Research Seminar Digitalization, Servitization Strategies and Firm Performance

ISM kindly invites to participate in Research Seminar "Digitalization, Servitization Strategies and Firm Performance" led by Guido Bortoluzzi, an Assistant Professor of Innovation Management, University of Trieste (Italy) and Core Faculty member, MIB Trieste School of Management.
Seminar will take place on the 12th of September, 14:00, room 412.
The adoption of Industry 4.0 technologies is spreading in the manufacturing context. One of the expected benefits relates to new value-added services offered to customers, which, in some cases, could encourage a shift towards a servitization strategy. However, extant evidence has not fully investigated whether a direct relationship between Industry 4.0 technologies and servitization exists, and to what extent, eventually, their combination impacts on performance. This mixed method research here presented aims at providing a first empirical evidence on the relationships existing between Industry 4.0 technologies, servitization strategies and SMEs’ performance in the mechanical sector. Future research directions and practical implications are discussed. 
Speaker bio
Guido Bortoluzzi is an Assistant Professor of Innovation Management at the Department of Economics, Management, Mathematics and Statistics ‘‘Bruno de Finetti’’ of the University of Trieste (Italy) and Core Faculty member at the MIB Trieste School of Management. He has been visiting lecturer in several international Universities worldwide, including University of Northern Colorado (Greeley, U.S.), Lingnan (University) College (Guangzhou, PRC) and ISM University of Economics and Business (Vilnius, LT). His research interests deal with Innovation management, international business and start-ups. He has published the results of his research in several renowned international journals, including Journal of International Management, Journal of Business Research, International Marketing Review, European Management Journal, Management Decision, Harvard Business Manager (HBR, German edition), European Journal of Innovation Management.

Please register online in advance here>>>