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Profesorė dr. Indrė Pikturnienė verslo vadybos magistrantūrą baigė Vilniaus Universitete ir Lundo Universitete (Švedija). Po doktorantūros studijų Vilniaus Universitete apgynė socialinių mokslų daktaro disertaciją Kauno Technologijos universitete. Nuo 2010 m. dirba ISM Vadybos ir ekonomikos universitete docente, dėsto Rinkodaros principus ir Vartotojų elgseną, vadovauja studentų praktikos ataskaitų rengimui, bakalauro ir magistro darbams įvairiose studijų programose. Yra baigusi International Management Teachers Academy (IMTA). Dėstytoja turi daug tarptautinės dėstymo patirties trumpalaikiuose mainų vizituose ir vasaros stovyklose. Nuo 2016 m. vadovauja Lietuvos Marketingo asociacijos inicijuotam marketingo profesionalų mokymo ir sertifikavimo projektui iš ISM pusės.
The course will provide managerial understanding about internal and external consumer behavior factors that affect consumer decisions from problem arousal to product usage and assessment. Knowledge and skills necessary for the implementation of unsophisticated consumer behavior research will be provided. Holistic understanding of consumer behavior, translated into meaningful instruments for managerial solutions is expected after the course.
The aim of this course is to introduce students with the major consumer behavior theories and importance of their application in marketing practice, as well as to train how to implement unsophisticated consumer behavior research following scholarly methodologies.
• Will be able to explain major theories, models, concepts, classifications, etc. of consumer behavior.
• Will be able to find and select relevant consumer behavior articles and other sources; will be able to derive meaningful insights and reflect personal observations regarding self and others’ consumer behavior on the basis of literature.
• Will be able to perform consumer behavior research by applying relevant scholarly measures; will be able to analyze the results interrelating several variables.
• Will be able to draw meaningful managerial insights from research results, to apply proper managerial tools for researching and directing consumer behavior towards desired state.
• Will be able produce meaningful written analysis of the research, to present and discuss research results for the specialists’ and non-specialists’ audiences.
It is a practical course which is designated for practical application of knowledge and skills that were acquired during the studies. The major focus in the course is on practical managerial and business aspects that are usually not evident to students because of the lack of practical experience in business.
During the internship students work in selected company. There are two ways of finding a company for an internship:
While working in a company student gets knowledge on the factors that affect international activity of a company. Therefore they collect general information on a company and implement strategic analysis for the entire company or selected product/brand/branch in the foreign market. Students submit internship report to Study department on appointed time and present (defend) it in class on appointed time.
Overall volume of internship is 15 credits (405 academic hours). Out of them:
Goals of the internship