Kristina Maikštėnienė

Senior Lecturer
Email: kristina.maiksteniene@archive.ism.lt

Kristina is the Head of the Business Development and Sustainability programme and serves as Senior Lecturer. Previously, Kristina was Head of the ISM Marketing Strategy and Management programme (leading to a Master of Management degree) since the year 2000. Kristina holds MBA degree with concentration in marketing and strategy from Kellogg School of Management at Northwestern University, Master of Arts degree in Economics with concentration in Finance from Central European University & University of the State of New York, and Master of Science degree in Applied Mathematics from Kaunas University of Technology. She has been developing her competencies at leading U.S., Asian and European business schools (including Wharton Business School, Harvard Business School, University of Chicago Booth School, Fudan University, Singapore Management University, Copenhagen Business School), and has delivered lectures and conference speeches in 14 countries. Kristina’s pre-ISM experience includes brand management at Procter and Gamble Baltics, Poland and Belarus. She has also accumulated 15 years of expertise as marketing and business consultant to domestic and international corporations Kristina serves on editorial advisory board of “Baltic Journal of Management” (Emerald Publishing), is a member of American Marketing Association (AMA), Strategic Management Society (SMS) and Academy of International Business (AIB).

Awards

  • Received the Executive School Teacher-Consultant Of The Year 2012 Award

Research areas

  • Customer Choice Behaviour

Teaching areas

  •  Marketing
  • International Markets Strategy

Publications

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