Business Management and Marketing

You will get a strong foundation in management, develop analytical skills and solve real problems faced by companies. You will delve into marketing, human resources, finance and processes.
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"ISM has way more than just high quality studies. After finishing my Bachelor's, I got two diplomas - KEDGE Business School's (France) and ISM's. By the way, during my fourth semester I also participated in an exchange programme in Singapore"
Algirdas Keršys
ISM alumnus, Head of conversion rate optimization at 360

About the program

Lithuanian and English
3 years + 6 months bachelor thesis
Bachelor of Business Management
210 ECTS

Program benefits

Focus on marketing, which is an essential component of successful business
The studies deal with real problems of business enterprises, business cases from Harvard Business Review are analyzed
Lectured by strong academics and business practitioners
Personal branding sessions with program director Dominyka Venciūtė
Choosing Business Management and Marketing programme will offer students different types of career opportunities after they graduate. You may choose a career in brand management, consumer research or advertising. Also, given that marketing is one of the core functions of every organisation, marketing professionals will be in demand.
Dr. Dominyka Venciūtė
Director of Business Management and Marketing Programme

Get to know the study program

Opportunities to study abroad

Unique opportunity

Study tour to WEBSUMMIT conference

You will attended WEBSUMMIT, the largest technology conference, in Portugal
Read more
Double degree program

Double degree with BI Norwegian Business School

Study in Norway, in one of the world's 1 percent of Triple Crown-accredited universities (AMBA, EQUIS, AACSB).
Read more
Double degree program

Double degree with KEDGE Business School

Study in France, in one of the world's 1 percent of Triple Crown-accredited universities (AMBA, EQUIS, AACSB).
Read more
Study tour
Double degree program

Enroll in the best Economics, Management, and Finance studies in Lithuania! ("Reitingai", 2023)

Program structure

1 year
2 year
3 year
4 year

What will I learn?

You will understand how a business works - you will be introduced to the basics of marketing, finance and other business management aspects, which will provide a strong foundation for further knowledge.
You will learn to argue, write and present written work.

What will I learn?

You will deepen your knowledge in marketing - learn the secrets of e-commerce, advertising and sales promotion as well as neuromarketing.
You will learn to manage digital marketing tools, social networks, understand the user's journey and needs.
You will also get acquainted with the subtleties of entrepreneurship and international business, as well as the nuances of business ethics.
Part of the studies will be dedicated to solving real business problems.

What will I learn?

By combining the acquired knowledge, you will be able to develop business strategy and strengthen your competencies in marketing.
You will study corporate governance and business law to gain an even better understanding of business management principles.

What will I learn?

You will be able to use all the knowledge gained during your studies and internship in writing a bachelor's thesis to solve a real problem in a real company
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What kind of career can I pursue after finishing this program?

Head of marketing
Social networking specialist
Start your own business
Sales manager
Project manager
Head of advertising creation
Business consultant
Content creator
Every day in my work I get to meet professionals from various business fields and it helps me grow. Studying at ISM University allowed me to gain a wide range of knowledge that I use on a daily basis: from the intricacies of teamwork to business concepts in communicating with clients. However, the most important thing that ISM has given me is a broader understanding of marketing and business development, critical thinking skills and the ability to analyze the market situation.
Milda Rimkutė
We Are Marketing junior project manager

Early admission ends in:

Start the best economics, management and finance studies in Lithuania! ("Reitingai", 2023)

Šešėliavimo diena ISM!

ISM tau suteikia išskirtinę galimybę „pasimatuoti“ vienos dienos studento gyvenimą! Užsiregistruok žemiau esančioje formoje ir patirk, ką reiškia būti siekiančių daugiau bendruomenėje.

Galėsi susipažinti su ISM studentais, dėstytojais, pamatyti kaip vyksta paskaitos ir užklasinės veiklos, patyrinėti auditorijas, bendradarbystės erdves, biblioteką. Taip pat sužinosi apie siūlomas programas bei visą stojimo procesą paprastai.

Ateik ir pajusk visą ISM magiją!

Changed your mind? Change the study program after a year!

Suprantame, kad 12 klasėje nuspręsti, kuo būti – sudėtinga. Todėl ISM sudaro galimybę savo studentams lengvai pakeisti studijų programą po vienerių metų. Sužinok daugiau – registruokis į studijų konsultaciją arba užduok klausimą žinute.

Price, financing, and admissions

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Studentų atsiliepimai
Darbdavių atsiliepimai

Other bachelor study programs

Useful links


Considering studying at ISM?

Register for a free consultation and meet Santa or Ilona. They‘ll answer all of your questions about the admissions process, scholarships and living in Lithuania.

Santa Krievane

International Projects Manager
+371 264 75 831

Ilona Misiuk

International Projects Manager
+370 697 57 586
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