Due to prevailing COVID-19 situation, restricted travel and social distancing requirements ISM Summer University in the Baltics program will be delivered online in a remote mode via MS Teams platform.
Spend three weeks of your summer studying at one of the best business universities in the Baltic countries. Whether you are a graduate or undergraduate, enroll in the ISM Summer University and enjoy your time studying. ISM Summer University in the Baltics will take place from July 4th to July 21st, 2022.
Useful information for participants
Why ISM Summer University?
The ISM Summer University in the Baltics will enable students to study during the best time of the year in one the fastest changing regions of Europe:
Each course will be delivered remotely using MS Teams and ISM e-learning platform. Each student will be provided with all necessary login data to access all needed learning resources: e-mail account, library, moodle, platform for grading and other software needed.
The following courses are suggested for the ISM Summer University in the Baltics 2021. Each course will be lectured in English and take place in the morning or in the afternoon session (4 times a week – 3 weeks long). The examination will take place on the last day of the course. Each student can select one or two courses. If a course will not be selected by a minimum number of 15 students, it will not be delivered during the program and the students who have initially selected such a course will be offered an opportunity to choose from remaining two courses.
E-Commerce (6 ECTS)
This course provides a balanced analysis of e-commerce theory and business strategies. The first half of the course focuses on e-commerce models and their applicability in practice. Second half of the course aims to investigate how businesses are using e-commerce tools to achieve success. Students will be encouraged to apply newly developed skills to develop individual or team projects. The course is intended to provide knowledge for students to discuss critical issues that determine the success of e-commerce projects. Students will be able to identify different e-commerce models and apply them in practice. E-marketing and its effect on customers will be also touched during this course. Therefore by the end of the course students will be able to come up with ideas and initiatives to better plan, develop, manage and operate effective and efficient e-businesses.
Intercultural Communication (6 ECTS)
This course provides a balanced analysis of international communication challenges, strategies and practices crucial to modern business organizations. The course will familiarize students with the basic principles of corporate communication as well, the challenges affected by international business environment. Students will also have the opportunity to develop personal skills related to the modern international business communications topicalities solving internal and external business communication and client communication issues. The course is intended to provide core knowledge of strategic organizational communication and cross-cultural business communication and develop necessary skills for planning and managing the communication process in a company that must operate in international markets. After completing the course, students are expected to have theoretical and practical knowledge of strategic organizational communication, cross-cultural business communication, and intercultural negotiation. Several different teaching approaches are utilized to provide students with multiple ways to learn the material. These are classroom lectures, case discussions, analysis and evaluation of real-world communication cases, and possible impacts of communication management on company performance.
International Marketing (6 ECTS)
With a globalized society, International Marketing is core set of competencies that enables the majority of organizations when they look for growth opportunities. Although interconnectedness between countries is continuously growing, there remain certain regional idiosyncrasies that require deep knowledge and specific actions from companies wishing to expand internationally. The aim of this course is to provide core knowledge and understanding of International Marketing framework, emphasizing how companies develop strategies to approach different markets, and how daily lives of consumers are influenced by the International dimension of corporate decisions.
Vilnius and Lithuania in short
Early bird application deadline is on March 1st, 2022. The final application deadlines is on April 15th, 2022.
Application process of 2022
ISM University of Management and Economics, UAB Aušros Vartų str. 7A Vilnius, LT-01304 Lithuania Company code 111963319 Company VAT code LT119633113 Luminor bank AS Lithuanian branch Bank code 40100 SWIFT AGBLLT2X Settlement account LT57 4010 0495 0043 6891
* Please note that we need to have all the required documentation before the 31st of March, 2022. Final payment deadline is 31st of March 2022.
For general inquiries: E-mail: *protected email*
For academic issues: Tadas Šarapovas, Assoc. Prof. Dr. E-mail: *protected email*