Business Management and Marketing

Effective management of global supply chain is one of the most important competitive advantage in every organisation. In this course, students will get a knowledge about possibilities to enhance relationship between supplier and customers. by getting lowest cost as possible.

The operations, contracts, finances, and marketing practices businesses depends on all need to be well thought out as well as fully compliant with business law regulations. These regulations are varied and complex, and different laws may apply to businesses depending on its structure.

The module analyses both traditional business models (product-to-cash) and the new models and value creation principles emerging in the networked world. To deliver a clear and transparent understanding of the marketing process, the core themes of the module correspond to the neoclassical marketing planning stages. Initially, students are given strong fundamentals of market analysis; they learn to use market information creatively

The course aims to introduce students to the main concepts of law, ethics, corporate social responsibility and sustainable development. The course will not follow any ideology, but will discuss various approaches. Moreover, a focus will be put on the stakeholder theory – the role of employees, consumers and society in a globalized World.

Dalyko anotacija

Dalyko turinys apima ekonominių įvykių identifikavimą, analizę, registravimo apskaitoje metodikas, apskaitos procesą, finansinių ataskaitų rinkinių parengimą. Finansinės apskaitos žinios yra būtinos visiems įmonių vadybininkams, ekonomistams, analitikams, vadovams, kurie naudoja finansinės apskaitos informaciją įvairiems sprendimams priimti. Finansinės apskaitos kursas pradedamas nuo svarbiausių apskaitos terminų analizės, sampratos, finansinių ataskaitų esmės. Vėliau detaliai supažindinama su trumpalaikio ir ilgalaikio įmonės turto, savininkų nuosavybės ir įsipareigojimų apskaitos metodais. Kurso pabaigoje yra analizuojami finansinių ataskaitų rinkiniai.

Dalyko tikslas

Pagrindinis finansinės apskaitos dalyko tikslas – suteikti profesines žinias visiems, kurie naudoja finansinių ataskaitų rinkinių informaciją: suprasti finansinės apskaitos sąvokas, suprasti apskaitos procesą, mokėti analizuoti finansinę informaciją, išmokti identifikuoti ekonominius įvykius ir parengti finansinių ataskaitų rinkinius. Išaiškinama kaip nustatyti įmonėje atliekamų ūkinių operacijų įtaką jos finansinei būklei ir apskaičiuoti veiklos rezultatus.

Dalyko studijų siekiniai

• Gebėti įvardinti esminius buhalterinės apskaitos bruožus ir  pagrindinius finansinės apskaitos tikslus bei juos įgyvendinti.
• Suvokti apskaitos procesą ir jo organizavimą.
• Gebėti apskaityti pajamas, sąnaudas, ilgalaikį turtą, trumpalaikį turtą, nuosavą kapitalą ir įsipareigojimus. Nustatyti grynųjų pardavimų ir pirkimų koregavimo veiksnius. Gebėti atskirti pobalansinius įvykius ir juos atspindėti finansinių ataskaitų rinkiniuose.
• Gebėti parinkti įmonės apskaitos politiką, atskiriant tris aspektus: organizacinį, techninį ir metodinį.
• Gebėti sudaryti finansinių ataskaitų rinkinius ir įgyti praktinių kasdieninio apskaitos tvarkymo ir organizavimo įmonėje žinių.

Course Description

Those who complete a basic course in logical argumentation will have the skills needed to construct convincing arguments and to judge and evaluate the arguments of others. These are critical skills which enable clear, meaningful, and effective communication. Logic encourages clarity and rationality of thought, which is a valuable tool not only for academic accomplishment, but also for real world applications. In addition to covering how to make logical arguments, this course will cover how to recognize widespread logical fallacies. The difference between inductive and deductive logic will be addressed, which are essential for understanding academic research.

Aims and Objectives

• Communicate effectively, which may include various academic, professional, or civic situations;
• Construct valid/strong arguments;
• Provide a solid basis for the Bachelor thesis writing process.

