Vice-President for Studies and Research
Phone: +370 5 2123960
Email: *protected email*
Professor Dr. Viltė Auruškevičienė is Vice-President for Studies and Research at ISM University of Management and Economics. She has been working at ISM since 2004.
Viltė Auruškevičienė holds a Doctor of Social Sciences degree from Kaunas University of Technology and Vytautas Magnus University. She received her habilitation in marketing at Vytautas Magnus University in 2007; and obtained a pedagogical name of a Professor at ISM University of Management and Economics in 2008.
She is an International Director (Eastern Europe) of Marketing Educators’ Association (MEA), a member of American Marketing Association (AMA), and an editorial board member of Baltic Journal of Management.
Her research is multidisciplinary and focuses on cross-cultural behavioural issues in real and virtual environments. Prof Dr Viltė Auruškevičienė has delivered lectures at Aarhus University (Denmark), Ljubljana University (Slovenia), Manchester University (United Kingdom), ADVANCIA University (France), IPAM Instituto Portugues de Administracao de Marketing (Portugal). She has participated in a number of international and national research and development projects. Most resent projects: “Globalization of regional business via relationship marketing transformation into e-marketing” (2013-2015) and Lithuania-Japan research project “Functional food: drivers and repulses of consumers’ preferences choices” (2016-2018).
She was a member of doctoral defense committees at VU, VDU, ISM, and KTU universities; an opponent of five dissertations (VU, KTU, ISM, VDU); and the advisor of one successfully defended doctoral dissertation.
Prof Dr Viltė Auruškevičienė currently serves as an expert of Research Council of Lithuania; an expert of Centre for Quality Assessment in Higher Education in Lithuania; a member of study committee at the Lithuanian University Rector’s Conference; a member of LAMA BPO Council; a member of ISM Senate (2013-3016).
The Best ISM Researcher Award of 2008 for the development and dissemination of the research.
The Best Paper Award by Marketing Management Association, Chicago (2008).
EmeraldLiteratiNetwork the Best Paper Award in „Baltic Journal of Management“(2012).
It is a practical course which is designated for practical application of knowledge and skills that were acquired during the studies. The major focus in the course is on practical managerial and business aspects as well as solving a real business problem that are usually not evident to students because of the lack of practical experience in business.
During the internship students work in selected company. There are two ways of finding a company for an internship:
While working in a company student gets knowledge on technology processes in the company, the problems appearing in the company. Therefore they collect general information on a company, define the area for improvement in a company and implement solutions. Students submit internship project report to Study department on appointed time and present (defend) it in class on appointed time.
Overall volume of internship is 15 credits (405 academic hours). Out of them:
Objectives of the course
Internship of Business Management and Analytics is intended for familiarisation with practical management aspects. Goals of the internship:
This course guides students to prepare for their thesis writing process by surveying various topics in the field of International Marketing. The three main foci are: literature review, research methodology, and hypotheses. First, by systematically highlighting the differences between the annotated bibliography and the literature review, we emphasize the link between the existing literature and the research questions at hand. Second, by skimming through the preliminary data, we check the data availability and the feasibility of the chosen research method. Third, by articulating the hypotheses, we evaluate the proposed research design. The course lasts throughout the semester and concludes with the written Research Proposal and its defence.
During this course, you will: