Bachelor’s programme

International Business and Communication

Throughout your studies, you’ll learn about all aspects of business – like communication, marketing, social responsibility, and global economics. This program sets you up for jobs in international companies, including roles in marketing, communication, public relations, sales, and personnel management.

Ieva Jaugelavičė, „Yara Europe“ personalo konsultantė ir Organizacinės elgsenos dėstytoja ISM universitete
For my studies at ISM, I chose the “International Business and Communication” bachelor’s programme in order to gain a broader view of the world without leaving Lithuania. My further professional and academic path was greatly influenced by the international environment of ISM, acquaintances and leadership of the “Creative Shock” project. Now I’m a lecturer at ISM myself and I want to pass on to my students what I got from my ISM professors: clear presentation of information and openness to questions. I believe that this contributes to students’ better well-being during studying years and their greater confidence in their abilities.
Ieva Jaugelavičė
HR advisor at Yara Europe and Organisational Behaviour lecturer at ISM University
Bachelor’s programme

Get to know the study programme

Programme aims to let you see the world of business from all angles – communication, marketing, social responsibility, and international economics.
English
3 years + 6 months bachelor thesis
Bachelor of Business Management
210 ECTS
Become a Pro in Business: International Business and Communication
07:43
Mastering excellence in international business requires a wide range of skills, including both hard and soft competencies. The International Business and Communication Programme stands out for providing a balanced education by integrating fundamental management and economics principles with specialized courses about international business strategy, in-depth management of international processes, and intercultural communication skills essential for fostering effective multi-level dialogues within global enterprises. A key focus is on expanding opportunities for students to gain international exposure through partnerships and enhancing practical, industry-related experiences. At ISM, we foster an environment where students not only acquire knowledge but also develop personally and professionally, aligning with the dynamic demands of the global business landscape.
Asta Lisauskienė, director of International Business and Communication Bachelor's programme
#SignatureCourses
In a shared and globalized world, knowledge about and tolerance of cultural differences seem to be insufficient to successfully cooperate, negotiate, and create value across borders. The willingness and ability to collaborate and develop new commonalities across cultures will therefore be an important prerequisite for successful global leadership, value creation and cooperation. In this spirit, the International Negotiations course aims to provide students with useful theories, models, perspectives and, most importantly, applicable tools for working, collaborating and negotiating in times of global interconnectedness.
Tobias Grünfelder - ISM Signature Courses
With 15 years of experience under my belt working internationally in the field of Public Relations and Communications – seven of which were dedicated to building my own PR agency, which has become one of Europe’s leading PR agencies for tech startups and scaleups – I am a strong advocate for grounding theory in real-world business and startups case studies. For students to fully grasp the impact of communication theories, it is essential to intertwine academic insights with hands-on business examples. Communication is the essential tool for influence and impact in any industry you look at. Communication shapes perceptions, builds trust and drives decisions. Every organisation grows and evolves by interacting with stakeholders. And every stakeholder has a journey which can be influenced. Mastering this skill is vital for anyone looking to lead, inspire and create lasting connections.
Julija Jegorova, ISM lecturer for International Business and Communication students
The main goal of my course “Global Supply Chain Management“ is to introduce the foundations of knowledge in value creation across international and global supply chains. Students will have acquired industry-accepted tools and methods to solve the current challenges of sustainability and a VUCA (volatile, uncertain, complex and ambiguous) world, which will prepare them for their future careers and positions as leaders of the industry. While we live at a very fast pace, I have the intention of keeping students’ motivation and engagement high. I try to immerse them in real life experiences. During this course, I organise a visit to the production site of “Continental” (German world leader in the supply of automotive components serving the top car manufacturers in the market) in Kaunas, where students can see with their own eyes state-of-the-art sites using Industry 4.0 standards and technology to manage the product and data flows in their value creation. This visit is combined with case studies to reflect theory in practice.
Juan Ocampo, Global Supply Chain Management lecturer
Asta Lisauskienė, director of International Business and Communication Bachelor's programmeTobias Grünfelder - ISM Signature CoursesJulija Jegorova, ISM lecturer for International Business and Communication studentsJuan Ocampo, Global Supply Chain Management lecturer
Your studies

Program structure

Semesters

What will I learn?

