Prof. Dr. Justina Gineikienė

Professor
Tel: +370 5 2123960
Email: justina.gineikiene@ism.lt
ORCID

Dr. Justina Gineikienė is a Professor at ISM University of Management and Economics. Her empirical research is focused on international marketing and health related consumer behavior and has been published by highly ranked journals (e.g. Journal of International Business Studies, Journal of International Marketing, International Journal of Research in Marketing, Psychology & Marketing, Personality and Individual Differences, Psychological Science or Journal of Business Research). J. Gineikienė actively pursues research collaborations with KU Leuven, Groningen University, VU Amsterdam, Vienna University of Economics and Management, Vienna University, and others. She also has 15 years working experience in the communication industry.

Research areas

  • International marketing
  • Sustainable and health related consumer behavior

Publications

Kaminskienė, Ž., & Gineikienė, J. (2022). Intrinsic vs. extrinsic motivational traits driving responsible consumer behavior. In Proceedings of the European Marketing Academy (pp. 1-2). European Marketing Academy
Fennis, B. M., Gineikienė, J., Barauskaitė, D., & Van Koningsbruggen, G. M. (2022). Acute stress can boost and buffer hedonic consumption: The role of individual differences in consumer life history strategies. Personality and Individual Differences, 185, 423-424. https://doi.org/10.1016/j.paid.2021.111261
Barauskaitė, D., Gineikienė, J., & Fennis, B. M. (2022). Saved by the past? Disease threat triggers nostalgic consumption. Psychology & Marketing, 1-18. https://doi.org/10.1002/mar.21663
Gineikienė, J., Fennis, B. M., Barauskaitė, D., & Van Koningsbruggen, G. M. (2022). Stress can help or hinder novelty seeking: The role of consumer life history strategies. International Journal of Research in Marketing, 1-17. https://doi.org/10.1016/j.ijresmar.2022.02.003
Gineikienė, J., Kaminskienė, Ž., Uždavinytė, E. M., Barauskaitė, D., Dewitte, S., Mclaughlin, J., Botchway, E., Verpooten, J., Terzi, S., Sakellariou, Z., Antoniadis, S., & Votis, K. (2021). Study 3: boosting circular consumption: origin cues drive the subjective intrinsic value of used or remodeled goods; Chapter 3: Tokenisation system: Incentivisation and behavioural insights methodologies. Leuven: Pop-Machina
Gineikienė, J., Kaminskienė, Ž., Uždavinytė, E. M., Fennis, B., & Dewitte, S. (2021). Fixing our reflected failure: In-group underachieving promotes healthy consumer decision-making. In 50th Proceedings of the European Marketing Academy, Madrid, 25-28, May (pp. 1-1). Madrid: European Marketing Academy.
Vohs, K. D., Schmeichel, B. J., Lohmann, S., Gronau, Q., Finley, A. J., Gineikiene, J….. Joye, Y., … Wagenmakers, E.-J., & Albarracín, D. (2021). A multisite preregistered paradigmatic test of the ego-depletion effect. Psychological Science, 32(10), 1566–158. https://doi.org/10.1177/0956797621989733
Gineikienė, J., Barauskaitė, D., Dewitte, S., & Fennis, B. (2021). Making sense in times of COVID-19: pathogen threat shifts consumer preferences for portion size and luxury cues. In 50th Proceedings of the European Marketing Academy, Madrid, 25-28, May (pp. 1-1). Madrid: European Marketing Academy
Joye, Y., Dewitte, S., Fennis, B., & Gineikienė, J. (2021). Savoring natural beauty can boost and buffer food impatience and desire: The moderating role of BMI. In 50th Proceedings of the European Marketing Academy, Madrid, 25-28, May (94507, pp. 1-1). Madrid: European Marketing Academy
Barauskaitė, D., Gineikienė, J., Dewitte, S., & Fennis, B. M. (2020). Stress attenuates the portion size effect via suppressing appetitive motivation. In R. Bagchi, L. Block, & L. Lee (Eds.), Advances in Consumer Research (47, pp. 446-447). Association for Consumer Research.
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Bachelor's studies
Business Management and Marketing
Economics and Politics
Economics and Data Analytics
Entrepreneurship and Innovation
International Business and Communication
Finance
Master studies
Business Sustainability Management
International Marketing and Management
Financial Economics
Global Leadership and Strategy
Innovation and Technology Management
Doctoral studies
Management
Economics
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