This programme will introduce you to business world from various angles. It will provide you with a strong basis of management, will help develop analytical skills and solve real-world problems that many companies face. The programme specializes in marketing, thus, you will have the necessary tools for starting your own business, as well as a career in local or international company.
After graduation you will be able to answer these questions:
What are the trends in consumer behavior in this industry? How to increase user value? How to measure the impact of a marketing campaign on sales results? How to motivate teams?
Multinational companies, corporations, service centers
How to optimize processes? How to create a responsive website?
Goverment institutions
How to reduce customer acquisition costs? How do I increase my conversion rate? How to use social media for marketing purposes?
Businesses, start-ups
How to create a sustainable business model? What keywords to use in content marketing? What digital marketing tools to choose? What is the best way to increase website traffic?
Organizations from culture to environmental protection
“ISM students, lecturers, administration – they are all professionals who create a positive atmosphere at the University.”
Konradas Kazlauskas
Head of Partnership Development at film festival “Kino pavasaris”
Alumnus of ISM University
“ISM is so much more than just a professional university in Vilnius. While studying here, I had the opportunity to join many student organisations, that made a significant contribution to my personal development. During my studies, I obtained a double diploma in France and I also went on an exchange programme to Singapore. At university, my opinion was always heard, so I felt important and respected here. ISM university is definitely a great place to grow future leaders.”
Algirdas Keršys
ISM student
CRO specialist at „Kilo Health“
“ISM university provides not only theoretical knowledge, but also opportunities to apply them in practice – first year students are guaranteed internships in high-level Lithuanian and international companies. Due to the diligent work of the administration, many students are able to combine their work and studies. ISM students are impatient – they want to dive into new experiences as soon as possible and become leaders. ISM is a community of people, who actively care not only about each other, but also about the future of the country and the world.”
Milda Rimkutė
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ISM alumni work at these national and international companies
Executives of the largest international companies operating in Lithuania say ISM University provides highest quality education.
2019 Quarterly Lithuanian Investor Confidence Index Survey
“In BITĖ many people successfully continue their careers after an internship, and some BITĖ managers have graduated or are currently studying in one of many ISM study programmes. We appreciate the quality of studies and that many of the lecturers are experienced practitioners.”
Pranas Kuisys
Executive Director at Bitė Lietuva
“ISM students have the necessary qualities: they can analyse problems, express ideas, know how to work with numbers, learn quickly, communicate well are proactively, are not afraid of responsibility. We have many examples of ISM students who grow from young analysts into experienced experts at Civitta. Their analyses and advice are appreciated by the management of organizations.”
Justė Pačkauskaitė
Managing Partner at Civitta
“ISM students and alumni are highly valued by us and our clients. They have the necessary competencies and personal qualities, such as understanding the basics of business, positive attitude, excellent English, and the ability to deal with different situations.”
Andrius Francas
Partner at Alliance for Recruitment
“The best talents are the trump card of our company. Without a strong team, it would be hard to be where we are now. The partnership with ISM is an important step in sharing both our experience in raising professionals and their subsequent integration into the labour market and becoming our colleagues.”
Tom Okman
One of the founders of Tesonet
“We value the professional training and versatility of ISM students and graduates – their knowledge is relevant, based on the latest international practices and easily adaptable to real business problems. We are glad that we attract energetic people, whose desire to improve and achieve the best results allows us to implement the most ambitious business ideas.”
Monika Statulevičienė
Head of Talent Acquisition and Employer Brand at Ignitis Grupė
“Initiative, critical thinking, and the ability to adapt to rapidly changing environment – these qualities are necessary for our organization, and I think that all people studying at ISM acquire them.”
