The course aims to gain a competitive advantage in a fast paced and evolving business environment, organizations need to connect, engage, and involve their most important asset – employees. Considering that employees are involved in public relations in some form or the other, an organization’s true culture and character is shaped by how employees are equipped to interact, collaborate, and express themselves. This course will cover internal communications theories and practices, digital media, engagement, change and executive communication among others. It aims to empower students with transferable skills to succeed in one of the fastest growing management and communication disciplines. Also, to navigate change as an employee, manager or leader irrespective of the role they play or the industry they work in the future.