Monika Mačiulienė
Monika Mačiulienė


Phone: +370 5 2123960


I am a proud ISM alumni and have a PhD in Management. I’ve taught university-level digital marketing and innovation classes for over 9 years now. Along with teaching, I work as a scientific researcher in areas of digital communication, co-creation, civic life and open science. In my research view, customer is considered not only as a receiver of end-product, but as a possible source of innovative solutions and an active collaborator which could help bring meaningful insights into design of products or services in businesses, NGOs, public institutions and even creating art. My research has been published in several book chapters and in academic journals such as Journal of Business Research, Journal of Innovation and Knowledge, Internet Science and Kybernetes.

The only thing that is constant now is change – in your career, community, organization, personal life and economic environment. One of the most effective ways of dealing with change is lifelong learning. I am a true believer in academia and education. So, my main goal as a professor is to build engaging educational environments that not only provide students with much-needed knowledge on management structures and processes but also ignite a passion for curiosity, continuous learning, critical thinking and self-improvement.

I believe in the philosophy of continuous improvement. This approach means that there is always room for incorporating new information, proposing innovative methods of learning, extension of concepts into other business areas and integration with other subjects. It allows to create learning experience of high quality.

My free time is mostly dedicated to poetry, reading and visiting art galleries. Art and books lead to new ideas, news connections between different concepts and simply makes our lives more beautiful. My life-long dream is to own an art gallery in Vilnius Old Town. Bellow you will find some of my recommendations.

Galleries and bookshops (in Vilnius): Kazys Varnelis museum-home, Vytautas Kasiulis Art Museum, MO museum and vintage bookshops – Juodas Šuo, Keistoteka, Mint Vinetu.

Reading: I read 40-50 books a year (follow me on GoodReads), so it is hard to pick a favorite one. Few that made an impact on me – The Age of Insight, How Poetry Can Change Your Heart, Walk Through Walls, and Night.

Podcasts: Favourites include The Knowledge Project – insightful perspectives on life and success from a huge range of backgrounds; Stuff You Should Know – educates listeners on a wide variety of topics, often using popular culture as a reference giving the podcast comedic value; The Future of Everything by Sandford Engineering School.