Learning Outcomes

Students will be able to:

• Identify basic principles of rhetoric and develop an understanding of written texts as arguments generated for particular purposes, audiences, and rhetorical contexts;
• Construct and analyse deductive and inductive type arguments;
• Identify and avoid the use of logical fallacies;
• Effectively refute arguments;
• Develop original arguments for a range of academic purposes.

Aims of the course

To provide students the fundamental knowledge of current marketing theory and to put backgrounds for market oriented thinking, both strategically as well as tactically. It also aims to train skills in analysing business situations, written and oral presentations. the course is that students will be able to analyze various business situations.

Learning outcomes

• To name major marketing concepts, analyse marketing evolution and its current role in business.
• To analyze and research micro and macro environments, by determining the major marketing threats and opportunities for acting of new business establishment or product.
• To identify market opportunities and propose products or services that meet consumer expectations to the market.
• To name the major segmentation criteria, to identify market segment on the basis of custom segmentation principles, to select target market and the most appropriate market coverage method.
• To adapt marketing mix elements for target market having regard to micro and macro environment, product life cycle and company’s resources.
• To draw basic annual marketing budgets.
• To work in a team, to present work results in written or oral form, to argue decisions.

Annotation

This is an introductory course in finance. Course objective is to provide students with the basic knowledge in finance and to form the background for the further related studies. Course presents students with an overview of financial concepts, terminology, and principles, introduces to the financial management methods applicable to the personal and business practices (including SMEs and companies). Course covers basic financial theories, and their relevance to the financial management and investments. Introduction to finance course combines theory with practical examples, using case discussions and simulations.

Aim of the course

The course objective is to introduce students to the main elements, methods and principles of finance. It will provide basic knowledge and skills applicable to personal and managerial finance. Course starts with the general overview of finance, introduces to financial concepts, instruments, and techniques used in financial decision making. The first part of the course focuses on basic financial data, financial statements, cash flow, also main financial concepts as time value of money, risk and return, interest rates. The second part of the course deals with financial management.

Learning outcomes

• Explain financial system elements and their activities and functions via systemic approach.
• Explain and analyse saving and investing, financial assets, interest rate concepts and their importance in financial market.
• Analyze financial markets and their environment.
• Analyze financial planning process elements in household finance: personal financial life cycle, financial statements and ratios.
• Apply concepts of time value of money to solve various problems.
• Analyze goals of the firm and role of the financial manager in financial decision making.
• Prepare and explain financial statements: Balance sheet, Income statement, Cash flow statement. Evaluate proforma financial statements and budgets.
• Understand and evaluate relationships among financial decisions. Understand difference between short and long financing decisions.
• Work in teams, present work results in writing and oral presentation.

Course description

This is an introductory course of statistical data analysis, designed for the students of the Economics and Politics program. The material covered in the course includes methods of data collection, analysis, presentation of results as well as the use of statistical data analysis software, SPSS^®. The course encompasses methods of descriptive statistics, statistical estimates, data comparison hypothesis testing, correlation as well as regression analysis. During the laboratory sessions students will learn to use the statistical data analysis software, SPSS^®, types of data, user tools, as well as procedures for data analysis and presentation. Statistical methods and SPSS^® software will be applied to the analysis of concrete economic and political data.

Course aim

The goal of the course is to provide students with the theoretical knowledge and practical skills necessary for the analysis of economic and political data.  At the end of the course the students should be able to identify and apply the key methods of data analysis, carry out the analysis using specialized software, and to interpret the results.

Learning outcomes

• To understand the basic terminology used in statistics.
• To understand the basic principles of descriptive statistics.
• To understand the basic concepts of probability.
• To understand the basic principles of inferential statistics.
• To be able to utilize the correct statistical test based on sample, and hypothesis.
• To understand the difference between parametric and nonparametric tests.
• To be able to apply basic descriptive statistics to an available data base.
• To be able to apply the appropriate basic inferential statistics to the decision making process.
• To be able to make generalizations about a population based on a sample from that population.
• To be able to apply statistical techniques to evaluate basic business hypothesis.

