Aurimas Girčys

Founder and CEO at APG MEDIA

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I have been passionate about digital since I wrote my first line of code while studying economics in South Korea. At this point I am a certified online marketer helping multiple agency clients grow their businesses. I wrote several research papers on how online improves business for offline activities like bars and clubs. Recently I developed scientific models on social media / banner campaign evaluation and search engine marketing that are published in scientific journals and my upcoming dissertation. And finally, conversion-rate oriented attribution models that I have developed help grow current businesses and portfolio of our clients.
One of my favorite quotations is by Dietmar Dahmen “Old ways don’t lead to new destinations”.

Research areas:

– Online Marketing;
– Conversion rate optimization;
– Multi-Channel Attribution Modelling.

Teaching areas:

– E-Commerce.

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