Vaidotas Misevičius
Head of the Talent Management Department at Lithuanian Railways
ISM alumnus
General information
Duration
3 years + bachelor thesis
Study language
Degree
Bachelor of Business Management
Additional opportunity – double degree at the leading business schools: BI Norwegian Business School (#37 European Business School Rankings, 2019 Financial Times), KEDGE (#31 European Business School Rankings, 2019 Financial Times), Linneaus University or Inseec School of Business & Economics
Study form
Part time in Lithuania and part time in Norway, France or Sweden
Partner universities
on average higher salary compared to graduates of other LT universities
Data: Lithuanian Government Strategic analysis center, graduates of economy, finance and management, 2017
average salary after tax 2-3 years after graduation
Survey of ISM graduates 2019
graduates would recommend studies at ISM to friends or family
graduates are employed in their study field
lecturers from abroad
owns a business
Show more Show less
Code
MNG103, LT
Credits
6
Language
Course description
Marketing is one of core functions of profit and non-profit organizations. Having a goal to assure company’s profits by satisfying the needs of consumers, marketing has to indentify untapped needs and markets or serve current ones, therefore environment, competition, and consumer behaviour analysis and research is very important. After segmenting the markets, target audience is identified and positioning concept created. The latter parts of the course focus on separate elements of marketing mix (product, price, place and promotion), addressing the importance of holistic decisions. Not only the marketing mix has to be integrated, but effective use of limited company’s recourses, long term effects, sustainability and society’s needs have to be addressed. It is a course that gives a broad overview of behaviour of markets, companies’, humans that are addressed in marketer’s decisions.
Course aim
To provide students the fundamental knowledge of marketing principles by evoking market and goal oriented thinking that combines creativity and analytical skills.
Learning outcomes
MNG234
Course Syllabus: MNG234 Digital Marketing
At the heart of marketing lies the consumer and their journey through the stages of awareness, intent, conversion and retention. In this elective course, we will learn how digital and new rules of media have transformed the interactions between businesses and consumers along this journey. The course is designed to get students to think like digital marketing professionals, to establish the habits for keeping up to date on emerging digital technologies and to provide the experience with industry-relevant assignments and exercises. Central to the hands-on orientation of the course is a client project where students will work in small groups with a company on their digital marketing efforts.
The course aims at providing balanced and well-designed training in the principles of digital marketing. The syllabus provides a combination of theoretical knowledge and practical skills. By the end of this course, the students will be able to understand the core processes of planning, executing and measuring a digital marketing strategy by employing the major online channels.
MNG110
Course Syllabus: MNG110 Entrepreneurship
Course Description
Entrepreneurship by Design provides a framework whereby students working in small and agile teams will (1) learn a repeatable process to successfully start a company; (2) acquire and apply skills in ideation, creativity, problem identification, and design methods, to learn to create, deliver and capture value in a startup venture context; (3) learn to successfully motivate resources such as team members, funders, advisors, and mentors; and (4) make measurable progress in taking an idea toward a real business. The course will provide students with a set of resources that will help them launch a new business venture. Where appropriate, the course will include discussions of ethics in entrepreneurship. The skills learned can be applied in a startup or in working for a company.
Aims of the course
The course aims to emulate the process of building a startup using modern startup tools and design methods. The course aims to provide students with the opportunity to identify a real, meaningful problem. The course aims to provide students with an opportunity to develop a plausible solution. The course aims to give students the opportunity to engage real prospective users and customers with their own proposed solution. Finally, the course aims to teach the students to present their new venture idea in the form of a compelling startup funding presentation.
MNG114
Currently new media and communication platforms keep emerging in an astonishing pace. Smart phones, smart watches and other portable devices go along with the incredible growth of social networks. The relevant media is today far beyond TV and this completely changes advertising and promotion. Simultaneously more and more new brands and products appear and they need to find alternative ways to be “listen” by the market.
While advertising is an integral part of our modern, media-dominated society, it is also is reinventing itself. The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix.
The course provides an overview of contemporary principles and tools of marketing communications, and considers how managers develop sound communications strategies to achieve marketing objectives.
After completion of the course the students will be able to:
MNG109
Course Syllabus: MNG109 Strategic Management
Strategic management course focuses on the concept of strategy development and implementation by exploring the functions and nature of general management. Strategic management concepts and techniques are studied. The course serves as an opportunity to develop skills for strategic thinking and analysis, understanding of the major strategic problems of an organization, formulating business level strategies. The pedagogical approach includes lectures, computer simulation, practices, group and individual work by students. This course integrates all the knowledge acquired from various functional courses, coupled with new strategic management techniques learned, to chart the future direction of different organizations into a coherent view of organisation. As such it requires use of materials and knowledge gained during previous studies various disciplines of management.
