Tyrimų metodologija (GRAI013)

Course description

An activity course involving practical experience in planning a research investigation, designing questionnaires, sampling, interpreting results and preparing a research report.

Course objectives

  1. To know the basic data collection methods with emphasis on secondary and survey research.
  2. To understand the format of primary data collection instruments.
  3. To understand field work problems and techniques.
  4. To be able to construct basic samples for use in marketing studies and learn how and when to use different sampling techniques.
  5. To understand and use basic data analysis techniques.
  6. To understand the ethical and social responsibilities in the conduct and dissemination of marketing research.

Learning Outcomes

On completion of this course successful students will:

  • Understand the relevance of business research in managerial decision-making.
  • Have a critical awareness of research issues, methodologies, and methods used in business and management as well as understanding of potential ethical problems of the research.
  • Obtain skills to identify a business problem/ need, translate it into a research question, and design an appropriate way to answer it.
  • Develop skills to identify and understand the main qualitative and quantitative strategies of business research, their advantages and disadvantages and appropriate application areas.
  • Develop skills to design a research project and collect data.
  • Obtain skills to analyze data and draw reasonable interpretations as well as communicate research findings in a clear and well organized way.
  • Develop skills to critically evaluate the quality of other researchers‘ findings and the process used to obtain them.
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