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International Marketing and Management

According to Peter Drucker, „Because the purpose of a firm is to create a customer, the firm has only two basic functions: marketing and innovations“. According to this, marketing is one of the functions the most essential in the organization. In short, the objective of marketing is to create value, communicate value, collect value from the firm‘s customers thus increase the overall value of the organization. Marketing is the organization‘s most important source of knowledge about markets, while also being the face of the organization that most customers and stakeholders see. The purpose of the program is to educate market-oriented leaders who through cutting-edge research-based training will work for the best world companies.


PROGRAMME FOCUS

The overall goal of the programme is to provide students with knowledge, skills, values and attitudes related to international marketing management. The programme’s specific focus is on a comprehensive examination of all major components of marketing management strategies and their integration. The programme is structured on three main pillars: marketing, the financial implications of investments in marketing, and research. The overall marketing management approach in the programme is very analytical and stresses the marketing skills required to influence the level, timing and composition of demand for a product, service, organisation, place, person, idea, or some form of information. The degree is tailored to the needs of managers operating in highly turbulent international and local environments.

The Master of Science (MSc) in International Marketing and Management is a rigorous and unique academic programme exposing students to international business and academic environments, thus, preparing them optimally for a career in international business.


PROGRAMME DETAILS


COURSES

Year 1 Year 2
Advanced Topics in International Management
Brand Management
Advanced Corporate Finance
International Consumer Behaviour
Research Methodology
Corporate Social Responsibility 
Multivariate Statistics
Service Marketing
Marketing Metrics
Marketing Research 
 
Strategic Marketing
New Product Development and Service Innovation
Sales Negotiations and Sales Force Management
Digital and Social Media Marketing
Microeconomics of Competitiveness
 
 
Master’s Thesis
 

 

 

 

 

 

 

 

 

 

 

 


EXCHANGE PROGRAMMES

Master’s students can spend an exchange semester in one of 20 partner universities in 13 countries across Europe and Asia.


DOUBLE DEGREE OPTIONS

The double degree is exclusively awarded to students who spend the second year of their two-year programme at the chosen double degree partner university:

  • BI Norwegian Business School

  • Tias School for Business and Society

  • INSEEC Bordeaux

  • Kedge Business School

  • Tilburg University


 

 
International Marketing and Management programme director