Ability and skills to effectively sell your products, services and ideas is becoming increasingly important in today's marketplace. There are plenty of businesses and individuals in different industries that have great products, services and ideas. However, the reality is that they don't have a full understanding of how to sell themselves effectively. This course aims at equipping individuals with fundamental understanding, skills and tools on how to effectively sell your ideas to others and create a sales process for your products or services. And even if someone isn't looking forward to working in sales, everybody can benefit from improving one's understanding of fundamental principles of how to sell.