Naujo produkto vystymas ir paslaugų inovacija (GRAV025)

The course deals with two main processes: innovating the business model and innovating products and services. In the first part of the course we will focus on business model innovation. To do that we will rely on the business model “Canvas” as developed by Alexander Osterwalder & Yves Pigneur (Business Model Generation, John Wiley & Sons, Inc., Hoboken, New Jersey). In parallel to frontal lessons, students will work in groups with the aim of analyzing and improving the business models of three (real) firms/start-ups participating to the course. In the second part we will focus on the process of new product development (NPD) and deepen the stage-gate approach. Examples related to real firms (small firms and multinationals) will be provided. The course is based on a mix of class discussions, frontal lectures, case-study discussions and experimentation. A willingness to work in group and to interact in class is a necessary prerequisite to successfully complete the course.

• Assess the innovativeness and the coherency of an existing business model.
• Create a new business model for the company.
• Apply a portfolio logic for allocating resources to multiple innovation projects in a company.
• Interpret a NPD process through a stage-gate approach.