4th year doctoral student
Phone: +370 5 2123960
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Doctoral studies in Social Sciences, Management, 4th year doctoral student.
Dovile Barauskaite is a Researcher and fourth-year PhD candidate at the Management Department, ISM. She holds an MSc in Marketing from Vilnius University (Cum Laude). Prior to her doctoral studies, Dovile gained five-year working experience in the marketing industry and worked as a market research executive.
Broadly speaking, her research areas focus on consumer behavior and understanding the psychology of consumers. More specifically, she investigates the influence of aversive states on consumers’ motivations and behavior, compensatory consumption and health-related consumer behavior and decision making. Her research includes how best to use marketing tools to facilitate healthier food and lifestyle decisions. Other areas of interest include research methodology.
Dovile had training in Norway (BI Norwegian Business School), Belgium (EIASM) and research visits to the Netherlands (University of Groningen) and Japan (Tokyo University). Her research has been presented at numerous international conferences, including the Association for Consumer Research, Society for Consumer Psychology, and the European Marketing Association conferences.
She was awarded doctoral scholarship for academic achievements (2018, Research Council of Lithuania) and ACR doctoral scholarship (2017, Association for Consumer Research).
The ability to formulate the right questions and choose the most efficient tools for seeking answers, as well as to intelligently interpret the information gathered and presented by others, is indispensable for those who want to succeed in today’s highly complex business environment. This course will equip students with both the understanding of principles that guide quality research and the tools of innovation and technology management needed to implement those principles in formulating a research project, selecting appropriate methods, collecting and analyzing data, and presenting their findings. We will focus on the practical application of the concepts and methods discussed in the course by conducting students’ own research projects and critically analyzing the research of others.
The main goal of this course is to impart knowledge and skills necessary for conducting and evaluating research in innovation and technology management field. The course will begin with the introduction to the fundamental principles that underlie approaches to research and the practical implications of these principles, including formulation of research questions, concepts of validity and reliability, and issues of research ethics. We will then proceed to unpack the main qualitative and quantitative methods used in business research. Conducting their own research projects will help develop students’ practical research skills, and analysis of published research and other students’ research projects will sharpen their ability to critically evaluate the information coming from research conducted by others. Presentation of their own research findings and discussion of others’ research will also serve to refine the students’ presentation and communication skills. Students who have successfully completed the course and all its assignments will be able to define the research question, formulate the research design, choose the appropriate methods for data collection and analysis, present and apply their findings, and critically evaluate other researchers’ output. Finally, the skills and knowledge gained in this course will also be employable during the preparation of their final theses.