Dr. Indrė Brazauskaitė

Visiting professor at ISM, Head of Specialty Baltics at Tamro Baltics
Email: indbra@faculty.ism.lt

Dr. Indre Brazauskaite is a lecturer at ISM University of Management and Economics (ISM). She holds a Bachelor of Science in Public Health from the Lithuanian University of Health Sciences. She obtained a Master of Business Management at Vytautas Magnus University and a Master of Science in Public Health Management at the Lithuanian University of Health Sciences. Indre received her doctorate degree in social sciences (management and business administration) at ISM. Indre has participated in and presented the findings of her research at international conferences, such as ICEM and EMAC Regional. Indre is an active business professional and works in the pharmaceutical business in the areas of wholesale and retail, distribution, sales, and marketing in the Baltics. Currently, Indre is involved in post-doctoral studies where she is analyzing the challenges of innovation launch and existing innovation management practices among SMEs.

Research areas

  • Innovation management
  • New product launch
  • New product performance
  • Commercialization

Courses

Marketing Principles (MNG103)

Publications

Brazauskaitė, I., Auruškevičienė, V., & Gerbutavičienė, R. J. (2022). An examination of new product innovativeness and performance: the moderating role of commercial environment. Engineering Economics, 33(5), 486-495. https://doi.org/10.5755/j01.ee.33.5.21694
Brazauskaitė, I., & Auruškevičienė, V. (2022). Product innovation management in retail: an examination of product innovativeness towards performance and moderating role of commercial environment. In 13th European Marketing Academy Regional Conference, 21-23 September (pp. 42-43). Kaunas: EMAC
Brazauskaitė, I. (2019). The Impact of New Product Innovativeness on its Performance in Retail: Moderating Role of Commercial Environment [Doctoral dissertation]. ISM University of Management and Economics
Brazauskaitė, I., & Auruškevičienė, V. (2017). Moderating role of environmental settings in relationship between product innovativeness and its performance during the launch. Economics and Business, 31, 44-54. https://doi.org/10.1515/eb-2017-0017
Brazauskaitė, I., & Auruškevičienė, V. (2017). Role of retail category management decisions in relationship between new product innovativeness and its performance. In 8th EMAC regional conference "Bridging the marketing theory (pp. 24-24). Timisoara: West university press.
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