lecturer-phone-number: +370 5 2123960
lecturer-email: *protected email*
The course will provide managerial understanding about internal and external consumer behavior factors that affect consumer decisions from problem arousal to product usage and assessment. Knowledge and skills necessary for the implementation of unsophisticated consumer behavior research will be provided. Holistic understanding of consumer behavior, translated into meaningful instruments for managerial solutions is expected after the course.
The aim of this course is to introduce students with the major consumer behavior theories and importance of their application in marketing practice, as well as to train how to implement unsophisticated consumer behavior research following scholarly methodologies.
It is a practical course which is designated for practical application of knowledge and skills that were acquired during the studies. The major focus in the course is on practical managerial and business aspects that are usually not evident to students because of the lack of practical experience in business.
During the internship students work in selected company. There are two ways of finding a company for an internship:
While working in a company student gets knowledge on the factors that affect international activity of a company. Therefore they collect general information on a company and implement strategic analysis for the entire company or selected product/brand/branch in the foreign market. Students submit internship report to Study department on appointed time and present (defend) it in class on appointed time.
Overall volume of internship is 15 credits (405 academic hours). Out of them:
Goals of the internship