Skaitmeninė transformacija ir globali strategija (GRAL002)

Programos kodas:
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Atsisiųsti dalyko aprašą

Dalyko aprašymas

Global business strategy and corporate governance is a critical component of business success. Identifying, setting and following long-term direction for any business is essential to marshal limited resources in the most effective manner. Important aspects are not only the company’s competitive position in a market but also many internal and external issues, that company’s management must successfully navigate.

The course serves as an opportunity to develop skills for global environmental and market analysis, understanding of the major business strategy issues, formulating business strategies and tactics. During this course, participants not only learn about theoretical concepts but experience first-hand issues of managing a business in a competitive landscape.

Students are going to discover knowledge and apply skills enabling them to help organizations to meet and manage significant threats and challenges. Students will learn how to analyze the global environment and company’s resources, generate strategic alternatives and select the most appropriate strategy for particular circumstances. Students will learn and apply provide students the fundamental knowledge of strategic management concepts and techniques; to enable students to identify the key problem in complex, comprehensive situation. The major responsibility of students in this course to make objective strategic decisions and present well-supported recommendations for future action while justifying them through oral and written communication.

Dalyko rezultatai

  • Demonstrate the ability to apply decision making and problem-solving skills in the global strategic management process;
  • Ability to analyze micro (market) and macro environments, implement an industry analysis and be able to apply strategic evaluation tools to understand business environment;
  • To be able to develop a digital strategy for the company, assess digital risks and defend the proposed recommendations;
  • Ability to work in and lead a team virtually and in-person, to present work results in written or oral form, to be able to argue decisions;
  • Develop personal and professional abilities, critical thinking, and creativity.


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