Bachelor’s programme

Business Management and Marketing

You will get a strong foundation in management, develop analytical skills and solve real problems faced by companies. You will delve into marketing, human resources, finance and processes.

Algirdas Kersys, ISM Verslo vadybos ir rinkodaros bakalauro alumnas.
ISM is much more than high-quality studies. After graduating, I received two diplomas from KEDGE Business School (France) and ISM, and I participated in an exchange program in Singapore in the fourth semester.
Algirdas Keršys
ISM alumnus, Head of conversion rate optimization at 360
Bachelor’s programme

Get to know the study programme

You will get a strong foundation in management, develop analytical skills and solve real problems faced by companies. You will delve into marketing, human resources, finance and processes.
Lithuanian and English
3 years + 6 months bachelor thesis
Bachelor of Business Management
210 ECTS
Discover the Business World: Business Management and Marketing
08:44
Dr. Dominyka Venciūtė
Director of Business Management and Marketing Programme
Choosing Business Management and Marketing programme will offer students different types of career opportunities after they graduate. You may choose a career in brand management, consumer research or advertising. Also, given that marketing is one of the core functions of every organisation, marketing professionals will be in demand.
Dominyka Venciute, ISM Verslo vadybos ir rinkodaros programos vadovė.
#SignatureCourses
Radvilas Šeputis
E-Commerce
The e-commerce course teaches students how to thoroughly explore the key components that determine the success of online business. In this course, not only are e-commerce models and their real-life applications explored, but also emphasized is the significance of e-marketing and its impact on consumer behavior. Through a combination of lectures, case studies, and practical projects, students acquire the skills necessary to plan, develop, and manage e-business. Significant attention is given to digital marketing tools, teamwork, and effective communication within the boundaries of e-commerce.
Radvilas Seputis, ISM Verslo vadybos ir rinkodaros bakalauras.
Ricardo Correa
Advertising and Sales Promotion
The Advertising and Sales Promotion course is your ticket to understanding the fascinating world of advertising in the modern digital age. You will explore how advertising works—crafting eye-catching campaigns, delving into the use of social media, and harnessing the latest technologies. You'll analyze real advertisements and undertake practical projects. Gain the skills to create persuasive messages that won't get lost in the information-overloaded world. Prepare to unleash your creativity and become a part of the constantly evolving world.
Ricardo Correia, ISM Verslo vadybos ir rinkodaros bakalauras.
Marius Raugalas
Digital marketing
The Digital Marketing course introduces the fundamental methods, principles, and skills needed to work effectively in the real world. The course covers essentials such as digital marketing strategy, planning, and evaluation. It also includes a comprehensive overview of key digital marketing channels presented by industry experts in the field: social media, static and video advertising, organic and paid search, email, and partnership marketing. Multiple teaching methods are employed, including practical assignments, case studies, and simulation games. Students undertake a real project, creating and running digital advertisements on Meta platforms for existing businesses.
Marius Raugalas, ISM Verslo vadybos ir rinkodaros bakalauras.
Dominyka Venciute, ISM Verslo vadybos ir rinkodaros programos vadovė.Radvilas Seputis, ISM Verslo vadybos ir rinkodaros bakalauras.Ricardo Correia, ISM Verslo vadybos ir rinkodaros bakalauras.Marius Raugalas, ISM Verslo vadybos ir rinkodaros bakalauras.
Your studies

Program structure

Semesters
1
2
3
4
5
6
7

What will I learn?

You will understand how a business works - you will be introduced to the basics of marketing, finance and other business management aspects, which will provide a strong foundation for further knowledge.
You will learn to argue, write and present written work.

What will I learn?

You will understand how a business works - you will be introduced to the basics of marketing, finance and other business management aspects, which will provide a strong foundation for further knowledge.
You will learn to argue, write and present written work.

What will I learn?

You will deepen your knowledge in marketing - learn the secrets of e-commerce, advertising and sales promotion as well as neuromarketing.
You will learn to manage digital marketing tools, social networks, understand the user's journey and needs.
You will also get acquainted with the subtleties of entrepreneurship and international business, as well as the nuances of business ethics.
Part of the studies will be dedicated to solving real business problems.

What will I learn?

You will deepen your knowledge in marketing - learn the secrets of e-commerce, advertising and sales promotion as well as neuromarketing.
You will learn to manage digital marketing tools, social networks, understand the user's journey and needs.
You will also get acquainted with the subtleties of entrepreneurship and international business, as well as the nuances of business ethics.
Part of the studies will be dedicated to solving real business problems.

What will I learn?

By combining the acquired knowledge, you will be able to develop business strategy and strengthen your competencies in marketing.
You will study corporate governance and business law to gain an even better understanding of business management principles.

What will I learn?

You will be able to use all the knowledge gained during your studies and internship in writing a bachelor's thesis to solve a real problem in a real company
Your future specialty

What can I be?