Course aims
To provide students the fundamental knowledge of strategic management concepts and techniques; to enable students to identify key problem in complex, comprehensive situation. The major responsibility of students in this course to make objective strategic decisions and present well supported recommendations for future action while justifying them through oral and written communication.
Lecturers
MNG123
The course aims to introduce students to the main concepts of law, ethics, corporate social responsibility and sustainable development. The recent Global Financial Crisis has increased the spotlight on ethical matters and has raised the question of how the economic and social environment have to be designed in order to contribute to the needs of the society. Whereby the idea of self-regulation and corporate social responsibility plays an important role in Anglo-Saxon Countries, regulation by the state is emphasized more in the European Context. Most business representatives prefer the idea of strengthening the concept of Corporate Social Responsibility (CSR) as it shifts decision-making power from the state towards corporations. On the other hand, NGOs and representatives by the society favour a more active role by the government. The course will not follow any ideology, but will discuss various approaches. Moreover a focus will be put on the stakeholder theory – the role of employees, consumers and society in a globalized World.
1 year
1 semester
2 semester
2 year
3 year
4 year
MNG243
Effective management of global supply chain is one of the most important competitive advantage in every organisation. In this course, students will get a knowledge about possibilities to enhance relationship between supplier and customers. by getting lowest cost as possible.
MNG240
The operations, contracts, finances, and marketing practices businesses depends on all need to be well thought out as well as fully compliant with business law regulations. These regulations are varied and complex, and different laws may apply to businesses depending on its structure.
MNG245
The module analyses both traditional business models (product-to-cash) and the new models and value creation principles emerging in the networked world. To deliver a clear and transparent understanding of the marketing process, the core themes of the module correspond to the neoclassical marketing planning stages. Initially, students are given strong fundamentals of market analysis; they learn to use market information creatively
MNG244
MNG238
MNG239
The course aims to introduce students to the main concepts of law, ethics, corporate social responsibility and sustainable development. The course will not follow any ideology, but will discuss various approaches. Moreover, a focus will be put on the stakeholder theory – the role of employees, consumers and society in a globalized World.
FIN101
Course Syllabus: FIN101 Financial Accounting
Dalyko anotacija
Dalyko turinys apima ekonominių įvykių identifikavimą, analizę, registravimo apskaitoje metodikas, apskaitos procesą, finansinių ataskaitų rinkinių parengimą. Finansinės apskaitos žinios yra būtinos visiems įmonių vadybininkams, ekonomistams, analitikams, vadovams, kurie naudoja finansinės apskaitos informaciją įvairiems sprendimams priimti. Finansinės apskaitos kursas pradedamas nuo svarbiausių apskaitos terminų analizės, sampratos, finansinių ataskaitų esmės. Vėliau detaliai supažindinama su trumpalaikio ir ilgalaikio įmonės turto, savininkų nuosavybės ir įsipareigojimų apskaitos metodais. Kurso pabaigoje yra analizuojami finansinių ataskaitų rinkiniai.
Dalyko tikslas
Pagrindinis finansinės apskaitos dalyko tikslas – suteikti profesines žinias visiems, kurie naudoja finansinių ataskaitų rinkinių informaciją: suprasti finansinės apskaitos sąvokas, suprasti apskaitos procesą, mokėti analizuoti finansinę informaciją, išmokti identifikuoti ekonominius įvykius ir parengti finansinių ataskaitų rinkinius. Išaiškinama kaip nustatyti įmonėje atliekamų ūkinių operacijų įtaką jos finansinei būklei ir apskaičiuoti veiklos rezultatus.
Dalyko studijų siekiniai
• Gebėti įvardinti esminius buhalterinės apskaitos bruožus ir pagrindinius finansinės apskaitos tikslus bei juos įgyvendinti. • Suvokti apskaitos procesą ir jo organizavimą. • Gebėti apskaityti pajamas, sąnaudas, ilgalaikį turtą, trumpalaikį turtą, nuosavą kapitalą ir įsipareigojimus. Nustatyti grynųjų pardavimų ir pirkimų koregavimo veiksnius. Gebėti atskirti pobalansinius įvykius ir juos atspindėti finansinių ataskaitų rinkiniuose. • Gebėti parinkti įmonės apskaitos politiką, atskiriant tris aspektus: organizacinį, techninį ir metodinį. • Gebėti sudaryti finansinių ataskaitų rinkinius ir įgyti praktinių kasdieninio apskaitos tvarkymo ir organizavimo įmonėje žinių.
