Valstybės santykiai

Programos kodas:
MNG229
ECTS:
6
Mokymosi kalba:
Anglų kalba

Dalyko aprašymas

This Public Relations course represents a comprehensive introduction to the theories and practices of
the public relations industry. Beginning with a short outline of the history and development of public
relations, we distinguish between marketing and corporate communication and focus on the latter. How
to communicate with media? How to conceptualize a communication strategy? How to communicate in
times of crises? Those are some of the question to be addressed in this course.

Dalyko rezultatai

  • Understand the different approaches in the field of Public Relations (PR).
  •  Define differences between propaganda and PR.
  •  Identify how the principles of PR work in different spheres.
  •  Define how to use various tools of Public Relations.
  •  Understand the role of media communication in business.
  •  Define and analyze the creation of Image and Reputation.
Skaityti daugiau
envelopephone-handsetmagnifiercrosschevron-downchevron-rightarrow-upchevron-right-circle linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram