Vartotojo elgsena

Programos kodas:
MNG106, TVK
ECTS:
6
Mokymosi kalba:
Anglų kalba

Dalyko aprašymas

This course aims to offer students an in-depth and critical overview of cutting-edge research in the field of consumer behaviour.

Dalyko rezultatai

  • Will be able to independently find and select relevant and high-quality consumer behaviour research articles, and to critically reflect upon that literature.
  • Will be able to perform consumer behaviour research, and statistically analyse and interpret the results of that research.
  • Will be able to formulate credible and meaningful real-life applications of the theories and findings covered in the course and in the research project.
  • Will be able to write a scientific research report, and present and discuss research results for both a specialist and layman audience.

Dėstytojai

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