MNG241
3
Course Syllabus: MNG241 Logical Argumentation
Those who complete a basic course in logical argumentation will have the skills needed to construct convincing arguments and to judge and evaluate the arguments of others. These are critical skills which enable clear, meaningful, and effective communication. Logic encourages clarity and rationality of thought, which is a valuable tool not only for academic accomplishment, but also for real world applications. In addition to covering how to make logical arguments, this course will cover how to recognize widespread logical fallacies. The difference between inductive and deductive logic will be addressed, which are essential for understanding academic research.
Aims and Objectives
• Communicate effectively, which may include various academic, professional, or civic situations; • Construct valid/strong arguments; • Provide a solid basis for the Bachelor thesis writing process.
Learning Outcomes
Students will be able to:
MNG103
Course Syllabus: MNG103 Marketing Principles
To provide students the fundamental knowledge of current marketing theory and to put backgrounds for market oriented thinking, both strategically as well as tactically. It also aims to train skills in analysing business situations, written and oral presentations. the course is that students will be able to analyze various business situations.
FIN114
Course Syllabus: FIN114 Principles of Finance
Annotation
This is an introductory course in finance. Course objective is to provide students with the basic knowledge in finance and to form the background for the further related studies. Course presents students with an overview of financial concepts, terminology, and principles, introduces to the financial management methods applicable to the personal and business practices (including SMEs and companies). Course covers basic financial theories, and their relevance to the financial management and investments. Introduction to finance course combines theory with practical examples, using case discussions and simulations.
Aim of the course
The course objective is to introduce students to the main elements, methods and principles of finance. It will provide basic knowledge and skills applicable to personal and managerial finance. Course starts with the general overview of finance, introduces to financial concepts, instruments, and techniques used in financial decision making. The first part of the course focuses on basic financial data, financial statements, cash flow, also main financial concepts as time value of money, risk and return, interest rates. The second part of the course deals with financial management.
FUN107
Course Syllabus: FUN107 Statistical Data Analysis
This is an introductory course of statistical data analysis, designed for the students of the Economics and Politics program. The material covered in the course includes methods of data collection, analysis, presentation of results as well as the use of statistical data analysis software, SPSS®. The course encompasses methods of descriptive statistics, statistical estimates, data comparison hypothesis testing, correlation as well as regression analysis. During the laboratory sessions students will learn to use the statistical data analysis software, SPSS®, types of data, user tools, as well as procedures for data analysis and presentation. Statistical methods and SPSS® software will be applied to the analysis of concrete economic and political data.
The goal of the course is to provide students with the theoretical knowledge and practical skills necessary for the analysis of economic and political data. At the end of the course the students should be able to identify and apply the key methods of data analysis, carry out the analysis using specialized software, and to interpret the results.
MNG165
Course Syllabus: MNG165 Business Research Methods
The ability to formulate the right questions and choose the most efficient tools for seeking answers, as well as to intelligently interpret the information gathered and presented by others, is indispensable for those who want to succeed in today’s highly complex business environment. This course will equip students with both the understanding of principles that guide quality research and the tools needed to implement those principles in formulating a research project, selecting appropriate methods, collecting and analyzing data, and presenting their findings. We will focus on the practical application of the concepts and methods discussed in the course by conducting students’ own research projects and critically analyzing the research of others.
Course Aims
The main goal of this course is to impart knowledge and skills necessary for conducting and evaluating business research. The course will begin with the introduction to the fundamental principles that underlie approaches to research and the practical implications of these principles, including formulation of research questions, concepts of validity and reliability, and issues of research ethics. We will then proceed to unpack the main qualitative and quantitative methods used in business research. Conducting their own research projects will help develop students’ practical research skills, and analysis of published research and other students’ research projects will sharpen their ability to critically evaluate the information coming from research conducted by others. Presentation of their own research findings and discussion of others’ research will also serve to refine the students’ presentation and communication skills. Students who have successfully completed the course and all its assignments will be able to define the research question, formulate the research design, choose the appropriate methods for data collection and analysis, present and apply their findings, and critically evaluate other researchers’ output. Finally, the skills and knowledge gained in this course will also be employable during the preparation of BA theses.
