Professor
Phone: +370 5 2123960
Email: *protected email*
Dr. Dominyka Venciute is an Assistant Professor teaching various subjects on BS and MSc level including Marketing Principles, Social Media Marketing, Management Theories, and Integrated Marketing Communications. Since 2015, she has been the Director of Business Management and Analytics Programme at ISM.
Dominyka acquired a double bachelor’s degree in Business Management and Analytics (majoring in marketing) at ISM University of Management and Economics and Edinburg Napier University, later continuing her MSc studies at Erasmus University Rotterdam. In 2013, she began Doctoral studies at ISM and in 2018 successfully defended her doctoral dissertation on “The Impact of Social Media Marketing on New Venture Performance”.
Besides her academic activities, Dominyka is a certified marketing manager (EMC, NIMA, LiMA) and owns a boutique personal branding and marketing consultancy “Persona Cognita” helping companies and individuals to leverage the power of personal branding and social media. She is one of the most known personal branding consultants in Lithuania and since 2018 participated in 30+ conferences and events as a keynote speaker.
Dominyka is a member of the Lithuanian Marketing Association (Board Member of Vilnius Chapter in 2018-2020) and a member of the American Marketing Association (AMA).
Code
GRAV033
Credits
6
Language
Annotation
Communication is a fundamental part of most marketplace transactions. In its purest form, price communicates the information necessary for a transaction. In most cases, however, marketers have to communicate more than just price in order to establish, sustain, and grow their business. So how does communication in the marketplace work? How can marketers succeed in nowaday’s increasingly digital and international communication environment? In order to address these important questions, this course aims to provide a deep understanding of marketing communication, both in terms of real-life application and as a field of scientific research.
Over the duration of the course, students will work in groups to develop a communication strategy for a real industry client. The lectures will provide inspiration for the group projects in two ways:
1) It discusses key theories and findings in communication planning and consumer psychology. These insights are applied in the communication strategy, but we will also pay close attention to theoretical and methodological challenges in these research areas.
2) We will meet guest speakers holding various key functions in marketing communication (e.g., on the agency side, the client side, the media side). These practitioners will provide insights into the daily business and the current challenges of marketing communication.
Course Aims and Objectives
This course aims to provide students with a systematic knowledge and understanding of the core concepts of integrated marketing communications.
Learning Outcomes
Lecturers