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Dr. Yannick Joye is a senior researcher at ISM University of Management and Economics. Having a background in philosophy, and having worked at various international universities (KULeuven, University of Groningen), his research currently focuses on how aesthetic aspects of consumer environments and products can affect consumption. Yannick Joye has published in esteemed peer-reviewed journals such as Psychology and Marketing, Journal of Experimental Psychology: Human Perception and Performance and Journal of Environmental Psychology.
An activity course involving practical experience in planning a research project, designing questionnaires, sampling, interpreting results and preparing a research report. The course provides an introduction to research methods used in business and management. It covers qualitative and quantitative methods, using primary and secondary data. The course is designed to provide students a solid foundation for conducting their own research and for critically evaluating and reading prior academic research. The course presents the fundamentals of the research process. The knowledge and competencies acquired in the study process will enable students to make methodological decisions in designing and planning research. The overall goal of the course is to equip students with the skills necessary to perform research.
During this course, you will:
To reach excellence as a student and as a (future) leader, it is not only necessary to develop hard skills, but also to master soft skills through which we can develop and improve ourselves, and our relationships with others and that are valued by and sought of by the employers. Taking on an explicit psychological perspective, this course will provide students with the necessary theoretical knowhow and practical tools that should enable them to both understand and apply pathways to (inter)personal, and intellectual success and to emotional flourishing. Topics that will be covered are: “self and personality”, “self-efficacy and motivation”, “creativity”, “critical thinking”, “self-management” and “self-branding”. At the end of this course students are expected to have become acquainted with and have mastered a range of soft skills that are quintessential for personal and career development.