Aim of the course 

Strategic Management course focuses on the concept of strategy development and implementation by exploring the functions and nature of general management. Strategic management concepts and techniques are studied. The course serves as an opportunity to develop skills for strategic thinking and analysis, understanding of the major strategic problems of an organization, formulating business level strategies. The pedagogical approach includes lectures, computer simulation, practices, group and individual work by students.

This course integrates all the knowledge acquired from various functional courses, coupled with new strategic management techniques learned, to chart the future direction of different organizations into a coherent view of an organisation. As such it requires the use of materials and knowledge gained during previous studies various disciplines of management.

Learning outcomes

• To develop an understanding of the elements of the Strategic Management process, research and theories.
• To be able to analyze micro and macro environments; implement an industry analysis and be able to apply strategic evaluation tools to understand how a business is operating.
• To be able to describe and to analyze the impact of economic, social, political, and cultural variables which affect a business operation.
• To learn how to apply the Strategic Management process to real life business cases and develop recommendations to help firms create and sustain competitive advantage.
• To be able to summarize the options available for the company, to defend the recommendations. Evaluate the strategic rationale for each alternative and assume the risks of an organization.
• To be able to work in a team, to present work results in written or oral form, to be able to argue decisions.

Course description

Capstone course intended as a culmination of bachelor studies in International business and communication at ISM. It focuses on integrating knowledge of various functional courses throughout studies. Students will be asked to formulate effective competitive strategies for an international enterprise. Fundamental strategic management concepts and techniques are studied. The course serves as an opportunity to develop skills for strategic thinking and analysis, understanding of the major strategic problems of an international organization and formulating business level strategies. This course requires students to utilize all the knowledge acquired from various functional courses, coupled with new strategic management techniques learned. The pedagogical approach includes lectures, computer simulation, practices, group and individual work by students.

Course aims

To provide students the fundamental knowledge of strategic management concepts and techniques; to enable students to identify key problems in a complex, competitive situation. The major responsibility of students in this course to make rational strategic decisions and present well supported recommendations for future action while justifying them through oral and written communication.

Learning outcomes

• To develop an understanding of the elements of the Strategic Management process, research and theories.
• To be able to analyze micro and macro environments; implement an industry analysis and be able to apply strategic evaluation tools to understand how a business is operating.
• To be able to describe and to analyze the impact of economic, social, political, and cultural variables which affect a business operation.
• To learn how to apply the Strategic Management process to real life business cases and develop recommendations to help firms create and sustain competitive advantage.
• To be able to summarize the options available for the company, to defend the recommendations. Evaluate the strategic rationale for each alternative and assume the risks of an organization.
• To be able to work in a team, to present work results in written or oral form, to be able to argue decisions.

Course description

Business strategy is a critical component of business success. Identifying, setting and following long-term direction for any business is essential to marshal limited resources in the most effective manner. Important aspects are not only the company’s competitive position in a market but also a many internal and external issues, that company’s management must successfully navigate.
To a large extend strategic work is about understanding these factors and reinterpreting them so that they become assets rather than restrictions. Strategy management concepts and techniques are studied during this course to address these issues. The course serves as an opportunity to develop skills for environmental and market analysis, understanding of the major business strategy issues, formulating business strategies and tactics. During this course, participants not only learn about theoretical concepts but experience first-hand issues of managing a business in a competitive landscape via simulation.

Course aim

Students are going to discover knowledge and apply skills enabling them to help organizations to meet and manage significant threats and challenges. Students will learn how to analyze environment and company’s resources, generate strategic alternatives and select the most appropriate strategy for particular circumstances.
Students will learn and apply provide students the fundamental knowledge of strategic management concepts and techniques; to enable students to identify the key problem in complex, comprehensive situation. The major responsibility of students in this course to make objective strategic decisions and present well-supported recommendations for future action while justifying them through oral and written communication.

Learning outcomes

• Knowledge and its application. Demonstrate ability to apply in decision making and problem solving of the elements of the strategic management process, research and theories. Integration and understanding of innovation as a key component of company’s competitiveness.
• Research skills. Ability to analyze micro (market) and macro environments; implement an industry analysis and be able to apply strategic evaluation tools to understand business environment.
• Special abilities. To be able to develop strategic options available for the company, to defend the recommendations. Evaluate the strategic rationale for each alternative and assess the risks for an organization.
• Social abilities. Ability to work in and lead a team, to present work results in written or oral form, to be able to argue decisions
• Personal abilities. Develop personal and professional abilities, critical thinking, and creativity.

Aim of the course 

To provide students the fundamental knowledge of B2B concepts and techniques; to enable students to identify key problems in a complex, competitive situation. The major responsibility of students in this course to make rational marketing decisions and present well supported recommendations for future action while justifying them through oral and written communication.

Learning outcomes

• To develop an understanding of the elements of the B2B marketing concepts, process, and theories.
• To be able to analyse micro and macro environments; implement an industry analysis and be able to apply evaluation tools to understand how a business is operating.
• To be able to describe and to analyse the impact of economic, social, political, and cultural variables which affect a marketing operations.
• To learn how to apply the B2B concepts to real life business cases and develop recommendations to help solve marketing issues.
• To be able to summarize the options available for the company, to defend the recommendations. Evaluate the rationale for each alternative and the risks of an organization.
• To be able to work in a team, to present work results in written or oral form, to be able to argue decisions.