Annotation

The ability to formulate the right questions and choose the most efficient tools for seeking answers, as well as to intelligently interpret the information gathered and presented by others, is indispensable for those who want to succeed in today’s highly complex business environment. This course will equip students with both the understanding of principles that guide quality research and the tools needed to implement those principles in formulating a research project, selecting appropriate methods, collecting and analyzing data, and presenting their findings. We will focus on the practical application of the concepts and methods discussed in the course by conducting students’ own research projects and critically analyzing the research of others.

Course Aims

The main goal of this course is to impart knowledge and skills necessary for conducting and evaluating business research. The course will begin with the introduction to the fundamental principles that underlie approaches to research and the practical implications of these principles, including formulation of research questions, concepts of validity and reliability, and issues of research ethics. We will then proceed to unpack the main qualitative and quantitative methods used in business research. Conducting their own research projects will help develop students’ practical research skills, and analysis of published research and other students’ research projects will sharpen their ability to critically evaluate the information coming from research conducted by others. Presentation of their own research findings and discussion of others’ research will also serve to refine the students’ presentation and communication skills. Students who have successfully completed the course and all its assignments will be able to define the research question, formulate the research design, choose the appropriate methods for data collection and analysis, present and apply their findings, and critically evaluate other researchers’ output. Finally, the skills and knowledge gained in this course will also be employable during the preparation of BA theses.

Learning outcomes

• To understand the purpose of research.
• To identify and understand potential ethical, empirical and analytical problems plaguing the research process and ways to overcome them.
• To identify a business problem/ need, translate it into a research question, and design an appropriate way to answer it.
• To formulate testable hypotheses and choose the most appropriate tools for testing them.
• To identify and understand the main qualitative and quantitative methods of business research, their advantages and disadvantages and appropriate application areas.
• To understand and be able to design an experiment as a research method.
• To develop skills in choosing suitable case studies, sampling, measurement, questionnaire design, conducting interviews and surveys, leading focus groups.
• To develop skills of quantitative data analysis and interpretation of its results.
• To communicate research findings and their implications in a clear and well organized way, both orally and in writing.
• To critically evaluate the quality of other people’s research findings and the process used to obtain them.

Course Description

Entrepreneurship by Design provides a framework whereby students working in small and agile teams will (1) learn a repeatable process to successfully start a company; (2) acquire and apply skills in ideation, creativity, problem identification, and design methods, to learn to create, deliver and capture value in a startup venture context; (3) learn to successfully motivate resources such as team members, funders, advisors, and mentors; and (4) make measurable progress in taking an idea toward a real business. The course will provide students with a set of resources that will help them launch a new business venture. Where appropriate, the course will include discussions of ethics in entrepreneurship. The skills learned can be applied in a startup or in working for a company.

Aims of the course

The course aims to emulate the process of building a startup using modern startup tools and design methods. The course aims to provide students with the opportunity to identify a real, meaningful problem. The course aims to provide students with an opportunity to develop a plausible solution. The course aims to give students the opportunity to engage real prospective users and customers with their own proposed solution.  Finally, the course aims to teach the students to present their new venture idea in the form of a compelling startup funding presentation.

Learning outcomes

• To understand the theory and practice of entrepreneurship.
• To understand and develop an entrepreneurial mind set.
• To apply a repeatable process to create a valid business idea.
• To present a business model and startup venture opportunity in a compelling way.

Course aim

The course aims to introduce students to the main concepts of international business. In the new millennium, the drive of most businesses is to “go global.”  The trade and investment barriers have been easing and we are witnessing the emerging of more companies into international markets. However, with such expansion, there are opportunities as well as challenges that students of international studies need to understand.  In this course, students will familiarize themselves with various controllable and uncontrollable business environments and will develop an understanding of managing international businesses in such environments. Furthermore, students through various cultural dimensions will be able to understand the multicultural aspects of international businesses as well as the ethical responsibilities of international firms.

