Vadybos krypties doktorantė
Jaunesnioji mokslo darbuotoja
Telefonas: +37062772996
El. paštas: *protected email*
Socialinių mokslų srities Vadybos krypties doktorantūros studijos.
Dovilė Barauskaitė yra tyrėja bei doktorantė Vadybos katedroje, ISM universitete. Doktorantė įgijo rinkodaros magistro laipsnį Vilniaus universitete (Cum Laude). Prieš doktorantūros studijas Dovilė penkerius metus dirbo rinkodaros ir rinkos tyrimų srityse.
Doktorantės tyrimų sritis apima vartotojų elgseną ir psichologiją. Dovilė tiria skirtingų psichologinių veiksnių įtaką vartotojų motyvacijai ir elgsenai, kompensacinį vartojimą bei su sveikata susijusią vartotojų elgseną ir sprendimų priėmimą. Jos tyrimai taip pat analizuoja, kaip geriausiai galima pritaikyti rinkodaros priemones siekiant paskatinti sveikesnius su maistu bei sveika gyvensena susijusius sprendimus. Kitos domėjimosi sritys apima tyrimų metodologiją.
Dovilė stažavosi Norvegijoje (BI Norwegian Business School), Belgijoje (EIASM), JAV (Kolumbijos Universitetas), Olandijoje (Groningeno Universitetas), Japonijoje (Tokijo universitetas). Savo mokslinių tyrimų rezultatus pristatė pagrindinėse tarptautinėse konferencijose, tokiose kaip Association for Consumer Research Conference, Society for Consumer Psychology Conference, International Convention of Psychological Science, European Marketing Association Conference.
Jau buvo skirta stipendija už akademinius pasiekimus (2018, Lietuvos Mokslų Taryba) bei ACR doktorantų stipendija (2017, Association for Consumer Research).
Programos kodas
GRAI023
Kreditai
6
Mokymosi kalba
Course Description
The ability to formulate the right questions and choose the most efficient tools for seeking answers, as well as to intelligently interpret the information gathered and presented by others, is indispensable for those who want to succeed in today’s highly complex business environment. This course will equip students with both the understanding of principles that guide quality research and the tools of innovation and technology management needed to implement those principles in formulating a research project, selecting appropriate methods, collecting and analyzing data, and presenting their findings. We will focus on the practical application of the concepts and methods discussed in the course by conducting students’ own research projects and critically analyzing the research of others.
Course Aim
The main goal of this course is to impart knowledge and skills necessary for conducting and evaluating research in innovation and technology management field. The course will begin with the introduction to the fundamental principles that underlie approaches to research and the practical implications of these principles, including formulation of research questions, concepts of validity and reliability, and issues of research ethics. We will then proceed to unpack the main qualitative and quantitative methods used in business research. Conducting their own research projects will help develop students’ practical research skills, and analysis of published research and other students’ research projects will sharpen their ability to critically evaluate the information coming from research conducted by others. Presentation of their own research findings and discussion of others’ research will also serve to refine the students’ presentation and communication skills. Students who have successfully completed the course and all its assignments will be able to define the research question, formulate the research design, choose the appropriate methods for data collection and analysis, present and apply their findings, and critically evaluate other researchers’ output. Finally, the skills and knowledge gained in this course will also be employable during the preparation of their final theses.
Learning Outcomes
Dėstytojai