Aim of the course
This course is designed to provide knowledge of the new product development process. This course surveys issues related to opportunity selection, concept generation, and project evaluation, among others, from the marketing perspective. We will recognize in this course that there is no exact process that guarantees a new product’s success however, we will learn the tools that will help guide a new product development team leader an upper hand in evaluating the situation they are presented with. This course is designed to provide an understanding of the new product development process and tools that can be used, build critical thinking skills by applying this information in a course project, develop teamwork, problem solving, as well as written and oral communication skills.