Learning outcomes

• Identify dynamics and direction of international trade and foreign direct investment
• Compare and contrast various trade theories that explain the benefit and challenges of international trade and foreign direct investment
• Examine the role of International organizations and institutions that affect international business operations
• Explain multicultural aspects of international business and the cultural dimensions that indicate the cultural behavior of international business organizations
• Identify objectives of international business assignments and explain the role of expatriates in today’s global business environment
• Examine the ethical and social responsibilities of multinational firms in foreign business operations

Course annotation

It is a practical course which is designated for practical application of knowledge and skills that were acquired during the studies. The major focus in the course is on practical managerial and business aspects as well as solving a real business problem that are usually not evident to students because of the lack of practical experience in business.

During the internship students work in selected company. There are two ways of finding a company for an internship:

• Place of internship is found by a student;
• ISM Career centre supports in finding an internship place.

While working in a company student gets knowledge on technology processes in the company, the problems appearing in the company.  Therefore they collect general information on a company, define the area for improvement in a company and implement solutions. Students submit internship project report to Study department on appointed time and present (defend) it in class on appointed time.

Overall volume of internship is 15 credits (405 academic hours). Out of them:

1. 360 hours are internship in company;
2. 10 hours are in class activities;
3. 35 hours are student‘s self-study.

Objectives of the course

Internship of Business Management and Analytics is intended for familiarisation with practical management aspects. Goals of the internship:

• to increase students‘ understanding about managerial business practices;
• to consolidate specialization knowledge that was acquired during the studies;
• to provide practical skills that are necessary in solving real business management problems in company.

Learning outcomes

• To be able to implement analysis of internal company factors.
• To be able to implement strategic market analysis.
• To be able to identify problem of a business in selected functional area.
• To be able to present findings in written or oral form, be able to reason proposed decisions.
• To be able to analyse business problems using particular methods applicable for company analysis.

Course description

At the heart of marketing lies the consumer and their journey through the stages of awareness, intent, conversion and retention. In this elective course, we will learn how digital and new rules of media have transformed the interactions between businesses and consumers along this journey. The course is designed to get students to think like digital marketing professionals, to establish the habits for keeping up to date on emerging digital technologies and to provide the experience with industry-relevant assignments and exercises. Central to the hands-on orientation of the course is a client project where students will work in small groups with a company on their digital marketing efforts.

Course aim

The course aims at providing balanced and well-designed training in the principles of digital marketing. The syllabus provides a combination of theoretical knowledge and practical skills. By the end of this course, the students will be able to understand the core processes of planning, executing and measuring a digital marketing strategy by employing the major online channels.

Learning outcomes

• The student is able to explain and apply the key terms, definitions and concepts relating to digital marketing.
• The student can analyse and discuss the trends and critical issues brought on by digital technologies and how it affects business.
• The student is able to work in a team, to present work results in written or oral form, to be able to argue decisions.
• The student can understand the measures allowing to evaluate the digital marketing effectiveness.
• The student can build an actionable digital strategy that aligns with organizational goals based on consumer and market insights.

Course description

This course provides a balanced analysis of e-commerce theory and business strategies. The first half of the course focuses on e-commerce models and their applicability in practice. Second half of the course aims to investigate how businesses are using e-commerce tools to achieve success. Mainly HBR articles and case studies will be used as reading materials. Students will be encouraged to apply newly developed skills to develop individual or team projects.

Course aim

The course is intended to provide knowledge for students to discuss critical issues that determine the success of e-commerce projects. Students will be able to identify different e-commerce models and apply them in practice. E-marketing and its effect on customers will be also touched during this class. Therefore by the end of the course students will be able to come up with ideas and initiatives to better plan, develop, manage and operate effective and efficient e-businesses.

Learning outcomes

• Provide students with basic understanding of e-commerce concepts, its evolution.
• Enhance students abilities to analyze and research e-commerce cases, to identify major demand-side threats and opportunities for acting of new business establishment or product.
• Enable students to identify e-commerce opportunities.
• Enable students to start own e-commerce projects.
• Expand students understanding about the role of social marketing.
• To be able to work in a team, to present work results in written or oral form, to be able to argue decision.

