Psychology of Creativity (HUM127)


The contents of the course in creativity encompass 3 primary areas: 1) obtaining information, skills, and a cultural background in various areas, 2) qualities of personality, and 3) adequate comprehension of the existing moment. During the course, students will be taught to analyse and integrate these major areas in their own activities. Therefore, the goals are to better know oneself and one’s role in real life, and accurately describe specific conditions under which activities occur. During the practice sessions, each student will recognise their own stereotypical behaviour, and adapt different from the accustomed manners of behaviour in order to achieve established goals.

After hearing the lectures and actively participating in this course for developing creativity, students will receive summarised information about creativity and personality roles. By participating in the exercises, they will gain skills for self-analysis, and train their abilities to discover alternative manners of behaviour in complicated situations.


This is both a theoretical and practical course, designed for students in the bachelor’s degree programme of studies in management and business administration. The course objectives are to provide information about the origin and development of creativity, and actualise personal creative power.

Learning outcomes

  • Discuss vision and its directional modelling.
  • Explain four levels in the creative process.
  • Describe traditional methods of creativity: “brain storming”, asocial methods, and others.
  • Apply methods for releasing creativity.