You will learn the basic principles of marketing
You will understand how finances and microeconomics work
You will learn to write research papers and argue using logic
You will understand how organizations really work

What will I learn?

You will learn the basic principles of marketing
You will understand how finances and microeconomics work
You will learn to write research papers and argue using logic
You will understand how organizations really work

What will I learn?

You will understand what it takes for your first-year marketing, business, economics, and communications skills to work internationally
You will learn all about communication theories
No business can do without research - we will teach you how to do it
You will understand how e-commerce works and who knows - perhaps your dream of opening an e-shop won’t be that far?

What will I learn?

You will understand what it takes for your first-year marketing, business, economics, and communications skills to work internationally
You will learn all about communication theories
No business can do without research - we will teach you how to do it
You will understand how e-commerce works and who knows - perhaps your dream of opening an e-shop won’t be that far?

What will I learn?

You will study one of the most important things in business - strategic management
You will gain self-confidence after studying the basics of law
After understanding the basics of international negotiations, you will feel comfortable at any negotiations
You will learn how to manage a global supply chain

What will I learn?

You will study one of the most important things in business - strategic management
You will gain self-confidence after studying the basics of law
After understanding the basics of international negotiations, you will feel comfortable at any negotiations
You will learn how to manage a global supply chain

What will I learn?

You will be able to use all the knowledge gained during your studies and internship in writing a bachelor's thesis to solve a real problem in a real company
Your future specialty

What can I be?

Sales Manager

Content Creator

Business Development Manager

Head of Marketing

Communication Specialist

Human Resources Manager

Tomas Stasiukevičius, ISM alumnas
ISM International Business and Communication Bachelor’s degree had a significant impact on my career path. The ability to critically assess information, identify emerging trends, and organise the work of a large team are essential skills when managing conferences of such scale as LOGIN. I am glad that during my university studies, I had the opportunity to develop my leadership skills both theoretically and practically. This was particularly valuable when I took on the position of Head of LOGIN conference, where I was responsible for setting strategic priorities for the team.
Tomas Stasiukevičius
Head of LOGIN conference, ISM alumnus
What makes ISM special?

What makes ISM special?

Supportive Community

ISM is a boutique university where members have the opportunity to get to know each other well, including both students and business representatives. Here, professors remember your name and are familiar with your journey. We learn and celebrate together. ISM hosts a variety of student clubs and is guided by the idea of lifelong learning.
ISM community exhibits highly competitive environment, which both permits students to bring the best version of themselves along with creation of strong and resourceful network.
Vytenis Kukulskis (Ekonomikos ir Politikos bakalauro alumnas). ISM Universitetas, Ekonomikos ir Duomenu analitikos bakalauro studijos.
Vytautas Kukulskis
Alumnus of ISM Economics and Politics Bachelor’s programme
ISM Vadybos ir ekonomikos universitetas, stundetai, foto
Life at ISM

What makes ISM special?

Close Relationship with Business

In classes, students constantly tackle current business issues. Our students even complete internships in companies twice during their studies to better discover what suits them. The result? Business representatives highly value ISM students and alumni!
As an ISM student, I participated in visits to top Vilnius companies, including EY Lithuania, where I now work. These visits helped me build connections, explore career options, and showcase my skills to my current employer.
Yung Mihdi Nyelle ISM Universitetas, Bakalauro studentstudijos
Yung Mihdi Nyelle
Accounting Consultant at EY, ISM University student
ism university business
Life at ISM

What makes ISM special?

Located in the Heart of Vilnius

We’ve revitalized a historic building right in the heart of Vilnius. Here, in the lively Gedimino Avenue, you’ll find some of Lithuania’s largest companies and institutions. From the terrace where our community enjoys coffee together, you’ll have a breathtaking view of Gediminas’ Tower!
The campus is truly inspiring. I believe that having the opportunity to view the beautiful architecture in this location through G7’s large windows is incredibly motivating for students to pursue their goals.
Karolina Maria Orr ISM Universitetas
Karolina Maria Orr
Public Relations Account Executive, ISM University alumna
ISM Universitetas, Bakalauro studijos. Kuo ypatingos studijos? ISM - Vilniaus centre.
Life at ISM

What makes ISM special?