Course Description

Organizational Behavior is the multidisciplinary field that seeks knowledge of behavior in organizational settings by systematically studying individual, group, and organizational processes. Organizational Behavior has four essential characteristics: (1) the use of the scientific method that informs research; (2) a focus on three levels of analysis; (3) a multidisciplinary perspective that borrows from psychology, sociology, and quality management; and (4) an orientation toward improving organizational effectiveness and the quality of life at work. The dynamic nature of organizations and significant environmental forces have given rise to rapidly developing topics that promise to ensure that OB will continue to be an interesting field of study.

Course Objectives

The module aims to introduce students to the major organizational concepts and be ready to systematically evaluate and solve problems related to organizational behavior.

Learning outcomes

• Knowledge and its application. Demonstrate and apply critical understanding of the contemporary OB knowledge.
• Research skills. Gain skills how to synthesize theoretical knowledge of OB and undertake a sustained piece of empirical research.
• Special abilities. Be able to analyze the organizational capability to perform successfully and provide recommendations for management opportunities.
• Social abilities. Adhere to the principles of professional ethics and citizenship participating in discussions on relevant academic issues. Be able to lead the team and be accountable for its performance.
• Personal abilities. Develop personal and professional abilities, critical thinking, and creativity.

Final Bachelor Thesis (FBT) is independently prepared thesis which summarises the knowledge, abilities, and skills acquired in the course of studies and serve as substantiation of the management and business administration qualification awarded. In terms of content and analysis methods, FBT unite, both directly and indirectly, the subject matters of different academic subjects into a totality.

Student should pursue internship and write FBT on the same company. Exceptions are allowed in the following cases:

1. a student pursues internship in consulting company (advertising agency, audit company, market research company, etc.), and analyses the activity of company’s clients or solves a problem on request of clients. The situation should be clearly described in FBT, reasons why internship place and company under analysis do not match should be explained;
2. a student has completed internship some time ago (not on the same semester when Bachelor thesis is written), and cannot collect data on the company of internship if the company has bankrupted, changed activity, relationships of student and company have ended. In this case other company could be used for analysis in Bachelor thesis, however, certificate that the company is aware and agrees that Bachelor thesis is written on its data should be provided.

Acute problem of a company should be analysed in FBT.

FBT is prepared during the eighth semester of studies and grant 15 ECTS credits. Thesis may be prepared in Lithuanian or English.

Learning outcomes

• To be able to define the research problem and the main goals of a Thesis in a concise way.  Be able to integrate the theoretical knowledge obtained in the bachelor studies.
• Be able to apply the knowledge to identify a business relevant problem. To be able to perform a review of academic literature, relevant to the problem-area and the main goals of a thesis.
• To be able to prepare and conduct (on an individual basis) an empirical research in order to suggest managerial solutions. Be able to present a testable hypothesis, consistent with assumptions derived from literature review.
• Be able to collect quantitative and/ or qualitative data and perform appropriate empirical analysis to solve the research problem.
• Be able to formulate, select, analyse and generalize the information relevant for managerial solutions.  Be able to demonstrate proficiency in academic writing, proper literature citation and compilation of a reference list.
• Demonstrate ability to present findings of the thesis to an academic community of peers and defend the thesis in front of a faculty panel.

Course annotation

This course provides an introduction to analysis of economic behavior. The ability to predict market outcomes is indispensable not only for a sound business strategy but also for a meaningful public policy. The main focus of the course is on optimal decision making, understanding determinants of demand and supply, market equilibrium, strategic behavior, and welfare analysis. Introduction to choice under uncertainty and the general equilibrium analysis is also covered.

Aims of the course

The course should teach an analytical approach to the functioning of the market mechanism, economic behavior of market participants, market environment impact on competition, and business strategies. Students should acquire the skills and the ability to apply microeconomic analysis and optimization methods to a large variety of economic problems.

