand the value of integrated marketing communication for each organization
You will apply the acquired knowledge in practice by analyzing the cases of international businesses and preparing as many as three different projects - market research, communication and service company marketing function analysis

What will I learn?

This semester is dedicated to getting to know users, so you will delve into knowing users and their behavior
You will analyze the dimensions of value created, and learn how to monetize them

What will I learn?

You will delve into the behind-the-scenes of digital marketing and new product development processes
You will focus on the specifics of fast-paced work, and examine the management experience of international businesses
You will be able to transfer the role of marketing and management to the national and industry level and understand the basic principles of competitiveness

What will I learn?

With the help of experts and a master's thesis supervisor, you will integrate the knowledge and skills you have already acquired by conducting a scientific study and contributing its results to the knowledge base within your field of research

In what areas will I gain expertise after completing this program?

You will strengthen your knowledge of strategic marketing
Gain expertise in digital marketing communication
You will gain the skills needed to manage projects and processes
You will be able to successfully develop various brands
I chose this international master’s program because the field of marketing is extremely dynamic and constantly changing. Studying at ISM University gave me excellent digital marketing skills and taught me to always look at the situation from a broader perspective.
Ming Yan
Oxylabs marketing manager for the Chinese market

Early admission starts in:

00
:
00
:
00
:
00
Join one of the best universities of management and economics

Price, financing and admissions

Back to section top

Opportunities to study abroad

Unique opportunity

Study tour to Dublin

International marketing and management program students are offered a study tour to the headquarters of world-famous advertising agencies in Dublin!

During the tour:

  • Visit the world’s most famous organisations, get acquainted with the activities of high-level international marketing consulting companies, such as TBWA and iProspect
  • Meet the world’s strongest marketing professionals and deepen your knowledge in the field of digital marketing and analytics
  • Get acquainted with international marketing processes, advertising campaigns prepared for clients from all over the world and implementation of marketing projects
  • Hear about the latest digital marketing trends and get tips on how to become a successful marketing professional

 

When is it happening? In the first year of studies, during the spring semester.

 

Duration? 4 days.

 

Who can participate? All students in the Global Leadership and Strategy programme

 

Price - 500-700 Eur (including flight costs, transport costs, accommodation, meals)

 

Important! Prices are preliminary. The trip will take place when a group of 12 students is formed. Visits will be arranged if the pandemic situation allows.

Read more
Double degree program

Double degree with BI Norwegian Business School

Study in Norway, in one of the world's 1 percent of Triple Crown-accredited universities (AMBA, EQUIS, AACSB).

How does this work?  Pirmieji studijų metai yra praleidžiami ISM universitete. Vilniuje, antrieji studijų metai – partnerio universitete.

 

How much does it cost? Už metus Norvegijoje reikia susimokėti papildomai, tačiau yra taikoma 10 procentų nuolaida.

 

How long does it take? Studies last two years

 

Is there an accommodation service? Students search for a place of residence independently or with the help of a university partner.

 

How will I benefit from a double degree? During your studies, you will gain intercultural and international experience of studying, working and living abroad. You will acquire two globally recognized and prestigious master's degrees within a two-year period.

Read more
Double degree program

Double degree with KEDGE Business School

Study in France, in one of the world's 1 percent of Triple Crown-accredited universities (AMBA, EQUIS, AACSB).

How much does it cost? It doesn't cost anything extra, the standard ISM tuition fee applies.

 

How does this work?  The first year of study is spent at ISM University in Vilnius, the second year of study is spent at a partner university, optionally in the cities of Bordeaux or Marseille.

 

How long does it take? The studies last two years (if the double diploma program is chosen, the studies are extended by half a year).

 

Is there an accommodation service? Students search for a place of residence independently or with the help of a university partner.

 

How will I benefit from a double degree? During your studies, you will gain intercultural and international experience of studying, working and living abroad. You will acquire two globally recognized and prestigious master's degrees within a two-year period.

Read more
Double degree program

Dvigubas diplomas su BBA INSEEC-ECE (Prancūzija)

Study in France, in one of the world's 1 percent of Triple Crown-accredited universities (AMBA, EQUIS, AACSB).

How much does it cost? It doesn't cost anything extra, the standard ISM tuition fee applies.

 

How does this work?  The first year of study is spent at ISM University in Vilnius, the second year of study is spent at a partner university, optionally in the cities of Bordeaux or Marseille.

 

How long does it take? The studies last two years (if the double diploma program is chosen, the studies are extended by half a year).

 

Is there an accommodation service? Students search for a place of residence independently or with the help of a university partner.

 

How will I benefit from a double degree? During your studies, you will gain intercultural and international experience of studying, working and living abroad. You will acquire two globally recognized and prestigious master's degrees within a two-year period.

Read more
Study tour
Double degree program

About the program

Ką išmoksiu studijų metu?

1 year

  • Tobulinami viešųjų ryšių pagrindai
  • Susipažįstama su organizaciniais ir informacijos pateikimo publikai pagrindais
  • Įgyjamos būtinos teorinės žinios

2 year

  • Mokomasi kurti įvairaus pobūdžio vaizdo medžiagą
  • Gilinamos viešųju ryšių žinios
  • Susipažįstama su žiniasklaidos įtaka skaitmeniniam pasauliui

3 year

  • Mokomasi apie organizacijos plėtrą skatinančią prekės ženklo ir vartotojo ryšį
  • Susipažįstama su žmonių tarpusavio santykiais, padedančiais bendruomenėms augti
  • Sužinoma apie darbo santykius komunikacijos srityje, suteikiama galimybė apsilankyti vietinių verslų, valdžios ir žiniasklaidos institucijose

4 year

  • Mokomasi laikytis nustatytų reikalavimų
  • Išmokstama atpažinti propagandą ir manipuliaciją žiniasklaidoje
  • Atliekamas savarankiškas praktinės komunikacijos tyrimas, remiantis komunikacijos teorija

Ką išmoksiu studijų metu

Testimonials

Studentų atsiliepimai
Darbdavių atsiliepimai

Other Masters programs

Useful links

Considering studies at ISM?

During the consultation, we'll answer all of your questions. If you're ready to apply, you can do that quickly and easily online.
envelopephone-handsetmagnifiercrosschevron-downchevron-leftchevron-rightarrow-upchevron-right-circle linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram