Business Management and Marketing

This programme will introduce you to business world from various angles. It will provide you with a strong basis of management, will help develop analytical skills and solve real-world problems that many companies face. The programme specializes in marketing, thus, you will have the necessary tools for starting your own business, as well as a career in local or international company.

After graduation you will be able to answer these questions:

What are the trends in consumer behavior in this industry? How to increase user value? How to measure the impact of a marketing campaign on sales results? How to motivate teams?

Multinational companies, corporations, service centers

How to optimize processes? How to create a responsive website?

Goverment institutions

How to reduce customer acquisition costs? How do I increase my conversion rate? How to use social media for marketing purposes?

Businesses, start-ups

How to create a sustainable business model? What keywords to use in content marketing? What digital marketing tools to choose? What is the best way to increase website traffic?

Organizations from culture to environmental protection

ISM alumni work at these national and international companies

Executives of the largest international companies operating in Lithuania say ISM University provides highest quality education.

2019 Quarterly Lithuanian Investor Confidence Index Survey

Photo of conference

Study tour to world’s biggest technology conference – WEBSUMMIT!

During the visit:

Participate in the largest technology conference WEBSUMMIT in Portugal

Network with executives of global companies

Expand knowledge in technology, innovation and digital marketing

Get acquainted with TOP Portuguese startups

Visits will be arranged if the pandemic situation allows.

Interested in the programme?Enrol now!

General information


3 years + bachelor thesis

Study language


Bachelor of Business Management

Additional opportunity – double degree at the leading business schools

Study form

Spend part of the course in Lithuania and in Norway or France

Partner universities


on average higher salary compared to graduates of other LT universities

Data: Lithuanian Government Strategic analysis center, graduates of  economy, finance and management, 2017

1800 €

average salary after tax 2-3 years after graduation

Survey of ISM graduates 2019


graduates would recommend studies at ISM to friends or family


graduates are employed in their study field


lecturers from abroad

Every 3rd

owns a business


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Martin Aubel

Ieva Bieliūnaitė
Founder and Marketing Strategist at Marketing POINT LT

Jonathan Boyd
Assoc. Prof. Dr.
University of St. Andrews

Aurimas Girčys
Founder and CEO at APG MEDIA

Maik Huettinger

Yannick Joye
Senior Researcher

Rūta Klimaitienė

Vincentas Vobolevičius
Associate Professor

Financial help

Get the world-class education you deserve

Exchange and double degree programmes at over 100 universities, one-third of which have at least one of prestigious business university accreditations (AACSB, EQUIS, or AMBA)

Simona Andriukevičiūtė, Portugal

When I first arrived at Kedge Business School, I was amazed by the innovative and entertaining study environment, the huge university yard, plenty of student organizations and extracurricular activities, and the competent foreign faculty. Each semester in exchange is like a newly experienced first course!

After graduation, you will be able to:

Explain the influence of internal and external environment on business organizations. Collect, analyze, and interpret data needed to solve business problems.


Predict digital marketing trends, develop a digital marketing strategy and marketing communication plan.


Improve, plan, organize and evaluate the management and marketing activities of organizations. Identify, analyze and evaluate business opportunities for new start-ups and existing companies in national and international markets.


Apply knowledge of management, marketing, organizational behavior, economics, finance and ethical principles in business practice. Communicate and work effectively in intercultural and interdisciplinary teams.


Develop self-learning skills necessary to continue studies at a higher level of studies and professional activities.


Other undergraduate programmes