Reklama ir pardavimų skatinimas (MNG245)

Programos kodas:
Mokymosi kalba:
Anglų kalba
Atsisiųsti dalyko aprašą

Dalyko aprašymas

The module analyses both traditional business models (product-to-cash) and the new models and value creation principles emerging in the networked world. To deliver a clear and transparent understanding of the marketing process, the core themes of the module correspond to the neoclassical marketing planning stages. Initially, students are given strong fundamentals of market analysis; they learn to use market information creatively


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