Learning outcomes

• Understand the main theories in microeconomics.
• Analyze and model microeconomic phenomena.
• Evaluate governmental policy as it relates to microeconomics.
• Graphically model microeconomic situations.
• Relate real economic experiences to theory.
• Identify economic situations at the firm and personal level.
• Develop researching skills.

Annotation

This course is the basic macroeconomics course. During it main topics of macroeconomics will be covered. In lectures and seminars students will learn about economic indicators, goods, financial and labour markets, aggregate demand and supply, economic growth, open economy and exchange rate mechanisms, financial and monetary policy. Students in the course not only will learn Macroeconomic concepts and analyze theoretical Macroeconomic models but also will try to solve practical macroeconomics problems in Lithuania and EU.

Aim of the course

This is a course in intermediate macroeconomics, designated for students with knowledge in basic economics. Its objective is to present theoretical knowledge and practical skills required for studying the overall economic structure of a country. Students will know how to analyze the most important macroeconomic phenomena, and the impact of governmental macroeconomic policies on participants in the economy. This course trains skills in comprehension and analysis of macroeconomics policies.

Learning outcomes

• Understand the main theories in macroeconomics.
• Analyze and model macroeconomic phenomena.
• Evaluate governmental fiscal and monetary policy.
• Graphically model macroeconomic situations.
• Relate real economic experiences to theory.
• Identify economic situations at the national and global level.
• Develop researching skills.

Course description

Strategic management course focuses on the concept of strategy development and implementation by exploring the functions and nature of general management. Strategic management concepts and techniques are studied. The course serves as an opportunity to develop skills for strategic thinking and analysis, understanding of the major strategic problems of an organization, formulating business level strategies. The pedagogical approach includes lectures, computer simulation, practices, group and individual work by students. This course integrates all the knowledge acquired from various functional courses, coupled with new strategic management techniques learned, to chart the future direction of different organizations into a coherent view of organisation. As such it requires use of materials and knowledge gained during previous studies various disciplines of management.

Course aims

To provide students the fundamental knowledge of strategic management concepts and techniques; to enable students to identify key problem in complex, comprehensive situation. The major responsibility of students in this course to make objective strategic decisions and present well supported recommendations for future action while justifying them through oral and written communication.

Learning outcomes

• To develop an understanding of the elements of the Strategic Management process, research and theories.
• To be able to analyze micro and macro environments; implement an industry analysis and be able to apply strategic evaluation tools to understand how a business is operating.
• To be able to describe and to analyze the impact of economic, social, political, and cultural variables which affect a business operation.
• To learn how to apply the Strategic Management process to real life business cases and develop recommendations to help firms create and sustain competitive advantage.
• To be able to summarize the options available for the company, to defend the recommendations. Evaluate the strategic rationale for each alternative and assume the risks of an organization.
• To be able to work in a team, to present work results in written or oral form, to be able to argue decisions.

Annotation

The course covers topics on limit, differential, and integral calculus as the basis for modelling of various phenomena in economics, management, and engineering.

Aims

This course aims to develop skills for mathematical modeling of basic economical, managerial, and engineering problems.

Learning outcomes

• Ability to operate the main concepts, laws, and techniques of differential and integral calculus.
• Ability to apply these concepts, laws and techniques in economical and managerial analysis and engineering.

Summary

This is a practical course dealing with the mathematical models supporting decision making in various fields of social sciences and practical environment, i.e. management, economics, and politics. In particular, what-if analysis, forecasting, optimization, multi-criteria decision making and data analysis are dealt in the course. Computer spreadsheets are used all over the course.

Objectives

Objectives of the course include:

• to develop structural and algorithmic mindset in dealing with operational issues;
• to develop necessary skills for problem formulation, setting goals and parameters of the problem, choosing relevant model, translating it into the spreadsheet, and justifying alternative solutions of the problem;
• to develop skills of data analysis;
• to develop skills of using computer spreadsheets.

