Tarptautinė verslo komunikacija

Programos kodas:
Mokymosi kalba:
Anglų kalba
Atsisiųsti dalyko aprašą

Dalyko aprašymas

This course provides a balanced analysis of international communication strategy and execution applicable to modern business organizations. The first half of the course focuses on key concepts of strategic organizational communication, branding, cross cultural business communication and global communication issues affecting business organizations. The second half focuses on international and intercultural skills and strategies regarding change- and crisis communication, the challenges the global leaders will face in the 21st century global marketplace and the urgent need for competent global communicators.

Dalyko tikslas

The course is intended to provide core knowledge of strategic organizational communication and cross cultural business communication and develop necessary skills for planning and managing the communication process in a a company that must operate in a global market. Also the course provides some negotiation theory and practice. After the graduating from the course students are expected to have theoretical and practical knowledge of strategic organizational communication, and cross cultural business communication, and intercultural negotiation. Several different teaching approaches are utilized to provide students with multiple ways to learn the material. These are classroom lectures, case discussions, analysis and evaluation of real world communication cases, analysis and research of real companies and the impact of communication management on company performance.

Dalyko rezultatai

  • To name and apply major strategic organizational communication and cross cultural business communication concepts.
  • To be able to analyze and research main issues of international organizational communication.
  • To be able to analyze international communication management aspects in organizations as an essential instrument of successful company performance.
  • To be able analyze external and internal communication processes and the need for global communication competence and management.
  • To name main concepts of intercultural negotiations strategies and styles and national profiles.
  • To be able to analyze needs an aspects of a company’s communication strategy, and provide recommendations for professional communication management.
  • To be able to work in a team, to present work results in written or oral form, to be able to argument decisions.


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