Bachelor’s programme
Business Management and Marketing
You will get a strong foundation in management, develop analytical skills and solve real problems faced by companies. You will delve into marketing, human resources, finance and processes.
ISM is much more than high-quality studies. After graduating, I received two diplomas from KEDGE Business School (France) and ISM, and I participated in an exchange program in Singapore in the fourth semester.
Algirdas Keršys
ISM alumnus, Head of conversion rate optimization at 360
Bachelor’s programme
Get to know the study programme
You will get a strong foundation in management, develop analytical skills and solve real problems faced by companies. You will delve into marketing, human resources, finance and processes.
English
3 years + 6 months bachelor thesis
Bachelor of Business Management
210 ECTS
Dr. Dominyka Venciūtė
Director of Business Management and Marketing Programme
Choosing Business Management and Marketing programme will offer students different types of career opportunities after they graduate. You may choose a career in brand management, consumer research or advertising. Also, given that marketing is one of the core functions of every organisation, marketing professionals will be in demand.
#SignatureCourses
E-Commerce
Radvilas Šeputis
The e-commerce course teaches students how to thoroughly explore the key components that determine the success of online business. In this course, not only are e-commerce models and their real-life applications explored, but also emphasized is the significance of e-marketing and its impact on consumer behavior. Through a combination of lectures, case studies, and practical projects, students acquire the skills necessary to plan, develop, and manage e-business. Significant attention is given to digital marketing tools, teamwork, and effective communication within the boundaries of e-commerce.
Advertising and Sales Promotion
Assoc. Prof. Dr. Ricardo Correia
The Advertising and Sales Promotion course is your ticket to understanding the fascinating world of advertising in the modern digital age. You will explore how advertising works—crafting eye-catching campaigns, delving into the use of social media, and harnessing the latest technologies. You'll analyze real advertisements and undertake practical projects. Gain the skills to create persuasive messages that won't get lost in the information-overloaded world. Prepare to unleash your creativity and become a part of the constantly evolving world.
Digital Marketing
Marius Raugalas
The Digital Marketing course introduces the fundamental methods, principles, and skills needed to work effectively in the real world. The course covers essentials such as digital marketing strategy, planning, and evaluation. It also includes a comprehensive overview of key digital marketing channels presented by industry experts in the field: social media, static and video advertising, organic and paid search, email, and partnership marketing. Multiple teaching methods are employed, including practical assignments, case studies, and simulation games. Students undertake a real project, creating and running digital advertisements on Meta platforms for existing businesses.
Your studies
Program structure
Semesters
What will I learn?
You will understand how a business works - you will be introduced to the basics of marketing, finance and other business management aspects, which will provide a strong foundation for further knowledge.
You will learn to argue, write and present written work.
What will I learn?
You will understand how a business works - you will be introduced to the basics of marketing, finance and other business management aspects, which will provide a strong foundation for further knowledge.
You will learn to argue, write and present written work.
What will I learn?
You will deepen your knowledge in marketing - learn the secrets of e-commerce, advertising and sales promotion as well as neuromarketing.
You will learn to manage digital marketing tools, social networks, understand the user's journey and needs.
You will also get acquainted with the subtleties of entrepreneurship and international business, as well as the nuances of business ethics.
Part of the studies will be dedicated to solving real business problems.
What will I learn?
You will deepen your knowledge in marketing - learn the secrets of e-commerce, advertising and sales promotion as well as neuromarketing.
You will learn to manage digital marketing tools, social networks, understand the user's journey and needs.
You will also get acquainted with the subtleties of entrepreneurship and international business, as well as the nuances of business ethics.
Part of the studies will be dedicated to solving real business problems.
What will I learn?
By combining the acquired knowledge, you will be able to develop business strategy and strengthen your competencies in marketing.
You will study corporate governance and business law to gain an even better understanding of business management principles.
What will I learn?
By combining the acquired knowledge, you will be able to develop business strategy and strengthen your competencies in marketing.
You will study corporate governance and business law to gain an even better understanding of business management principles.
Courses
What will I learn?
You will be able to use all the knowledge gained during your studies and internship in writing a bachelor's thesis to solve a real problem in a real company
Your future specialty
What can I be?
Head of Marketing
Sales Manager
Business Consultant
Social networking specialist
Project manager
Content Creator
Start your own business
Head of advertising creation
Every day in my work I get to meet professionals from various business fields and it helps me grow. Studying at ISM University allowed me to gain a wide range of knowledge that I use on a daily basis: from the intricacies of teamwork to business concepts in communicating with clients. However, the most important thing that ISM has given me is a broader understanding of marketing and business development, critical thinking skills and the ability to analyze the market situation.
Milda Rimkutė
Marketing Project Manager at Basket News, ISM student
What makes ISM special?
What makes ISM special?
Supportive Community
ISM is a boutique university where members have the opportunity to get to know each other well, including both students and business representatives. Here, professors remember your name and are familiar with your journey. We learn and celebrate together. ISM hosts a variety of student clubs and is guided by the idea of lifelong learning.