MNG108
Course Syllabus: MNG108 International Business
The course aims to introduce students to the main concepts of international business. In the new millennium, the drive of most businesses is to “go global.” The trade and investment barriers have been easing and we are witnessing the emerging of more companies into international markets. However, with such expansion, there are opportunities as well as challenges that students of international studies need to understand. In this course, students will familiarize themselves with various controllable and uncontrollable business environments and will develop an understanding of managing international businesses in such environments. Furthermore, students through various cultural dimensions will be able to understand the multicultural aspects of international businesses as well as the ethical responsibilities of international firms.
MNG144
15
Course annotation
It is a practical course which is designated for practical application of knowledge and skills that were acquired during the studies. The major focus in the course is on practical managerial and business aspects as well as solving a real business problem that are usually not evident to students because of the lack of practical experience in business.
During the internship students work in selected company. There are two ways of finding a company for an internship:
While working in a company student gets knowledge on technology processes in the company, the problems appearing in the company. Therefore they collect general information on a company, define the area for improvement in a company and implement solutions. Students submit internship project report to Study department on appointed time and present (defend) it in class on appointed time.
Overall volume of internship is 15 credits (405 academic hours). Out of them:
Objectives of the course
Internship of Business Management and Analytics is intended for familiarisation with practical management aspects. Goals of the internship:
MNG154
Course Syllabus: MNG154 E-Commerce
This course provides a balanced analysis of e-commerce theory and business strategies. The first half of the course focuses on e-commerce models and their applicability in practice. Second half of the course aims to investigate how businesses are using e-commerce tools to achieve success. Mainly HBR articles and case studies will be used as reading materials. Students will be encouraged to apply newly developed skills to develop individual or team projects.
The course is intended to provide knowledge for students to discuss critical issues that determine the success of e-commerce projects. Students will be able to identify different e-commerce models and apply them in practice. E-marketing and its effect on customers will be also touched during this class. Therefore by the end of the course students will be able to come up with ideas and initiatives to better plan, develop, manage and operate effective and efficient e-businesses.
MNG107
Course Syllabus: MNG107 Organizational Behavior
Organizational Behavior is the multidisciplinary field that seeks knowledge of behavior in organizational settings by systematically studying individual, group, and organizational processes. Organizational Behavior has four essential characteristics: (1) the use of the scientific method that informs research; (2) a focus on three levels of analysis; (3) a multidisciplinary perspective that borrows from psychology, sociology, and quality management; and (4) an orientation toward improving organizational effectiveness and the quality of life at work. The dynamic nature of organizations and significant environmental forces have given rise to rapidly developing topics that promise to ensure that OB will continue to be an interesting field of study.
Course Objectives
The module aims to introduce students to the major organizational concepts and be ready to systematically evaluate and solve problems related to organizational behavior.
MNG120
Final Bachelor Thesis (FBT) is independently prepared thesis which summarises the knowledge, abilities, and skills acquired in the course of studies and serve as substantiation of the management and business administration qualification awarded. In terms of content and analysis methods, FBT unite, both directly and indirectly, the subject matters of different academic subjects into a totality.
Student should pursue internship and write FBT on the same company. Exceptions are allowed in the following cases:
Acute problem of a company should be analysed in FBT.
FBT is prepared during the eighth semester of studies and grant 15 ECTS credits. Thesis may be prepared in Lithuanian or English.
ECO101
Course Syllabus: ECO101 Microeconomics
This course provides an introduction to analysis of economic behavior. The ability to predict market outcomes is indispensable not only for a sound business strategy but also for a meaningful public policy. The main focus of the course is on optimal decision making, understanding determinants of demand and supply, market equilibrium, strategic behavior, and welfare analysis. Introduction to choice under uncertainty and the general equilibrium analysis is also covered.
The course should teach an analytical approach to the functioning of the market mechanism, economic behavior of market participants, market environment impact on competition, and business strategies. Students should acquire the skills and the ability to apply microeconomic analysis and optimization methods to a large variety of economic problems.
ECO102
Course Syllabus: ECO102 Macroeconomics
This course is the basic macroeconomics course. During it main topics of macroeconomics will be covered. In lectures and seminars students will learn about economic indicators, goods, financial and labour markets, aggregate demand and supply, economic growth, open economy and exchange rate mechanisms, financial and monetary policy. Students in the course not only will learn Macroeconomic concepts and analyze theoretical Macroeconomic models but also will try to solve practical macroeconomics problems in Lithuania and EU.
