Phone: +370 5 2123960
Email: *protected email*
Dr. Lineta Ramoniene is an Associate Professor at ISM. She is the Director of International Marketing and Management program in the Graduate School. Lineta specializes in Strategic Management and Marketing areas, and has more than fifteen years of experience in teaching and developing curriculum in business programs. Besides teaching, Lineta actively consults companies in strategic management and marketing areas. She actively participates in international conferences and has delivered academic presentations in over ten different countries. Lineta currently is a member of the American Marketing Association (AMA). In the last few years, she has improved her competence in IESE Business School (Spain), University of Chicago Booth School (USA), University of South Florida (US), University of Leuven (Belgium), University of Twente (Netherlands).
The course deals with two main processes: innovating the business model and innovating products and services. In the first part of the course we will focus on business model innovation. To do that we will rely on the business model “Canvas” as developed by Alexander Osterwalder & Yves Pigneur (Business Model Generation, John Wiley & Sons, Inc., Hoboken, New Jersey). In parallel to frontal lessons, students will work in groups with the aim of analyzing and improving the business models of three (real) firms/start-ups participating to the course. In the second part we will focus on the process of new product development (NPD) and deepen the stage-gate approach. Examples related to real firms (small firms and multinationals) will be provided. The course is based on a mix of class discussions, frontal lectures, case-study discussions and experimentation. A willingness to work in group and to interact in class is a necessary prerequisite to successfully complete the course.
During this course, you will:
The Master’s Thesis is the culminating experience in graduate level education for Master degree candidates. It is an individual endeavour of analytical nature, which contains elements of originality and is performed in conformity with general requirements of academic papers and scholary projects. For the student, the Master’s thesis should be a learning activity that is stimulating and engenders a sense of pride and accomplishment.
The intent of the thesis is to provide an opportunity for Master’s degree candidates to refine, in some cases acquire, a range of skills at an appropriate level to do capable and competent research. A successful thesis is evidence that the candidate has acquired the minimum level of research skills required and can therefore be accredited a Master‘s degree. Skills required of thesis writers are those associated with research design, data collection, information management, analysis of data, synthesis of data with existing knowledge and critical evaluation of the writer’s own ideas and those presented in the literature reviewed. The thesis should be written in English, within a given period of time and comply with commonly accepted principles of academic ethics.