Dr. Dovilė Barauskaitė

Senior Researcher
Tel: +37062772996
Email: dovile.barauskaite@archive.ism.lt

Dr. Dovile Barauskaite is a Senior Researcher at ISM University. She holds an MSc in Marketing from Vilnius University (Cum Laude). Prior to her doctoral studies, Dovile gained five-year working experience in the marketing industry and worked as a market research executive.

Broadly speaking, her research areas focus on consumer behavior and understanding the psychology of consumers. More specifically, she investigates the influence of aversive states on consumers’ motivations and behavior, compensatory consumption and health-related consumer behavior and decision making. Her research includes how best to use marketing tools to facilitate healthier food and lifestyle decisions. Other areas of interest include research methodology.

Dovile had training in Norway (BI Norwegian Business School), Belgium (EIASM) and research visits to USA (Columbia University in the City of New York), the Netherlands (University of Groningen) and Japan (Tokyo University). Her research has been presented at numerous international conferences, including the Association for Consumer Research, Society for Consumer Psychology, International Convention of Psychological Science, and the European Marketing Association conferences.

She was awarded doctoral scholarship for academic achievements (2018, Research Council of Lithuania) and ACR doctoral scholarship (2017, Association for Consumer Research).

Awards

  • Doctoral scholarship for academic achievements (2018, Research Council of Lithuania).
  • ACR doctoral scholarship (2017, Association for Consumer Research.

Research areas

  • Consumer behavior and understanding the psychology of consumers

Courses

Research Project in Innovation and Technology Management (GRAI023)
Research Methodology (GRAV001)

Publications

Barauskaitė, D., Gineikienė, J., & Fennis, B. M. (2022). Saved by the past? Disease threat triggers nostalgic consumption. Psychology & Marketing, 39(8), 1433-1450. https://doi.org/10.1002/mar.21663
Gineikienė, J., Fennis, B. M., Barauskaitė, D., & Van Koningsbruggen, G. M. (2022). Stress can help or hinder novelty seeking: The role of consumer life history strategies. International Journal of Research in Marketing, 39(4), 1042-1058. https://doi.org/10.1016/j.ijresmar.2022.02.003
Fennis, B. M., Gineikienė, J., Barauskaitė, D., & Van Koningsbruggen, G. M. (2022). Acute stress can boost and buffer hedonic consumption: The role of individual differences in consumer life history strategies. Personality and Individual Differences, 185, 423-424. https://doi.org/10.1016/j.paid.2021.111261
Gineikienė, J., Barauskaitė, D., Dewitte, S., & Fennis, B. (2021). Making sense in times of COVID-19: pathogen threat shifts consumer preferences for portion size and luxury cues. In 50th Proceedings of the European Marketing Academy, Madrid, 25-28, May (pp. 1-1). Madrid: European Marketing Academy
Gineikienė, J., Kaminskienė, Ž., Uždavinytė, E. M., Barauskaitė, D., Dewitte, S., Mclaughlin, J., Botchway, E., Verpooten, J., Terzi, S., Sakellariou, Z., Antoniadis, S., & Votis, K. (2021). Study 3: boosting circular consumption: origin cues drive the subjective intrinsic value of used or remodeled goods; Chapter 3: Tokenisation system: Incentivisation and behavioural insights methodologies. Leuven: Pop-Machina
Barauskaitė, D., Gineikienė, J., Dewitte, S., & Fennis, B. M. (2020). Stress attenuates the portion size effect via suppressing appetitive motivation. In R. Bagchi, L. Block, & L. Lee (Eds.), Advances in Consumer Research (47, pp. 446-447). Association for Consumer Research.
Fennis, B. M., Gineikienė, J., Barauskaitė, D., & Koningsbruggen, G. M. V. (2020). Nudging health: Scarcity cues boost healthy consumption among fast rather than slow strategists (and abundance cues do the opposite). Food Quality and Preference, 85, 1-10. https://doi.org/10.1016/j.foodqual.2020.103967
Fennis, M. B., Gineikiene, J., Barauskaitė, D., & van Koningsbruggen, M. G. (2018). TTrapped in the rabbit hole: Life history strategies modulate the impact of mild stress on hedonic consumption. In A. Gershoff, R. Kozinets, & T. White (Eds.), Advances in Consumer Research Volume 46 (pp. 541-543). Duluth: University of Minnesota.
Barauskaitė, D., Gineikienė, J., Fennis, B. M., Auruškevičienė, V., Yamaguchi, M., & Kondo, N. (2018). Eating healthy to impress: How conspicuous consumption, perceived self-control motivation, and descriptive normative influence determine functional food choices. Appetite, 131, 59-67. https://doi.org/10.1016/j.appet.2018.08.015
Barauskaitė, D., Gineikienė, J., & Fennis, B. M. (2018). The power of the past: Consumer nostalgia as a coping resource. In A. Gershoff, R. Kozinets, & T. White (Eds.), Advances in Consumer Research Volume 46 (pp. 467-468). Duluth: University of Minnesota.
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