Founder and CEO at APG MEDIA
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I have been passionate about digital since I wrote my first line of code while studying economics in South Korea. At this point I am a certified online marketer helping multiple agency clients grow their businesses. I wrote several research papers on how online improves business for offline activities like bars and clubs. Recently I developed scientific models on social media / banner campaign evaluation and search engine marketing that are published in scientific journals and my upcoming dissertation. And finally, conversion-rate oriented attribution models that I have developed help grow current businesses and portfolio of our clients. One of my favorite quotations is by Dietmar Dahmen “Old ways don’t lead to new destinations”.
Research areas:
– Online Marketing; – Conversion rate optimization; – Multi-Channel Attribution Modelling.
Teaching areas:
– E-Commerce.
Code
MNG154
Credits
6
Language
Course description
This course provides a balanced analysis of e-commerce theory and business strategies. The first half of the course focuses on e-commerce models and their applicability in practice. Second half of the course aims to investigate how businesses are using e-commerce tools to achieve success. Mainly HBR articles and case studies will be used as reading materials. Students will be encouraged to apply newly developed skills to develop individual or team projects.
Course aim
The course is intended to provide knowledge for students to discuss critical issues that determine the success of e-commerce projects. Students will be able to identify different e-commerce models and apply them in practice. E-marketing and its effect on customers will be also touched during this class. Therefore by the end of the course students will be able to come up with ideas and initiatives to better plan, develop, manage and operate effective and efficient e-businesses.
Learning outcomes
Lecturers