Digitalization is a megatrend responsible for restructuring organizations and redefining industries. This course gives an opportunity to students to learn advanced concepts about digital transformation and strategy. Students will be able to understand the transition from analog to digital age by learning how advancement in digital technologies have transformed the understanding of organizations about customers, competition, data, innovation and value proposition. The understanding of fundamental pillars of digital transformation will help students to navigate through the changes it has brought to various industries.
Students are familiarized with the economic foundations and managerial implications of multi-sided platforms and business/innovation ecosystems. In a world increasingly characterized by digitalization, these forms of organizing economic value creation have become a pivotal element of modern strategizing and business innovation. Based on the empirical insights from academic research, students are taught different digital strategies adopted by organizations and how it enables them to thrive in a constantly changing technological environment. Students will also be able to understand classical strategy frameworks and their evolution into the digital world.
Furthermore, a deeper understanding of agile methodologies serving as means to achieve digital transformation will also be developed via a Scrum Workshop. The students will learn managerial perspectives for digital product development by working on a hands-on product development project. It will also provide them with essential knowledge to further achieve professional certifications in Scrum and Product Ownership.