This is a course in intermediate macroeconomics, designated for students with knowledge in basic economics. Its objective is to present theoretical knowledge and practical skills required for studying the overall economic structure of a country. Students will know how to analyze the most important macroeconomic phenomena, and the impact of governmental macroeconomic policies on participants in the economy. This course trains skills in comprehension and analysis of macroeconomics policies.
FUN101
Course Syllabus: FUN101 Mathematical Analysis
The course covers topics on limit, differential, and integral calculus as the basis for modelling of various phenomena in economics, management, and engineering.
Aims
This course aims to develop skills for mathematical modeling of basic economical, managerial, and engineering problems.
FUN118
Course Syllabus: FUN118 Quantitative Decision Making
Summary
This is a practical course dealing with the mathematical models supporting decision making in various fields of social sciences and practical environment, i.e. management, economics, and politics. In particular, what-if analysis, forecasting, optimization, multi-criteria decision making and data analysis are dealt in the course. Computer spreadsheets are used all over the course.
Objectives
Objectives of the course include:
MNG101
Course Syllabus: MNG101 Principles of Economics, Business and Management
This is an introductory course of basic micro- and macroeconomic concepts, as well as of fundamentals of management theory. Topics include supply and demand theories, market structures/ factors, the determinants of business strategy and various aspects business organization. The course will have a focus on international economics and global business behavior. It will stress on preparing students for a successful career, using economic and business concepts in a market oriented society. It shall also serve as a foundation upon which students can build advanced studies in economics.
The objective of Principles of Economics for Business and Management syllabus is to provide students with a basic understanding of how the economy as a whole works. The participants shall be exposed to basic economic concepts, in order to gain a framework for viewing and interpreting the economic and business world around them. This course acts as prerequisite for the Microeconomic and Macroeconomic courses.
HUM108
Course Syllabus: HUM108 Academic Writing and Presentation Skills
Akademiniai darbai ir darbų pristatymas priklauso mokslo darbų sričiai, todėl turi atitikti bendruosius tokio tipo darbų reikalavimus tiek struktūros, pristatymo ir įforminimo, tiek turinio atžvilgiu. Kokybiški akademiniai darbai rašomi ir pristatomi moksliniu stiliumi, taisyklinga, aiškia ir tikslia lietuvių kalba. Akademinio rašymo ir prezentacijų kurse aptariama akademinių darbų struktūra (įvadas, dėstomoji dalis, išvados), mokslinio teksto struktūra. Studentai mokosi analizuoti mokslinį tekstą ir pristatymus, juos redaguoti ir tikslinti, įsisąmonina normas, ir mokosi kurti savo individualų mokslinį tekstą, juos įforminti pagal bendruosius darbų reikalavimus, įvertinti teksto kokybę ir išsakyti ir pagrįsti savo nuomonę. Aptariamos mokslinio stiliaus stilistinės ypatybės: abstraktumas, tikslumas, objektyvumas, logiškumas, jų lingvistiniai požymiai ir raiška tekste ir žodinėje prezentacijoje.
Darbo tikslas
Kurso tikslas – įgyti žinių apie akademinių darbų struktūrą, svarbiausias mokslinio stiliaus ir rašymo ypatybes, specifines mokslinio stiliaus raiškos priemones ir tų darbų įforminimą, žodinį pateikimą, tobulinti įgūdžius kuriant individualų mokslinį tekstą, jį tinkamai įforminti ir pristatyti.
HUM164
To reach excellence as a student and as a (future) leader, it is not only necessary to develop hard skills, but also to master soft skills through which we can develop and improve ourselves, and our relationships with others and that are valued by and sought of by the employers. Taking on an explicit psychological perspective, this course will provide students with the necessary theoretical knowhow and practical tools that should enable them to both understand and apply pathways to (inter)personal, and intellectual success and to emotional flourishing. Topics that will be covered are: “self and personality”, “self-efficacy and motivation”, “creativity”, “critical thinking”, “self-management” and “self-branding”. At the end of this course students are expected to have become acquainted with and have mastered a range of soft skills that are quintessential for personal and career development.