Head of Marketing

Sales Manager

Business Consultant

Social networking specialist

Project manager

Content Creator

Start your own business

Head of advertising creation

Milda Rimkute, ISM verslo vadybos ir rinkodaros bakalauras.
Every day in my work I get to meet professionals from various business fields and it helps me grow. Studying at ISM University allowed me to gain a wide range of knowledge that I use on a daily basis: from the intricacies of teamwork to business concepts in communicating with clients. However, the most important thing that ISM has given me is a broader understanding of marketing and business development, critical thinking skills and the ability to analyze the market situation.
Milda Rimkutė
Marketing Project Manager at Basket News, ISM student
What makes ISM special?

What makes ISM special?

Supportive Community

ISM is a boutique university where members have the opportunity to get to know each other well, including both students and business representatives. Here, professors remember your name and are familiar with your journey. We learn and celebrate together. ISM hosts a variety of student clubs and is guided by the idea of lifelong learning.
ISM community exhibits highly competitive environment, which both permits students to bring the best version of themselves along with creation of strong and resourceful network.
Vytenis Kukulskis (Ekonomikos ir Politikos bakalauro alumnas). ISM Universitetas, Ekonomikos ir Duomenu analitikos bakalauro studijos.
Vytautas Kukulskis
Alumnus of ISM Economics and Politics Bachelor’s programme
ISM Vadybos ir ekonomikos universitetas, stundetai, foto
Life at ISM

What makes ISM special?

Close Relationship with Business

In classes, students constantly tackle current business issues. Our students even complete internships in companies twice during their studies to better discover what suits them. The result? Business representatives highly value ISM students and alumni!
As an ISM student, I participated in visits to top Vilnius companies, including EY Lithuania, where I now work. These visits helped me build connections, explore career options, and showcase my skills to my current employer.
Yung Mihdi Nyelle ISM Universitetas, Bakalauro studentstudijos
Yung Mihdi Nyelle
Accounting Consultant at EY, ISM University student
ism university business
Life at ISM

What makes ISM special?

Located in the Heart of Vilnius

We’ve revitalized a historic building right in the heart of Vilnius. Here, in the lively Gedimino Avenue, you’ll find some of Lithuania’s largest companies and institutions. From the terrace where our community enjoys coffee together, you’ll have a breathtaking view of Gediminas’ Tower!
The campus is truly inspiring. I believe that having the opportunity to view the beautiful architecture in this location through G7’s large windows is incredibly motivating for students to pursue their goals.
Karolina Maria Orr ISM Universitetas
Karolina Maria Orr
Public Relations Account Executive, ISM University alumna
ISM Universitetas, Bakalauro studijos. Kuo ypatingos studijos? ISM - Vilniaus centre.
Life at ISM

What makes ISM special?

Internationality

Right here in the heart of Vilnius, you’ll feel like you’re abroad, as ISM boasts many international professors, and your fellow students come from various countries around the world. Here, you’ll build a strong international network. And if you wish, you’ll have the opportunity to earn a double degree with universities in France or Norway.
One of the strongest things I took away from ISM is the belief that I can achieve anything I want. Because during your studies you get to meet people from various cultures, you quickly learn that you have a lot more opportunities and don’t necessarily have to limit yourself to one market, such as Lithuania, for example.
Deividas Matačiūnas, ISM Vadybos ir Ekonomikos universitetas, Bakalauro studijos, foto
Deividas Matačiūnas
Technical Data Analyst at Sunrise, ISM University alumnus
ISM Vadybos ir ekonomikos universitetas, stundetai, foto
Bachelor’s studies

Programme benefits

ism programme icons
Focus on Marketing
In this program, the main focus will be on marketing, so you will have all the opportunities to become an expert in this field.
ISM web programu ikonos
Real problems of business enterprises
Harvard Business Review business cases are examined during the lecture.
ISM web programu ikonos
Exceptional professors
Lectures are taught by strong academics and business practitioners.
ISM web programu ikonos
Tangible benefits in reality
Consultations with the programme director Dominyka Venciūtė

Opportunities abroad

websumit abra
Unique opportunity

Study tour to WEBSUMMIT conference

You will attended WEBSUMMIT, the largest technology conference, in Portugal
ISM Universitetas, Bakalauro studijos. Dvigubas diplomas su BI Norwegian Business School.
Double degree program

Double degree with BI Norwegian Business School

Study in Norway, in one of the world’s 1 percent of Triple Crown-accredited universities (AMBA, EQUIS, AACSB).
ISM verslo vadybos ir rinkodaros bakalauro dvigubas diplomas KEDGE.
Double degree program

Double degree with KEDGE Business School

Study in France, in one of the world’s 1 percent of Triple Crown-accredited universities (AMBA, EQUIS, AACSB).

