Phone: +370 5 2123960
Email: *protected email*
Dr. Justina Gineikienė is a Professor at ISM University of Management and Economics. Her empirical research is focused on international marketing and health related consumer behavior and has been published by highly ranked journals (e.g. Journal of International Business Studies, Journal of International Marketing or Journal of Business Research). J. Gineikienė actively pursues research collaborations with KU Leuven, Groningen University, VU Amsterdam, Vienna University of Economics and Management, Vienna University, and others. She also has 15 years working experience in the communication industry.
-Sustainable and health related consumer behavior
An activity course involving practical experience in planning a research project, designing questionnaires, sampling, interpreting results and preparing a research report. The course provides an introduction to research methods used in business and management. It covers qualitative and quantitative methods, using primary and secondary data. The course is designed to provide students a solid foundation for conducting their own research and for critically evaluating and reading prior academic research. The course presents the fundamentals of the research process. The knowledge and competencies acquired in the study process will enable students to make methodological decisions in designing and planning research. The overall goal of the course is to equip students with the skills necessary to perform research.
During this course, you will:
A directed study is a research/project based course supervised by a faculty member, resulting in a major written document. It offers the student an opportunity to conduct research in a specific area of interest under the guidance of a faculty member. The subject matter of the course will relate to the student’s research interests as well as the faculty member’s area of expertise and research inquiry.
The course is designed for both science and practice based research.
To enroll to the course, students the average grade have to be not lower than 8.
A student may not do more than one directed study per studies period.
Aims of the course
This course aims to provide the student with a supervised experience that involves gaining special expertise in a specific area of interest, to analyse in-depth a topic in economics, politics or management that is only broadly covered in the general curriculum.