HUM132
This course introduces the consecutive evolvement of art processes, and their analysis, based on contemporary methodology in studies on art, aesthetics, and the philosophy of art.
Analysis of a work of art. The goals of this part for students are to learn to analyse a work of art, and reveal the premises and structure of its creation; and determine its meaning and lasting value. The following will be the major topics of discussion: Contents and form, light and colour, composition, style, beauty and truth, rebirth and reality, will and spontaneity of the artist, and the relationship of art with myth, religion, and civilisation. Evolvement of art. Making use of analysis methodology, the evolvement of art, where European art is compared to Eastern art, ranging from primitive to contemporary, is introduced. Creativity. Creations in painting and sculpture. Accented are the realistic–abstract and semblance–realistic projections in art. Training in creativity of which one purpose is communication will assist a more intensive integration into cultural sphere of the information technology era.
Concepts of art and the culture. Sociogenesis of the concepts of the culture and civilization. The nature of culture: sociological and humanitarian approaches.The theories of reflection: neomarxism, unctionalism, Weber. Social change and culture: Inglehart. Phenomenological approach to the culture. Neo-structuralism. Critical theory.
Aims and objectives
Recognition of creative acts – one purpose for such is communication – will assist a more intensive integration into cultural sphere of the information technology era.
After completing this course, students will be able to:
MNG169
The course presents the impact of the knowledge-based environment on the management process through its fundamental functions of leading and controlling in a new era organization. At the turn of the 21st century, organizations are facing the internet revolution, which imposes on top management new and different conceptual requirements. In the age of the knowledge-based economy, the process of management is undergoing radical changes in all dimensions of basic management functions. Learning organizations build their sustainable competitive advantages on knowledge and intellectual capital, which also represents the only economic source of the modern organization.
The purpose of the course is to:
MNG232
Business Consulting Project (BCP) is a multidisciplinary subject that gives an opportunity to apply and further develop classroom skills and tools learned at university in a real world setting. In addition, students have the opportunity to develop basic personal, social, methodological skills. The project consists of a market analysis with primary and secondary research and the development of clear and realizable measures, suggestions and concepts. The team plans and conducts primary research, collects and analyses data and draws appropriate conclusions. The dynamic nature of organizations and significant environmental forces have given rise to rapidly developing topics that promise to ensure that BCP will continue to be a useful subject study.
The module aims to introduce students to the major business consulting concepts and be ready to systematically evaluate and solve problems related to business consulting projects.
“By studying marketing and management, you will gain not only theoretical and practical knowledge of organizations and their HR, process, and financial management, but also a comprehensive understanding of how different marketing tools can be applied to demonstrate the uniqueness of products, services, and brands.”
Monika Mačiulienė
Director of Business Management and Marketing Programme
Tuition fee
Number of credits
210
Semester fee for EU students
2480 €
Semester tuition fee for non EU students
2600 €
Funding
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Simona Andriukevičiūtė, Portugal
When I first arrived at Kedge Business School, I was amazed by the innovative and entertaining study environment, the huge university yard, plenty of student organizations and extracurricular activities, and the competent foreign faculty. Each semester in exchange is like a newly experienced first course!
All feedback
Karolis Stramkauskas, France
International exchange programs are one of the most important experiences that students should not miss. I was selected for a bilateral exchange in Colorado, USA, and had a great opportunity to expand my knowledge and cultural diversity.
Simona Rybakovaitė, Australia
The exchange program in Australia is the best thing that has ever happened in my life: I have met a lot of different people with whom I have been in very close contact so far, I have seen the amazing nature, cities, and culture of Australia. I’ve attended memorable parties and festivals!
Ugnė Kerševičiūtė, South Korea
Living far away from your surroundings can make a huge difference as you often have to step out of your comfort zone, for example, people in Seoul are quite shy, very few of them speak English, so I started learning Korean. During my studies, I met people from different countries, travelled to the surrounding countries of Southeast Asia, started to become more self-confident and no longer afraid of challenges.
After graduation, you will be able to:
Explain the influence of internal and external environment on business organizations. Collect, analyze, and interpret data needed to solve business problems.
Explain
Predict digital marketing trends, develop a digital marketing strategy and marketing communication plan.