News and events

ISM community speaks

ismuniversity
ISM Instagram reel campaign
🎓✨ Join us on a little journey behind the scenes 🎬 of both ISM student lives and our campaign #pasiryžęeitipirmyn!
ismuniversity
Karolina Maria Orr Reel ISM Instagram reel
ISM ✈️ NYC
ismuniversity
A colorful Wednesday ✋! Kilo Health hosted our Economics and Data Analytics students at their office to...
ismuniversity
Marius Raugalas ISM instagram reel
How do you remain at the forefront of the ever-evolving #marketing industry?

The business management and marketing study program is an excellent choice for those looking for challenges and who want to achieve the highest results among like-minded people.

Paulius Urbonavičius, ISM studentas, verslo vadybos ir rinkodaros bakalauras.
Paulius Urbonavičius
Financial Advisor at M Capital, ISM student

Price, financing, and admissions

Tuition fees

ISM University charges a tuition fee. The fee is paid every semester. The same price applies both to EU and non EU students.

2990 EUR — Economics and Politics

2990 EUR — Economics and Data Analytics

2990 EUR — Finance

2990 EUR — International Business and Communication

2990 EUR — Business Management and Marketing

3490 EUR — Entrepreneurship and Innovation

Application fee

The application fee is 100 EUR.

It must be paid by transfer to the bank account of the ISM University of Management and Economics, and the receipt certifying the payment must be submitted to the enrolment system. Application fee is non-refundable.

Scholarships

Scholarships are available for all bachelor’s programmes

Best International applicants who will be applying for 2023 September intake can get a scholarship that covers up to 100%* of the tuition fee. Once granted, scholarships will continue to apply in the next semester provided that the student’s average mark is not lower than the average mark of the course and the student has no failures or penalties. Only the best applicants will be granted with scholarships by admission committee decision.

Opportunity to get a SCHOLARSHIP up to 100% (only for early applicants)

Students who apply during the early admission period (November 1 – April 30) can expect to get a scholarship up to 100%. To get a scholarship, students are required to take ISM’s Test, which consists of three parts: English language, Mathematics and Logical Thinking.

Scholarships will be issued by the end of May to those students who:

  • Have the highest average grades from school
  • Are highly motivated
  • Perform well on ISM’s Tests

ISM achievement scholarship

Even more motivation to study well at ISM university! Undergraduate students with the highest grades are awarded an Achievement Scholarship, which covers as much as 25 percent of the annual tuition fees.

The university offers as many as 10 Achievement Scholarships for each course. Scholarships are awarded for academic achievement to those with the highest weighted average in the same course. At the end of the academic year, a competitive queue will be formed based on annual students’ results, according to which the Achievement Scholarships are awarded.

If you have any questions, please contact the International Admissions team by e-mail bs@ism.lt

Admission rules

ISM runs a three-step selection process: fulfillment of eligibility criteria, online interviews, and an online Admissions Tests (for candidates who seek a scholarship).

How to apply?

To begin: Check eligibility

To be eligible to apply to ISM, a candidate must meet the following requirements:

  • A secondary school education completed in 2024 or earlier.
  • International English Language Exam or ISM English Test results* :
    • TOEFL (minimum score of IBT 60 points);
    • IELTS (minimum score of 6);
    • Cambridge English test Level B2 Certificate (minimum score of 165);
    • ISM English test (minimum score of 55) ;
    • English state exam result is equal or higher than Level B2 if applicant is from Estonia or Latvia;
  • State mathematics examination or, if the person has not taken this exam, the ISM mathematics test results.

* Individuals, whose previous educational mode of instruction was in English may be exempted from the English language test (applicable to entrants from EU, EEA, CIS and EaP countries). Applicants from the above countries may take the state English language exam instead of the International Foreign Language Exam or the ISM English language test. After the motivational interview, the ISM admission commission reserves the right to request the applicant to take the ISM English language test.

All applicants who fulfill the formal entry requirements are welcome to submit an online application form.

Detailed admission instructions can be found HERE

Investing in studies pays off

1200
Average Lithuanian salary after graduating from other universities
1940
Average Lithuanian salary after completing ISM studies
~130
Monthly payment after graduation when studying with a student loan.*
*When Euribor is equal to 0. More information: State-sponsored student loan
Consultation

Considering studies at ISM?

Register for a consultation and we will answer all your questions! Or have you already chosen a study program? Then apply online.
Contacts
 Ilona Misiuk, ISM International Projects Manager
Ilona Misiuk
International Projects Manager
+370 697 57 586 ilona.misiuk@ism.lt
 Mėta Kvedaravičiūtė, Junior Admissions Officer
Mėta Kvedaravičiūtė
Junior Admissions Officer
+370 612 91 440 meta.kvedaraviciute@ism.lt

News and events