Phone: +370 5 2123960
Email: *protected email*
Dr. Justina Gineikienė is a Professor at ISM University of Management and Economics. Her empirical research is focused on international marketing and health related consumer behavior and has been published by highly ranked journals (e.g. Journal of International Business Studies, Journal of International Marketing or Journal of Business Research). J. Gineikienė actively pursues research collaborations with KU Leuven, Groningen University, VU Amsterdam, Vienna University of Economics and Management, Vienna University, and others. She also has 15 years working experience in the communication industry.
-Sustainable and health related consumer behavior
A directed study is a research/project based course supervised by a faculty member, resulting in a major written document. It offers the student an opportunity to conduct research in a specific area of interest under the guidance of a faculty member. The subject matter of the course will relate to the student’s research interests as well as the faculty member’s area of expertise and research inquiry.
The course is designed for both science and practice based research.
To enroll to the course, students the average grade have to be not lower than 8.
A student may not do more than one directed study per studies period.
Aims of the course
This course aims to provide the student with a supervised experience that involves gaining special expertise in a specific area of interest, to analyse in-depth a topic in economics, politics or management that is only broadly covered in the general curriculum.