Predict
Improve, plan, organize and evaluate the management and marketing activities of organizations. Identify, analyze and evaluate business opportunities for new start-ups and existing companies in national and international markets.
Improve
Apply knowledge of management, marketing, organizational behavior, economics, finance and ethical principles in business practice. Communicate and work effectively in intercultural and interdisciplinary teams.
Apply
Develop self-learning skills necessary to continue studies at a higher level of studies and professional activities.
Develop
General admission : ?
Admission is underway
:
Additional admision :
2021-07-20 – 2021-08-10
Augustinas Dikša
Business Management and Marketig
*protected email*
Other undergraduate programmes
Program aims to let you see the world of business from all angles – communication, marketing, social responsibility, and international economics.
This forward-looking program is meant for 21st century management professionals who want to be at the forefront of the constantly-evolving field of industrial technology.
Students of the programme learn to understand and analyse economic processes at all levels – from user behavior to global economic trends.
This program equips future financial experts with skills that will respond to technological changes and global market trends.
This programme erases the traditional boundaries between the disparate fields of economics, political science, and business.
Corporate Governance and Business Law (MNG240)
International Economics and Trade (ECO121)
Business Ethics and Sustainability (MNG239)
Marketing Principles (MNG103)
Principles of Finance (FIN114)
International Negotiations (MNG173)
International Business Communication (MNG140)
International Marketing (MNG124)
Statistical Data Analysis (FUN107, TVK, ITV, VVA)
Internship (MNG155)
Microeconomics (ECO101, IBC)
Macroeconomics (ECO102, TVK)
Bachelor Thesis (MNG157)
Business Research Methods (MNG165)
International Business (MNG108)
E-Commerce (MNG154)
Organizational Behavior (MNG107)
Mathematical Analysis (FUN101, EN)
Quantitative Decision Making (FUN118, EN)
Academic Writing and Presentation Skills (HUM108, EN)
Strategic Management (MNG109)
Financial Accounting (FIN101, EN)
Principles of Economics, Business and Management (MNG101)
Technical Graphics (FUN134)
Computer Programming (IT103)
Macroeconomics (ECO102, E, EP, ITV)
Technology Project (MNG211)
Internship (MNG213)
Microeconomics (ECO101, F, EP, ITM)
Foundations of Manufacturing Technology (FUN126)
Physics (FUN131)
Data Management (FUN119, EN)
Bachelor Thesis (MNG214)
Entrepreneurship (MNG110)
Operations Management (MNG152)
Innovation Management (MNG162)
Managerial Accounting (FIN103, EN)
Total Quality Management (MNG164)
Project Management (MNG163)
Principles of Finance (FIN114, EN)
Public Finance (FIN104)
Statistical Data Analysis (FUN107, E, EP, F)
Internship (ECO124)
Political Economy (POL138)
Managerial Economics (ECO107)
Mathematical Methods in Economics (FUN105, LT)
Mathematical Analysis (FUN101, LT)
Intermediate Macroeconomics (ECO129)
Quantitative Decision Making (FUN118, LT)
Welfare Economics (ECO122)
Financial Markets and Institutions (FIN105)
History of Economic Theories (ECO103)
Economic Forecasting (ECO108)
Econometrics (ECO105)
Finite Mathematics (FUN103, LT)
Bachelor Thesis (ECO116)
Academic Writing and Presentation Skills (HUM108, LT)
Financial and Business Ethics (MNG237)
Finite Mathematics (FUN103, EN)
Internship (FIN119)
Microeconomics (ECO101, E, BMM)
Macroeconomics (ECO102)
Corporate Finance (FIN117)
Advanced Financial Accounting (FIN118)
Bachelor Thesis (FIN120)
Personal Finance (FIN115)
Investment Management (FIN107)
Financial Management (FIN102)
Mathematical Methods in Economics (FUN105, EN)
International Relations (POL104)
Internship (POL116)
History of Political Ideas (POL137)
Introduction to politics (POL101)
Comparative Politics (POL103)
Finite Mathematics (FUN122)
Bachelor Thesis (POL117)
Social Research Methods (FUN108)
Customer Relationship Management (MNG244)
Neuromarketing (MNG238)
Financial Accounting (FIN101, LT)
Internship (MNG144)
Bachelor Thesis (MNG120)