Viltė Auruškevičienė
Prof. dr. Viltė Auruškevičienė

Vice-President for Studies and Research


Phone: +370 5 2123960


Professor Dr. Viltė Auruškevičienė is Vice-President for Studies and Research at ISM University of Management and Economics. She has been working at ISM since 2004.

Viltė Auruškevičienė holds a Doctor of Social Sciences degree from Kaunas University of Technology and Vytautas Magnus University. She received her habilitation in marketing at Vytautas Magnus University in 2007; and obtained a pedagogical name of a Professor at ISM University of Management and Economics in 2008.

She is an International Director (Eastern Europe) of Marketing Educators’ Association (MEA), a member of American Marketing Association (AMA), and an editorial board member of Baltic Journal of Management.

Her research is multidisciplinary and focuses on cross-cultural behavioural issues in real and virtual environments. Prof Dr Viltė Auruškevičienė has delivered lectures at Aarhus University (Denmark), Ljubljana University (Slovenia), Manchester University (United Kingdom), ADVANCIA University (France), IPAM Instituto Portugues de Administracao de Marketing (Portugal). She has participated in a number of international and national research and development projects. Most resent projects: “Globalization of regional business via relationship marketing transformation into e-marketing” (2013-2015) and Lithuania-Japan research project “Functional food: drivers and repulses of consumers’ preferences choices” (2016-2018).

She was a member of doctoral defense committees at VU, VDU, ISM, and KTU universities; an opponent of five dissertations (VU, KTU, ISM, VDU); and the advisor of one successfully defended doctoral dissertation.

Prof Dr Viltė Auruškevičienė currently serves as an expert of Research Council of Lithuania; an expert of Centre for Quality Assessment in Higher Education in Lithuania; a member of study committee at the Lithuanian University Rector’s Conference; a member of LAMA BPO Council; a member of ISM Senate (2013-3016).


The Best ISM Researcher Award of 2008 for the development and dissemination of the research.

The Best Paper Award by Marketing Management Association, Chicago (2008).

EmeraldLiteratiNetwork the Best Paper Award in „Baltic Journal of Management“(2012).

Research areas:
– Cross-cultural consumer behavior
Teaching areas:
– Marketing analysis
– Marketing strategy