Learning outcomes

• To be able to develop a mathematical model for relevant problems in economics, finance, and business.
• To be able to select relevant methods for the analysis of mathematical models, to draw quantitatively justified conclusions and to choose the best alternative.
• To be able to analyze the mathematical model by means of the computer spreadsheet.
• To be able to analyze big arrays of data by means of the computer spreadsheet.

Course description

This is an introductory course of basic micro- and macroeconomic concepts, as well as of fundamentals of management theory. Topics include supply and demand theories, market structures/ factors, the determinants of business strategy and various aspects business organization. The course will have a focus on international economics and global business behavior. It will stress on preparing students for a successful career, using economic and business concepts in a market oriented society. It shall also serve as a foundation upon which students can build advanced studies in economics.

Course aim

The objective of Principles of Economics for Business and Management syllabus is to provide students with a basic understanding of how the economy as a whole works. The participants shall be exposed to basic economic concepts, in order to gain a framework for viewing and interpreting the economic and business world around them. This course acts as prerequisite for the Microeconomic and Macroeconomic courses.

Learning outcomes

• Define and explain how basic concepts of microeconomics (such as elasticity, scarcity or choice) can be used to explain the behaviour of individuals, household or firms.
• Represent supply and demand, in graphical form, including the downward/upward slope of the curves and what shifts/moves along the curves.
• To understand the importance of market structures, on the question of the stability and failure of markets.
• Describe and explain how basic macroeconomic policies (such as fiscal or monetary) can be used to analyse the economy as a whole.
• Explain basic management, business and marketing principles to be able to continue studies on a higher level.
• To understand the role of PESTLE factors on the SWOT of corporations, in the domestic and the international business environment.

Dalyko anotacija

Akademiniai darbai ir darbų pristatymas priklauso mokslo darbų sričiai, todėl turi atitikti bendruosius tokio tipo darbų reikalavimus tiek struktūros, pristatymo ir įforminimo, tiek turinio atžvilgiu. Kokybiški akademiniai darbai rašomi ir pristatomi moksliniu stiliumi, taisyklinga, aiškia ir tikslia lietuvių kalba. Akademinio rašymo ir prezentacijų kurse aptariama akademinių darbų struktūra (įvadas, dėstomoji dalis, išvados), mokslinio teksto struktūra. Studentai mokosi analizuoti mokslinį tekstą ir pristatymus, juos redaguoti ir tikslinti, įsisąmonina normas, ir mokosi kurti savo individualų mokslinį tekstą, juos įforminti pagal bendruosius darbų reikalavimus, įvertinti teksto kokybę ir išsakyti ir pagrįsti savo nuomonę. Aptariamos mokslinio stiliaus stilistinės ypatybės: abstraktumas, tikslumas, objektyvumas, logiškumas, jų lingvistiniai požymiai ir raiška tekste ir žodinėje prezentacijoje.

Darbo tikslas

Kurso tikslas – įgyti žinių apie akademinių darbų struktūrą, svarbiausias mokslinio stiliaus ir rašymo ypatybes, specifines mokslinio stiliaus raiškos priemones ir tų darbų įforminimą, žodinį pateikimą, tobulinti įgūdžius kuriant individualų mokslinį tekstą, jį tinkamai įforminti ir pristatyti.

Dalyko studijų siekiniai

• Gebėti struktūruoti akademinio darbo tekstą;
• Gebėti kurti logišką pastraipų seką teigdami, aiškindami ir apibendrindami turimą ir naują informaciją;
• Gebėti tinkamai cituoti ir atpasakoti kitų autorių mintis tekste;
• Gebėti laikytis bendrinės kalbos ir mokslinio stiliaus normų;
• Gebėti tinkamai įforminti akademinius darbus pagal jiems taikomus bendruosius reikalavimus;
• Gebėti savarankiškai analizuoti savo pristatymus bei parengti tikslingą pristatymą, gebėti argumentuoti priimtus sprendimus; pristatyti savo darbo rezultatus raštu ir žodžiu;
• Gebėti dirbti individualiai ir komandoje.