Internationality

Right here in the heart of Vilnius, you’ll feel like you’re abroad, as ISM boasts many international professors, and your fellow students come from various countries around the world. Here, you’ll build a strong international network. And if you wish, you’ll have the opportunity to earn a double degree with universities in France or Norway.
One of the strongest things I took away from ISM is the belief that I can achieve anything I want. Because during your studies you get to meet people from various cultures, you quickly learn that you have a lot more opportunities and don’t necessarily have to limit yourself to one market, such as Lithuania, for example.
Deividas Matačiūnas, ISM Vadybos ir Ekonomikos universitetas, Bakalauro studijos, foto
Deividas Matačiūnas
Technical Data Analyst at Sunrise, ISM University alumnus
ISM Vadybos ir ekonomikos universitetas, stundetai, foto
Bachelor’s studies

Programme benefits

ISM web programu ikonos
Internship and studies abroad
Program component – a minimum of six months of studying or interning at prestigious foreign universities and companies
ism programme icons
Real-life examples
You will learn from real-world international business examples
ISM web programu ikonos
Professors from around the world
International professors will help you adopt a global perspective on business.
ISM web programu ikonos
Consulting project
Bachelor’s thesis – a cross-cultural consulting project for a real company

Opportunities abroad

ISM Universitetas, Bakalauro studijos. Dvigubas diplomas su BI Norwegian Business School.
Double degree program

Double degree with BI Norwegian Business School

Study in Norway, in one of the world’s 1 percent of Triple Crown-accredited universities (AMBA, EQUIS, AACSB).
ISM verslo vadybos ir rinkodaros bakalauro dvigubas diplomas KEDGE.
Double degree program

Double degree with KEDGE Business School

Study in France, in one of the world’s 1 percent of Triple Crown-accredited universities (AMBA, EQUIS, AACSB).
Dvigubas diplomas su BBA INSEEC-ECE (Prancūzija)
Double degree program

Double degree with BBA INSEEC-ECE (France)

Study in France, in one of the world’s 1 percent of Triple Crown-accredited universities (AMBA, EQUIS, AACSB).

News and events

ISM community speaks

ismuniversity
instagram reel
We grabbed a chat with one of our most excelling Entrepreneurship and Innovation students, @tarangmi!
ismuniversity
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Just some of our favourite spots on ISM campus!
ismuniversity
You’ve got 3 minutes to pitch your business idea 🦄. How do you win over the investors?
ismuniversity
instagram reel
What to do after your Econ lectures? 💃 Let loose and dance to Latin beats with ISM students’ Dance Club, of course!

ISM studies taught me how to quickly build a foundation so I can figure out where I stand, based on what I already know, and how to learn faster.

Lukas Jablonskas „Vinted“ produkto vadovas prekių siuntimo padalinyje, ISM alumnas
Lukas Jablonskas
Senior Product Manager at Vinted, ISM alumnus
Price, financing, and admissions

Studies at ISM – accessible to everyone

Price

Semester fee Yearly fee
Standard semester price with 50% ISM scholarship
1785
Eur
Participate in ISM scholarship competition and received funding of up to 50%
Standard semester price
3570
Eur
Find out about discount and scholarship opportunities
Standard yearly price with 50% ISM scholarship
3570
Eur
Participate in ISM scholarship competition and received funding of up to 50%
Standard yearly price
7140
Eur
Find out about discount and scholarship opportunities

Investing in studies pays off

20
%
On average higher salary a year after graduation than graduates’ of other Lithuanian universities.*
3039
The average gross salary of ISM bachelor’s degree graduates, three years after graduation.**
25
%
Bachelor graduates hold middle or top management positions 2 years after graduation**
*ISM University’s calculations based on SODRA data from 2024. **ISM Graduate Survey, 2022, 469 respondents were surveyed.
Consultation

Considering studies at ISM?

Register for a consultation and we will answer all your questions! Or have you already chosen a study program? Then apply online.
Contacts
 Ilona Misiuk, International Projects Manager
Ilona Misiuk
International Projects Manager
+370 697 57 586 ilona.misiuk@ism.lt
 Ugnė Juozapavičiūtė
Ugnė Juozapavičiūtė
Junior Admissions Officer
+370 612 91 440 ugne.juozapaviciute@ism.lt