Yannick Joye

Senior Researcher

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Dr. Yannick Joye is a senior researcher at ISM University of Management and Economics. Having a background in philosophy, and having worked at various international universities (KULeuven, University of Groningen), his research currently focuses on how aesthetic aspects of consumer environments and products can affect consumption. Yannick Joye has published in esteemed peer-reviewed journals such as Psychology and Marketing, Journal of Experimental Psychology: Human Perception and Performance and Journal of Environmental Psychology.

Research areas:

-Marketing
-Consumer behaviour
-Environmental psychology
-Aesthetics
Teaching areas:
-Consumer behaviour

Publications