Assoc. Prof. Dr. Lineta Ramonienė

Associate Professor

Dr. Lineta Ramonienė is an associate professor at ISM University of Management and Economics. She leads the Master of Science program in International Marketing and Management and the Strategic Marketing module in the Executive Master's Studies. After completing her studies in the USA, Lineta returned to Lithuania and for more than twenty years she has been specializing in strategic management and marketing areas, creating and developing business and academic programs. Lineta also actively advises organizations in the areas of strategic management and marketing. She participates in international conferences and has given presentations in more than ten countries around the world. In recent years, she participated in professional development programs at Columbia Business School (USA), IESE Business School (Spain), University of Chicago Booth School (USA), University of South Florida (USA), University of Leuven (Belgium), and University of Twente (Netherlands). She is an accredited management consultant for @Management by Missions methodology.

Every year, Lineta participates in the Election Commission of the CMO of Lithuania, gives presentations at conferences and participates in radio and television programs in Lithuania and abroad. In 2018, she hosted the radio show "Vartotojo kodas". She contributes significantly to the activities of the Lithuanian Marketing Association and is a long-time member of the American Marketing Association. She also sits on the boards of private and non-profit organizations and runs a consulting firm.


  • Leader in shaping opinion about ISM in society (2018).

Research areas

  • Sustainability marketing and responsible consumption
  • Value co-creation and its implementation
  • Links between marketing strategies and tactics

Teaching areas

  • Strategic marketing
  • Change management
  • Customer journey
  •  Consumer behavior


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