Dominyka Venciūtė
Dr. Dominyka Venciūtė


Phone: +370 5 2123960


Dr. Dominyka Venciute is an Assistant Professor teaching various subjects on BS and MSc level including Marketing Principles, Social Media Marketing, Management Theories, and Integrated Marketing Communications. Since 2015, she has been the Director of Business Management and Analytics Programme at ISM.

Dominyka acquired a double bachelor’s degree in Business Management and Analytics (majoring in marketing) at ISM University of Management and Economics and Edinburg Napier University, later continuing her MSc studies at Erasmus University Rotterdam. In 2013, she began Doctoral studies at ISM and in 2018 successfully defended her doctoral dissertation on “The Impact of Social Media Marketing on New Venture Performance”.

Besides her academic activities, Dominyka is a certified marketing manager (EMC, NIMA, LiMA) and owns a boutique personal branding and marketing consultancy “Persona Cognita” helping companies and individuals to leverage the power of personal branding and social media. She is one of the most known personal branding consultants in Lithuania and since 2018 participated in 30+ conferences and events as a keynote speaker.

Dominyka is a member of the Lithuanian Marketing Association (Board Member of Vilnius Chapter in 2018-2020) and a member of the American Marketing Association (AMA).