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Master's program

A brief overview of the study program

At ISM University, Zsofia honed vital skills in project management, user-oriented content creation, strategic brief development, and more through hands-on learning.
1,5 years + 6 months Master thesis
On average, three times a week on weekdays from 18:00 to 21:15
Masters of Business Management
120 ECTS
Insights from an ISM International Marketing and Management Master's Graduate

Programme benefits

Focus on Marketing
Focus on global marketing leadership through mastering consumers behavior, marketing research, value analytics and building strong brands.
An Analytical Approach to Marketing and Sales
Master the skill of analytically evaluating diverse marketing and sales scenarios.
Developed in collaboration with BI Norwegian Business School
The programme is designed with BI Norwegian Business School, the 2nd largest business school in Europe with the Triple Crown accreditation.
The Most Recent Methods and Tools
Latest neuromarketing and digital marketing methods and tools applied.
This programme empowers you to communicate in the same language with top marketing professionals worldwide, transforming your ambitions into reality and infusing your determination with meaning. It covers a wide spectrum, from understanding consumer behaviour to mastering its measurement, and utilizing these insights to innovate new products and impactful campaigns. Ultimately, this program positions you at the forefront of the industry
Integrated Marketing Communications is the strategic glue that binds all elements of a marketing campaign into a powerful, unified message for maximum impact.
This course advances students' knowledge of marketing by diving into digital and social media strategies from a brand's viewpoint. You'll learn key skills like managing online content, growing a social media presence, and using native ads and viral marketing. We also cover the shift of power from brands to consumers and how to engage audiences effectively. Finally, we explore how social media fits with other digital marketing efforts. The course aims to provide you with actionable skills for the modern marketing landscape.
Services Marketing is all about understanding how businesses provide services, like banking, healthcare, or even your favorite coffee shop experience. What makes it exciting is that services are different from selling physical goods. In this course, you'll learn how to create great relationships with customers, how to fix things when they go wrong, and even how to take these skills worldwide. It's a hands-on course where you'll work on real-life cases and discussions, giving you the tools to succeed in the exciting world of service marketing
Your future specialty

In what areas will I gain expertise after completing this program?

You will acquire the ability to assess the strategic significance of the marketing process.
Learn how to create a business strategy using customer insights and competitor analysis.
You will gain expertise in crafting brand strategy and positioning.
Acquire strategic skills through rigorous teaching and well-structured frameworks to adapt and be resilient in the changing landscape.
I chose this international master’s program because the field of marketing is extremely dynamic and constantly changing. Studying at ISM University gave me excellent digital marketing skills and taught me to always look at the situation from a broader perspective.
Ming Yan
Oxylabs Marketing Manager for China Market
Price, financing, and admissions

Studies at ISM - accessible to everyone

Standard semester price
Semester price for ISM graduates
Semester price for employees of ISM corporate patrons
Semester price with state scholarship
Register for a consultation
Financing opportunities
Financing opportunities
At ISM University of Management and Economics, you can apply for studies three times a year during the preliminary, main, and supplementary admissions.
You have time before early admission begins

Opportunities abroad

Unique opportunity

Study tour to Dublin

International marketing and management program students are offered a study tour to the headquarters of world-famous advertising agencies in Dublin!
Double degree program

Double degree with BI Norwegian Business School

Study in Norway, in one of the world's 1 percent of Triple Crown-accredited universities (AMBA, EQUIS, AACSB).
Double degree program

Double degree with KEDGE Business School

Study in France, in one of the world's 1 percent of Triple Crown-accredited universities (AMBA, EQUIS, AACSB).
Double degree program

Double degree with BBA INSEEC-ECE (France)

Study in France, in one of the world's 1 percent of Triple Crown-accredited universities (AMBA, EQUIS, AACSB).
The ISM community speaks

Other master's degrees study programs


Considering studies at ISM?

Register for a consultation and we will answer all your questions! Or have you already chosen a study program? Then apply online.
Karolina Ruikytė
Admission Officer
+370 612 93276