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Dr. Lineta Ramonienė užima docentės pareigas ISM Vadybos ir ekonomikos universitete. Ji yra Magistrantūros Tarptautinės rinkodaros ir vadybos programos vadovė. Ji specializuojasi strateginio valdymo ir rinkodaros srityse ir daugiau kaip dvidešimt metų dėsto, kuria ir plėtoja verslo programas. Lineta taip pat aktyviai konsultuoja įmones strateginio valdymo ir rinkodaros srityse. Ji aktyviai dalyvauja tarptautinėse konferencijose ir skaitė pranešimus daugiau nei dešimt pasaulio šalių. Lineta šiuo metu yra Amerikos rinkodaros asociacijos (American Marketing Association, AMA) narė. Pastaraisiais metais stažavosi IESE Business School (Ispanija), University of Chicago Booth School (JAV), University of South Florida (JAV), University of Leuven (Belgija), ir University of Twente (Nyderlandai).
The Master’s Thesis is the culminating experience in graduate level education for Master degree candidates. It is an individual endeavour of analytical nature, which contains elements of originality and is performed in conformity with general requirements of academic papers and scholary projects. For the student, the Master’s thesis should be a learning activity that is stimulating and engenders a sense of pride and accomplishment.
The intent of the thesis is to provide an opportunity for Master’s degree candidates to refine, in some cases acquire, a range of skills at an appropriate level to do capable and competent research. A successful thesis is evidence that the candidate has acquired the minimum level of research skills required and can therefore be accredited a Master‘s degree. Skills required of thesis writers are those associated with research design, data collection, information management, analysis of data, synthesis of data with existing knowledge and critical evaluation of the writer’s own ideas and those presented in the literature reviewed. The thesis should be written in English, within a given period of time and comply with commonly accepted principles of academic ethics.
Aim of the course
The course is designed for practical application of knowledge and skills that were acquired during studies. The major focus in the course is on managerial and business elements that are usually not evident to during classes. Students are expected to apply a number of carious managerial tools to a specific company situation and draw reasonable solutions out the analysis.
During the internship students work in a selected company. There are two ways of finding a company for an internship:
While working in a company, students get knowledge on the factors that affect international activity of a company. Therefore, they collect general information on a company and implement strategic analysis for the entire company or selected product/brand/branch in the foreign market. Students submit the internship report to the Study department on appointed time and present (defend) it in class on appointed time.
Overall scope of internship is 15 ECTS (405 academic hours). These consist of:
The course deals with two main processes: innovating the business model and innovating products and services. In the first part of the course we will focus on business model innovation. To do that we will rely on the business model “Canvas” as developed by Alexander Osterwalder & Yves Pigneur (Business Model Generation, John Wiley & Sons, Inc., Hoboken, New Jersey). In parallel to frontal lessons, students will work in groups with the aim of analyzing and improving the business models of three (real) firms/start-ups participating to the course. In the second part we will focus on the process of new product development (NPD) and deepen the stage-gate approach. Examples related to real firms (small firms and multinationals) will be provided. The course is based on a mix of class discussions, frontal lectures, case-study discussions and experimentation. A willingness to work in group and to interact in class is a necessary prerequisite to successfully complete the course.
During this course, you will:
A rising wave of global interest from consumers and corporations in solutions to sustainable issues is creating opportunities for sustainable brands and products in all business sectors. Marketing has a vital and unique role to play in this by forming a more sustainable society as most of consumers’ material needs and many of their psychological needs are met through marketing systems. Sustainable marketing is the process of creating, communicating, and delivering value to customers in such a way that both environment and human capital are preserved or enhanced throughout.
The ability to adapt marketing strategies to sustainable products and services is becoming an important skill set for entrepreneurs, marketers and future business leaders. This course will focus on the marketing skills needed to meet sustainable market needs and opportunities. The course is focused on the concepts, challenges and approaches for global marketing of sustainable products, services and brands. The course includes principles of sustainability, sustainable business strategy, green consumption, green branding, greenwashing, etc.
This course aims to provide a broad range of tools and frameworks for understanding how business can interact with issues related to sustainability, taking a strategic business and marketing perspective. In particular, we examine how traditional marketing strategies can be incorporated into and/or modified in domains in which sustainability is critical. By necessity, it is essential to not only account for the role of firms and customers, but of government, non-profit organizations, employees, and other stakeholders.