Prof. Dr. Justina Gineikienė

Tel: +370 5 2123960

Dr. Justina Gineikienė is a Professor at ISM University of Management and Economics. Her empirical research is focused on international marketing and health related consumer behavior and has been published by highly ranked journals (e.g. Journal of International Business Studies, Journal of International Marketing, International Journal of Research in Marketing, Psychology & Marketing, Personality and Individual Differences, Psychological Science or Journal of Business Research). J. Gineikienė actively pursues research collaborations with KU Leuven, Groningen University, VU Amsterdam, Vienna University of Economics and Management, Vienna University, and others. She also has 15 years working experience in the communication industry.

Research areas

  • International marketing
  • Sustainable and health related consumer behavior


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