ISM community exhibits highly competitive environment, which both permits students to bring the best version of themselves along with creation of strong and resourceful network.
Vytautas Kukulskis
Alumnus of ISM Economics and Politics Bachelor’s programme
Life at ISM
What makes ISM special?
Close Relationship with Business
In classes, students constantly tackle current business issues. Our students even complete internships in companies twice during their studies to better discover what suits them. The result? Business representatives highly value ISM students and alumni!
As an ISM student, I participated in visits to top Vilnius companies, including EY Lithuania, where I now work. These visits helped me build connections, explore career options, and showcase my skills to my current employer.
Yung Mihdi Nyelle
Accounting Consultant at EY, ISM University student
Life at ISM
What makes ISM special?
Located in the Heart of Vilnius
We’ve revitalized a historic building right in the heart of Vilnius. Here, in the lively Gedimino Avenue, you’ll find some of Lithuania’s largest companies and institutions. From the terrace where our community enjoys coffee together, you’ll have a breathtaking view of Gediminas’ Tower!
The campus is truly inspiring. I believe that having the opportunity to view the beautiful architecture in this location through G7’s large windows is incredibly motivating for students to pursue their goals.
Karolina Maria Orr
Public Relations Account Executive, ISM University alumna
Life at ISM
What makes ISM special?
Internationality
Right here in the heart of Vilnius, you’ll feel like you’re abroad, as ISM boasts many international professors, and your fellow students come from various countries around the world. Here, you’ll build a strong international network. And if you wish, you’ll have the opportunity to earn a double degree with universities in France or Norway.
One of the strongest things I took away from ISM is the belief that I can achieve anything I want. Because during your studies you get to meet people from various cultures, you quickly learn that you have a lot more opportunities and don’t necessarily have to limit yourself to one market, such as Lithuania, for example.
Deividas Matačiūnas
Technical Data Analyst at Sunrise, ISM University alumnus
Bachelor’s studies
Programme benefits
Focus on Marketing
In this program, the main focus will be on marketing, so you will have all the opportunities to become an expert in this field.
Real problems of business enterprises
Harvard Business Review business cases are examined during the lecture.
Exceptional professors
Lectures are taught by strong academics and business practitioners.
Tangible benefits in reality
Consultations with the programme director Dominyka Venciūtė
Opportunities abroad
Unique opportunity
Study tour to WEBSUMMIT conference
You will attended WEBSUMMIT, the largest technology conference, in Portugal
Double degree program
Double degree with BI Norwegian Business School
Study in Norway, in one of the world’s 1 percent of Triple Crown-accredited universities (AMBA, EQUIS, AACSB).How does this work? Selection takes place in the fourth semester of studies. Students who pass the selection will study at BI Norwegian Business School for one year.
How much does it cost? Tuition fees are payable at BI Norwegian Business School. A ten percent discount applies. Meanwhile the student is required to pay for the studies at the ISM University.
Where will I live while studying in Norway? BI Norwegian Business School offers various types of accommodation in student residences.
How will I benefit from this program? You will receive diplomas from two high schools almost at the same time. You will form an international circle of acquaintances. While studying abroad, you will broaden your horizons and be able to feel comfortable and work efficiently in a multicultural environment.
Double degree program
Double degree with KEDGE Business School
Study in France, in one of the world’s 1 percent of Triple Crown-accredited universities (AMBA, EQUIS, AACSB).How does this work? Selection to KEDGE Business School takes place in the third semester. After passing the selection, students have the opportunity to study at KEDGE Business School in France.
How much does it cost? No additional costs apply
How long does it take? 3 semesters
Is there an accommodation service? KEDGE Business School helps you find accommodation.
How will I benefit from this program? You will receive diplomas from two high schools almost at the same time. You will form an international circle of acquaintances. While studying abroad, you will broaden your horizons and be able to feel comfortable and work efficiently
News and events
The business management and marketing study program is an excellent choice for those looking for challenges and who want to achieve the highest results among like-minded people.
Paulius Urbonavičius
Financial Advisor at M Capital, ISM student
Price, financing, and admissions
Studies at ISM – accessible to everyone
Price
Semester fee
Yearly fee
Standard semester price with 50% ISM scholarship
1785
Eur
Participate in ISM scholarship competition and received funding of up to 50%
Standard semester price
3570
Eur
Find out about discount and scholarship opportunities
Standard yearly price with 50% ISM scholarship
3570
Eur
Participate in ISM scholarship competition and received funding of up to 50%
Standard yearly price
7140
Eur
Find out about discount and scholarship opportunities
Investing in studies pays off
20
%
On average higher salary a year after graduation than graduates’ of other Lithuanian universities.*
3039
€
The average gross salary of ISM bachelor’s degree graduates, three years after graduation.**
25
%
Bachelor graduates hold middle or top management positions 2 years after graduation**
*ISM University’s calculations based on SODRA data from 2024. **ISM Graduate Survey, 2022, 469 respondents were surveyed.
Consultation
Considering studies at ISM?
Register for a consultation and we will answer all your questions! Or have you already chosen a study program? Then apply online.
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